How to Write a Well Converting SEO Copy

Do you truly understand what the phrase ‘SEO copywriting’ means? Search engine copywriting is simply creating content that appeals to the search engines as well as the visitors who come to your site. However, if you do this the wrong way, it can affect your relationship with the search engines. So the object would be to create great copy for your prospects, but then amend it just enough so that the search engines rank it well simultaneously. This can mean wording your copy in such a way that the appropriate keywords and phrases are included for optimization purposes. But SEO copywriting is not keyword stuffing, where you insert several keywords into the content in order to get ranked. Try to aim at a keyword density of around 3%, but if you put in too much more than this you risk being penalized as a spammer with the search engines. SEO copywriting isn’t the same as just writing content to inform your readers, as you need to be sure your visitors are catered to as well as appeasing the search engines. It will take you some time before you are able to perfect SEO copywriting. This article will offer some tips to help you improve your skills as an SEO copywriter.

Your SEO copywriting will get far better results if you aim at a proper content to code ratio. So what does all that mean? It’s merely finding a way to balance the content and your code. It’s not difficult checking this ratio; you’ll have to look at your webpage’s source code, where your site’s HTML code is present. Work towards keeping the amount of text far higher than the HTML code for a good ratio. This kind of ratio is something search engines look for. So you’ll see better results with more content. Create plenty of good content with less code and you’ll see an improvement in your search engine rankings.

One great method you can use to develop great SEO copy is to use keyword variations instead of using the same keywords over and over again. The main reason this is good is because the search engines don’t take kindly to keyword stuffing. Secondly, the more keyword variations you have, the higher you’ll be able to rank because search engines see such a page authoritative. The search engines use a technology named LSI or lateral semantic indexing which looks for synonyms on the page that helps it rank higher. For that reason, it may be useful to use a thesaurus so that you can use as many synonyms as possible.

When including images with your copy, it’s important to use captions when describing those images. Captions help search engines such as Google find out how you are using your images, rather than helping human readers. That’s why you should include any keywords you can in the image captions so that you are improving your relationship with the various engines. To summarize, SEO copywriting takes time to develop into a skill, so ensure that you put in the work to get good results.

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