Posts Tagged ‘Increased Website Traffic’

SEO Tips Optimization After Panda

Saturday, October 13th, 2012

There are people who have  said that effective use of SEO, or search engine optimization is dead in 2012. But it has been proven countless times to produce the highest quality of traffic to a website. Whilst there are some standard regimental practices to follow such as having a good title tag, at least one H1 tag, quality content that includes your keywords and anchor text with ALT TAG variance.

The bottom line is if you do not have visitors or traffic, to your site – then whether you are managing a brochure or ecommerce site if it does not have the content that sells and asks for the money, then you are going nowhere.

All  business owners must release themself from the myth – create a site – build it, and they will come.

When it comes to doing optimization, more commonly known as SEO there are still some tested and verifiable SEO tips you can use that is best practice.

Number one is writing good quality natural content and that should include linking anchor text, which is recommended you use where applicable. Anchor text is text that appears in your content that is then linked to another page either inside your website or to another site with relevance. Links from other websites are also referred to as ‘backlinks’.

Be sure to do deep linking with your backlinks using the relevant keyword phrase for the page you are looking to link too.

An an example of putting an Anchor Text Link in your content. So, you have a a keyword such as “web design,” so when you’re getting backlinks you want that link to have an ALT TAG piece of anchor text against it that compliments that word, for example: ‘web developers in Scotland’.

Since Google rolled out the Penguin Algorithm – Click Here – is back, but the ALT TAG you might apply to this could be Search Engine Marketing Expert, should the page you are on be talking about Search Marketing.

The bottom line is always use relevant keyword phrases in all your anchor text.

If there are one or two keywords in your copy you feel are really important then you can still do the occasional bolding up of that word or phrase. Bullet points, put those in italics.

Search engine algorithms will add some degree may add some weight to your keywords when you do that.

One sure way to do SEO properly is to consider using an affordable SEO TOOL such as LINKDEX. This tool will help you ‘tune’ your pages and help you implement best practice SEO.

One H1 tag on your page, some good quality content, the use of an H2 tag where applicable and be sure to use your primary/secondary keywords ‘for that page’ is really important. They’ll become more valuable and relevant for the search engines when it comes to conducting best practice optimization for your website pages.

So the end goal is having each page on your site optimized for a particular primary keyword or phrase and also for a few secondary keywords that are topically related.

Optimizing your site means regular updates to your site with new content and if a page does become totally redundant, be careful how you dispose of it.

Search engines are looking for the most relevant information and consistent updates and are much better today in finding new content quickly and coming back to a site if it thinks the pages there have something to offer, is fresh and seen as a popular magnet.

So when consistently adding new and useful information to your site, it gives a reason for visitors to return and believe that your site is worthy. With each update, search engines will see your site as more of an authority and a reliable source.

It is important to note that search engine optimization will not happen overnight. It takes time to get lasting results and for your pages to mature. So doing SEO is worth the effort. Your pages will always fluctuate as could your PageRank or Quality Score if you are using Adwords.

Google Panda wants you to create good quality content today, back this up by working on perfecting your title tags, on the page headlines and that body content, and this should get you the attention you desire from the search engines.

Tips to Get Website Traffic from Local Searches

Saturday, November 20th, 2010

If you own a local business with a website, you really want people to be able to find you through the search engines. Let’s take a look at a few local SEO strategies that will get your site ranking better.

Try to put yourself in the frame of mind of one of your own customers when you plan your local SEO strategy. Before you can do SEO for your site, you have to get into the customer’s mind. You have to picture yourself as a prospect using a search engine to locate the kind of item you sell, and try to figure out exactly what they would type into the search field. Imagine that you are the owner of a store that sells only one kind of item, golf accessories. Search engine users who type in “golf” are doing an extremely broad search and are mostly not going to be looking for what you have. Likewise, people who type in “golf tournaments” are looking for something other than what your store offers. You are looking for customers who search for “golf accessories,” which is a match to what you have to offer. Businesses trying to generate local traffic tend to overlook keywords that are relevant but not hugely popular. They only look at the most popular keyword phrases, which get a high number of searches but also have lots of competition. Putting yourself in the place of your prospect is what gives you the best insight into creative and profitable keywords. Your ability to find targeted keywords will improve with practice, and you’ll find more customers and you will eventually be able to rank for a variety of relevant keywords.

The major search engines run local listing services like Google Places, Yahoo! Local and Bing Local, and claiming your profile is the first thing to do when visiting these sites. Each of these sites has a fairly straightforward verification process to claim your profile, and all you have to do is complete some boxes and verify your address and phone number. This is a relatively fast and easy process that gives you an advantage over the many other businesses who neglected to do it. Besides that, upload pictures to these local site listings because they make you appear genuine in the eyes of the users by providing them pictures of your business. So to make sure this process goes smooth and people see good, worthy pictures, upload a few from your site. These pictures don’t have to be taken professionally, but since they’ll be representing your business, you have to see to it that they’re decent.

Getting good links from local websites can really help your search engine optimization. You should try and network throughout your community, since it’s a must for any local business to do so. To increase your website ranking, as well as your overall reputation as a local business, you should seek out quality, relevant links to your site from established and highly regarded groups and businesses in your area. By getting quality backlinks from the best local sites you can rank well for location based keywords, as the search engines base their rankings on relevant backlinks. You have to convince the search engines that you are a local business that is important in your community. The quality of your backlinks is what really counts, more than the quantity. One link from the Chamber of Commerce is better than a 100 links from local blogs.

Don’t worry so much about getting a huge number of links, but look for quality instead. In summary, local search engine optimization requires you to put in a bit of extra effort, but in the end, it also gives you the opportunity to reach out to your target audience easily.

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