Posts Tagged ‘keyword tools knowledge’

Strategic Marketing Tools to help Small Businesses

Saturday, March 5th, 2011

There are many keyword research tools to choose from and for small business owners, it can be difficult knowing which tools to consider using on  a regular basis.

The team hear at IBMC have the opportunity to try out a number of different marketing tools to assist us in working with our clients.

These have included products such as
Keyword Elite
Google AdWords
Good Keywords and many others.

Many small business owners will no doubt have already possibly been guided towards some of these tools through the marketing efforts of those company’s who built and promote them via a number of channels.

So, which of the above tools gets our vote, or is there a tool that stands out above all the others that gets our vote? The answer is NO.

If like us you are doing keyword research every week if not everyday you will end up getting a variety of results using a combination of these tools since each of them bring different results to help us achieve our objectives.

But, we thought we would give a mention today too two more tools:
Market Samurai

Market Sumurai is more than just a keyword tool that we first got introduced too when it was still a beta program. It is packed with a number of features that helps us deliver detailed strategic analysis to our client base.

The enriched features built into the Market Samurai tool are:

  • keyword analysis
  • competitor ranking analysis
  • competitive adwords data
  •  monetization
  •  find subject matter content

There is much more, but these are just some of our favourites.

Linkdex is another tool we have really become excited about as it comes with a lot of important features that internet marketing website analysts like us have been crying out for. This is a tool that is suitable for both small and large businesses. It has a great feature of being able to plan your tasks and monitor what effect that task once in place is having on your key landing pages. And, when it comes to doing competitor analysis especially in the field of link building, we can think of no other tool that is so powerful in helping with what is a vital task in your marketing strategy.

The main features of the Linkdex tool are:

  • Web Author Task Manager
  • Keyword Research
  • Rank Tracking
  • Site Optimisation
  • Competitor Analysis
  • Link Building

To do internet marketing properly you have to learn how to tools such as Linkdex or Market Samurai, and this does take time as you need to know them inside out.

But lets make one thing clear, you have to decide early on whether you want to really learn how to make use of the tools yourself and do all the analysis that will help improve your website, or if there is no time in your working day to commit to these important task get someone sufficiently knowledgeable to do operate the tool for you.

We find that depending on the size of the small medium business, some owners will take the time required to learn the tool. Others have put in place an in-house web author who then comes under our guidance for a while until that person is fully up to speed in making efficient use of all the tools features.

What has become more encouraging is finding those companies we do work with using these tools are becoming more interested in the results produced which improves their competitiveness and supports the strategic marketing plan we have helped them to create in order to be one step ahead of their competitors.

If this is you, then consider working with IBMC, the Internet Business Marketing Company as your strategic marketing partners that help businesses do more than just search marketing, but deliver a complete online growth solution to your business.

SEO Tools and How to Get Top Search Engine Rankings Naturally

Saturday, January 8th, 2011

We mentor and train web authors who work under our guidance continually spending months in a rinse and repeat exercise of perfecting their website. Because, before we came along to assist them they had for months before hand been working away on their website only to discover that they were not appearing in the search engines for all the search terms they wanted to be found for.

Mnay small business owners are unaware of the changes that Google has made, and so mention the word Panda or Penguin and they think they are having a conversation with a zoo keeper.

But once we explain in laymens terms about both Panda and Penguin and why business owners should at least be aware of the effect these algorithms will have on their website, then it becomes clear why Google has not visited their website or possibly recently down ranked it.

Google is of course not only faster at what it does than a few years ago but it is also clamping down on those operate in bad neighbourhoods and try to trick the search engine.

Google can crawl your website content within a very short space of time now, but your pages have to meet a minimum standard to be accepted and then have the opportunity to rank for those keyword terms you are keen to arrive on page 1 for.

Notice we said Page 1 and not number 1, think conversion, don’t think about just how high you want to rank in relation to a keyword. Ranking is one thing, actually getting your visitor to convert and do business with you, that is the real goal of your website.

Pay attention to what the real world pracitioners in the field of Internet Marketing are telling you especially the trusted voices and start by putting in place the internet marketing basics.

Getting started is all about wanting to see your site appear in search engines like Google, Yahoo and Bing. For this to happen, they have to crawl and then index your pages. They do this by sending out “bots”.

Think of Google like a huge hotel that has a room laid aside for each of your website pages, so you will get a room in Gods house for each and every page that you have on your website. But after you get the room, then a lot of hard work is ahead if you want Google for example to bring that page back out of the room and serve it up to someone who is looking for what you have to offer.

To have your website appear in the rankings you are going to have to convince the search engines your page/s are popular, but remember this is going to take time for that relationship to mature.

So how do you come to achieve getting ranked with this new web site?

One of Google’s founders, Larry Page, he produced an algorithm that assigned a numerical worth to a web site or page. If you want to see what this numerical value is that has been applied to your page that will be an amount between 0 and 10, then you will have to download the Google Toolbar to activate within that tool a feature called PAGERANK.

Now lots of people have mixed views about this little tab that appears in the Google Toolbar that when activated, and you looking at a page, you might find it is a little bit or a big bit green in colour. But there again it could be grey. Now you should not get fixated about this, but at the same time, Google didn’t provide this for nothing. It at least gives you and indication of the recognition been given to that website page you are viewing. This indicator whether showing green or grey has come about from having looked at your internet page and based on its relevance, authority, and it showing it is on theme and on topic by matching closely to what your visitor was searching upon using a key phrase, plus of course it takes into account many other calculations, then all this will decide where your page ranks and how important it looks to the likes of Google.

So, let us reiterate, what we are talking about here regarding this numerical value, it is called PAGERANK. It is a nice little indicator to let you see that your page is going in the right direction towards being search engine friendly.

One way to improve the PageRank especially if you find the PAGERANK TAB being GREY in colour is to try and get some links pointing towards the page from a combination of putting links in other pages of your website and point those links to this particular page you believe is important. And also, work towards getting other natural inbound links from other website pages that indicates that external page considers your website page has something of importance to say.

You can use great seo software to help you with this and we can teach you how to use it for around £30 a month, it is called LINKDEX.

This software will even tell you where your competitors are getting their good quality links from and what relevance the link is having towards their own website and its rankings.

Participating in forums and being a guest blogger on other websites and so applying links back to your own website will also help the searcher determine you’re extremely knowledgeable in your field of expertise and can assist the searcher with their decision making and possibly leading them back to your website. And so by applying these sort of BACKLINKS into a website may also improve your Page Rankings, and help your website achieve much better results with search engines.

And if your website pages have great high quality content and clear call to action buttons/images on the page above the screenfold then the searcher is more than likely going to click through to your goal page, which is the action you desire.

You can also increase your Page Rankings using Social Media Marketing tactics by tweeting out links that point back to your website, or create a facebook business page and target your demographic audience here and again apply backlinks to your main website about what you are writing about in Facebook to gain people liking you.

So the more your content material receives votes to those all important goal pages you have, the greater your site ranking.

You can create great social marketing material in a variety of networks that use text, audio or video, photos or slideshow, sites such as Flickr, You Tube, Twitter and Slideshare are just a few examples.

Make sure that material in these social media channels is entertaining, enlightening, and or educational.