3 Tips To Writing Effective Google AdWords Ads

It’s true that some AdWords PPC advertisers can have difficulties with composing a good ad. Interestingly, a lot of times the problem has to do with the short length of the ads. Anyone inexperienced with copywriting or classified ad principles has their work cut out for them. In this article we shall be looking into a few simple AdWords ad writing tips that will help you create a responsive ad for your campaign.

When you start to test your ad copy, you should take it one step at a time. You’ll be doing A/B split testing, and you don’t do that by testing everything all at once. When performing this kind of optimization testing on any PPC ad, for best results just change one aspect such as the ad copy, for example. When you make a change and test against another ad, you have to know what caused the conversion rate change – that is why you test one ad element at a time. Then the next part is to just see which ad performed the best, and then you move on to test something else.

A call to action is an integral part of all good copy, and that includes PPC ad copy. When in doubt, test; and that is what you should do with your ads because some marketers respond differently than others. The reason for the call to action, though, is that people respond to direction, and they will tend to execute the action given to them. The call to action also has the effect of adding clarity to your ad. So for example, if your aim is to collect email addresses from your customers, then mention it in your copy. One other positive reason for using calls to action is they serve to completely remove any indecision from the readers mind – it’s not manipulative but rather the way human nature is.

Be sure to put your main keywords, for each ad group, in your display URL file extension. Your keyword should be in your headline and as well as your display URL, because you want your prospect to know what page they’ll be landing on and that it’s related to what they actually searched for.

Actually there’s a lot that you can try and experiment with your AdWords ads. You can be competitive and beat them, but you have to be willing to take chances and work at it. You won’t always make money, and you won’t always win – but if you persevere and never give up, and learn from mistakes then you can win. That is how you succeed in business and not just with Adwords.

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