Posts Tagged ‘search engine optimisation’

SEO Tips Optimization After Panda

Saturday, October 13th, 2012

There are people who have  said that effective use of SEO, or search engine optimization is dead in 2012. But it has been proven countless times to produce the highest quality of traffic to a website. Whilst there are some standard regimental practices to follow such as having a good title tag, at least one H1 tag, quality content that includes your keywords and anchor text with ALT TAG variance.

The bottom line is if you do not have visitors or traffic, to your site – then whether you are managing a brochure or ecommerce site if it does not have the content that sells and asks for the money, then you are going nowhere.

All  business owners must release themself from the myth – create a site – build it, and they will come.

When it comes to doing optimization, more commonly known as SEO there are still some tested and verifiable SEO tips you can use that is best practice.

Number one is writing good quality natural content and that should include linking anchor text, which is recommended you use where applicable. Anchor text is text that appears in your content that is then linked to another page either inside your website or to another site with relevance. Links from other websites are also referred to as ‘backlinks’.

Be sure to do deep linking with your backlinks using the relevant keyword phrase for the page you are looking to link too.

An an example of putting an Anchor Text Link in your content. So, you have a a keyword such as “web design,” so when you’re getting backlinks you want that link to have an ALT TAG piece of anchor text against it that compliments that word, for example: ‘web developers in Scotland’.

Since Google rolled out the Penguin Algorithm – Click Here – is back, but the ALT TAG you might apply to this could be Search Engine Marketing Expert, should the page you are on be talking about Search Marketing.

The bottom line is always use relevant keyword phrases in all your anchor text.

If there are one or two keywords in your copy you feel are really important then you can still do the occasional bolding up of that word or phrase. Bullet points, put those in italics.

Search engine algorithms will add some degree may add some weight to your keywords when you do that.

One sure way to do SEO properly is to consider using an affordable SEO TOOL such as LINKDEX. This tool will help you ‘tune’ your pages and help you implement best practice SEO.

One H1 tag on your page, some good quality content, the use of an H2 tag where applicable and be sure to use your primary/secondary keywords ‘for that page’ is really important. They’ll become more valuable and relevant for the search engines when it comes to conducting best practice optimization for your website pages.

So the end goal is having each page on your site optimized for a particular primary keyword or phrase and also for a few secondary keywords that are topically related.

Optimizing your site means regular updates to your site with new content and if a page does become totally redundant, be careful how you dispose of it.

Search engines are looking for the most relevant information and consistent updates and are much better today in finding new content quickly and coming back to a site if it thinks the pages there have something to offer, is fresh and seen as a popular magnet.

So when consistently adding new and useful information to your site, it gives a reason for visitors to return and believe that your site is worthy. With each update, search engines will see your site as more of an authority and a reliable source.

It is important to note that search engine optimization will not happen overnight. It takes time to get lasting results and for your pages to mature. So doing SEO is worth the effort. Your pages will always fluctuate as could your PageRank or Quality Score if you are using Adwords.

Google Panda wants you to create good quality content today, back this up by working on perfecting your title tags, on the page headlines and that body content, and this should get you the attention you desire from the search engines.

Which Should You Focus Your Efforts On SEO Or Content

Saturday, March 5th, 2011

When it comes to writing for websites, many people tend to get the balance wrong between their SEO efforts and their written content. This is all complicated by the fact that there are a lot of differing opinions – experts will give conflicting advice on which is more important between content and SEO. If you need help deciding how to balance your SEO efforts and your content then the following ideas should be of some use for you:

1. Focusing on quality content is probably what you should do if you don’t have a lot of time to spend on your website. Well written articles already have elements in them that will work for SEO. Poor quality content will always be a big turn off no matter how much of an effort you put into SEO.

2. It is a good idea to try and determine where your SEO efforts are working and where they are not. If you are concentrating a lot on a certain part of SEO such as social media to build up your numbers but this doesn’t seem to be working then it could be time to go back to the drawing board. SEO tools will work well for one person but may not necessarily work the same for another person.

3. You may want to get your SEO taken care of by a professional company if you can afford to pay for this service. Then you can spend your time focusing on creating quality content for your website.

4. There are some simple SEO tasks that can be done every time you post so make a list of these. If you are organised it is possible to have your cake and eat it too.

 5. Spending a lot of time on your SEO efforts is something you should really do if you have plenty of time on your hands this is the best way to make sure your website performs to its fullest potential.

SEO firms can certainly help you with your website by offering skilled assistance.

But remember, SEO is only part of the equation as their are many other aspects to consider when trying to get visitors to come to your website.

SEO Tools and How to Get Top Search Engine Rankings Naturally

Saturday, January 8th, 2011

We mentor and train web authors who work under our guidance continually spending months in a rinse and repeat exercise of perfecting their website. Because, before we came along to assist them they had for months before hand been working away on their website only to discover that they were not appearing in the search engines for all the search terms they wanted to be found for.

Mnay small business owners are unaware of the changes that Google has made, and so mention the word Panda or Penguin and they think they are having a conversation with a zoo keeper.

But once we explain in laymens terms about both Panda and Penguin and why business owners should at least be aware of the effect these algorithms will have on their website, then it becomes clear why Google has not visited their website or possibly recently down ranked it.

Google is of course not only faster at what it does than a few years ago but it is also clamping down on those operate in bad neighbourhoods and try to trick the search engine.

Google can crawl your website content within a very short space of time now, but your pages have to meet a minimum standard to be accepted and then have the opportunity to rank for those keyword terms you are keen to arrive on page 1 for.

Notice we said Page 1 and not number 1, think conversion, don’t think about just how high you want to rank in relation to a keyword. Ranking is one thing, actually getting your visitor to convert and do business with you, that is the real goal of your website.

Pay attention to what the real world pracitioners in the field of Internet Marketing are telling you especially the trusted voices and start by putting in place the internet marketing basics.

Getting started is all about wanting to see your site appear in search engines like Google, Yahoo and Bing. For this to happen, they have to crawl and then index your pages. They do this by sending out “bots”.

Think of Google like a huge hotel that has a room laid aside for each of your website pages, so you will get a room in Gods house for each and every page that you have on your website. But after you get the room, then a lot of hard work is ahead if you want Google for example to bring that page back out of the room and serve it up to someone who is looking for what you have to offer.

To have your website appear in the rankings you are going to have to convince the search engines your page/s are popular, but remember this is going to take time for that relationship to mature.

So how do you come to achieve getting ranked with this new web site?

One of Google’s founders, Larry Page, he produced an algorithm that assigned a numerical worth to a web site or page. If you want to see what this numerical value is that has been applied to your page that will be an amount between 0 and 10, then you will have to download the Google Toolbar to activate within that tool a feature called PAGERANK.

Now lots of people have mixed views about this little tab that appears in the Google Toolbar that when activated, and you looking at a page, you might find it is a little bit or a big bit green in colour. But there again it could be grey. Now you should not get fixated about this, but at the same time, Google didn’t provide this for nothing. It at least gives you and indication of the recognition been given to that website page you are viewing. This indicator whether showing green or grey has come about from having looked at your internet page and based on its relevance, authority, and it showing it is on theme and on topic by matching closely to what your visitor was searching upon using a key phrase, plus of course it takes into account many other calculations, then all this will decide where your page ranks and how important it looks to the likes of Google.

So, let us reiterate, what we are talking about here regarding this numerical value, it is called PAGERANK. It is a nice little indicator to let you see that your page is going in the right direction towards being search engine friendly.

One way to improve the PageRank especially if you find the PAGERANK TAB being GREY in colour is to try and get some links pointing towards the page from a combination of putting links in other pages of your website and point those links to this particular page you believe is important. And also, work towards getting other natural inbound links from other website pages that indicates that external page considers your website page has something of importance to say.

You can use great seo software to help you with this and we can teach you how to use it for around £30 a month, it is called LINKDEX.

This software will even tell you where your competitors are getting their good quality links from and what relevance the link is having towards their own website and its rankings.

Participating in forums and being a guest blogger on other websites and so applying links back to your own website will also help the searcher determine you’re extremely knowledgeable in your field of expertise and can assist the searcher with their decision making and possibly leading them back to your website. And so by applying these sort of BACKLINKS into a website may also improve your Page Rankings, and help your website achieve much better results with search engines.

And if your website pages have great high quality content and clear call to action buttons/images on the page above the screenfold then the searcher is more than likely going to click through to your goal page, which is the action you desire.

You can also increase your Page Rankings using Social Media Marketing tactics by tweeting out links that point back to your website, or create a facebook business page and target your demographic audience here and again apply backlinks to your main website about what you are writing about in Facebook to gain people liking you.

So the more your content material receives votes to those all important goal pages you have, the greater your site ranking.

You can create great social marketing material in a variety of networks that use text, audio or video, photos or slideshow, sites such as Flickr, You Tube, Twitter and Slideshare are just a few examples.

Make sure that material in these social media channels is entertaining, enlightening, and or educational.