Posts Tagged ‘marketing’

The Worst Mistakes You Can Make With Twitter Marketing

Thursday, March 3rd, 2011

Twitter marketing is still in the news and continues to be a popular social media channel around the world.

But it is amazing there are many people who still don’t really know how to use twitter properly. Our Twitter expert Toni@OnlineXcellence tells you here about some of the blunders people make that can stop you from progressing towards getting more followers and followings.

It’s essential that you are clear about who your targeted prospects are when you market on Twitter. If you target your followers in a particular niche and then send them tweets on other topics, you will have a hard time holding their interest.

If people follow you to get information on a certain topic, don’t make the mistake of sending out too many tweets on unrelated subjects. Many marketers feel they have to tweet on many subjects in order to have their followers relate to them, a concern which has some validity.

Yet you should still keep most of your tweets relevant or you can lose your focus. It will be difficult for you to market products in your niche if too many of your tweets are on unrelated subjects. It’s fine if you occasionally tweet on other, random topics to entertain your followers.

You should keep most of your tweets relevant to your own niche, though. This means that if you’ve decided to tweet about getting married, then that’s what you should be talking about most of the time. If you start to tweet about every other random thing you like, you’ll lose focus and also your followers.

Keep in mind that Twitter users want to have enjoyable conversations, not read dull and uninteresting tweets. You can take advantage of this as a Twitter marketing person. Try to be fun to be around (like Toni) and tweet random things to your followers that they would find interesting. You don’t want to get stuck only talking about one subject all the time. You won’t keep your followers for long this way. Your followers can leave you just as fast as they signed up, so you don’t want to be dull. Make your tweets valuable as well as interesting, so search for useful items you can tweet about. Doing this will eventually help you to expand your online business, as your reputation gradually increases. It’s possible to be an effective marketer on Twitter while keeping your touch light and friendly.

Avoid making the mistake of using improper language on Twitter when you’re building a relationship with your followers. Cussing and using other language that offends will give you horrible results. Keep in mind that it’s all about appearing professional and conveying an image that you’re someone they can do business with. If you are constantly using language that offends people, you will likely find people not wanting to do business with you.

In general, there are many potential ways you can leverage the power of Twitter marketing. But the only way you can make the most out of it is by doing your homework and keeping away from common mistakes.