I used to sceptical about Social Media Marketing and watched from the side lines watching who was making use of the Twitter. As the years have gone on there is no doubt that Twitter has grown and continues to gain huge momentum. So, earlier this year towards the end of March actually we took the plunge over at our mentoring and training site for web authors and started using the tool in earnest.

The speed at which our followings and followers developed went beyond my expectations.  Toni@onlinexcellence is now our regular tweet heart and is doing a great job in connecting with our audience which has improved our opportunities to market our services to our target audience. Since Toni started talking about how we mentor and train web authors in small businesses we have definately saw a gain in the amount of targeted followers from our regular updates that Toni does in our Tweets. Toni is in our mind a professional when it comes to making best use of Social Media Marketing Channels and it has certainly been proven from her efforts that if you don’t know what you are doing, you are going to stand little chance in building a list of followers because managing twitter properly can be complicated to the none marketer.

So how did we increase the number of people that now follow us on Twitter?

The first thing we did we had read about long before we put our Toni in place and that was we should really be following some people in our industry that were trusted voices in our industry and so this would in turn help to get a targeted list of Twitter followers.

We followed people we felt were interesting and those who shared a common interest in what we did as a company.

We learned that by following interesting individuals within our target niche, and hopefully if they follow you, you begin to form a bond over time.

We have chosen who to follow carefully and Toni when doing so was looking at how these people could benefit us.

One thing we don’t do is use software programs that promise to auto follow people, even Google is pressing home the message to be more natural today with your page content etc so its like chasing links what is the point of getting hundreds of bad links or a hundred or more people that you follo just for the sake of it.

Toni our Twitter specialist works hard to engage with people who come by our twitter account but also browses the Twitter directories to find people who might have the same similar interests as we do.

We are now looking at another idea we picked up and that is to look at running a Twitter contest that will interest our target market audience.

This can be as simple as we will offer something to our follower if they become the X number person to follow us.

And if this contest has an exciting prize we hope that people will tell others about it.

Now that we have shared some of this with you about how to get twitter followers then why not pop over to https://twitter.com/OnlineXcellence and see how we are doing, and maybe we might just be running a competition when you stop by.