Archive for the ‘Social Media Marketing’ Category

Writing Efficient Posts for Facebook.

Saturday, March 5th, 2011

Facebook continues being a popular platform for social networking and also a hub for online marketers who have been taking full advantage of LIKE pages. One of the major considerations for success with facebook pages is your postings, they need to be worthwhile. Here we will discuss ways for you to create worthwhile posts that will help you get more out of them.

1. Be authentic in your approach and actually make people who visit your page feel what you’re writing. Whatever submitted posts you make, make sure that they are honest and transparent so that your audience fell they are able to  connect with you. Your posts have to not only look genuine but also have to be genuine. If you want your business pages to do well in Facebook, don’t forget that people buy things from others that they feel a connection with.

You have to inject your personality into the posts you create because this will give you an edge over the competition. Visitors to your pages are real people and they have feelings.

If they acknowledge anything that you say, it will be based upon what they feel.

You might want to try and avoid directing your posts to a whole group and instead respond to a single person at a time directly.

Try and address with that visitor to your page on a 1-2-1 basis even though you are really communicating with all of the people who are engaged in the post. The reason for this is because they are not reading it as a group but by themselves as individuals. Your personal touch will invoke a better response.

3. Try and make your posts positive and colorful. You should never express anything that makes people visiting feel bad.

Have your visitors reply to your offers in a good manner. If you’re going post anything negative, it will surely make everyone uncomfortable, not a good thing keeping in mind that these people may do business with you.

Your aim is to get people who visit your facebook pages involved in a good way. All in all, always make the mood as relaxed as possible when creating Facebook posts.

Tips on crafting posts the right way on facebook

There are many times you notice that facebook pages make the mistake of not utilizing their updates correctly, which means in the long run they’ll end up losing a good number of visitors from their page. In conclusion, if you want to reap the real benefits of running a personal or business page in facebook and actually driving targeted traffic to your site then start applying the tips discussed here.

The Worst Mistakes You Can Make With Twitter Marketing

Thursday, March 3rd, 2011

Twitter marketing is still in the news and continues to be a popular social media channel around the world.

But it is amazing there are many people who still don’t really know how to use twitter properly. Our Twitter expert Toni@OnlineXcellence tells you here about some of the blunders people make that can stop you from progressing towards getting more followers and followings.

It’s essential that you are clear about who your targeted prospects are when you market on Twitter. If you target your followers in a particular niche and then send them tweets on other topics, you will have a hard time holding their interest.

If people follow you to get information on a certain topic, don’t make the mistake of sending out too many tweets on unrelated subjects. Many marketers feel they have to tweet on many subjects in order to have their followers relate to them, a concern which has some validity.

Yet you should still keep most of your tweets relevant or you can lose your focus. It will be difficult for you to market products in your niche if too many of your tweets are on unrelated subjects. It’s fine if you occasionally tweet on other, random topics to entertain your followers.

You should keep most of your tweets relevant to your own niche, though. This means that if you’ve decided to tweet about getting married, then that’s what you should be talking about most of the time. If you start to tweet about every other random thing you like, you’ll lose focus and also your followers.

Keep in mind that Twitter users want to have enjoyable conversations, not read dull and uninteresting tweets. You can take advantage of this as a Twitter marketing person. Try to be fun to be around (like Toni) and tweet random things to your followers that they would find interesting. You don’t want to get stuck only talking about one subject all the time. You won’t keep your followers for long this way. Your followers can leave you just as fast as they signed up, so you don’t want to be dull. Make your tweets valuable as well as interesting, so search for useful items you can tweet about. Doing this will eventually help you to expand your online business, as your reputation gradually increases. It’s possible to be an effective marketer on Twitter while keeping your touch light and friendly.

Avoid making the mistake of using improper language on Twitter when you’re building a relationship with your followers. Cussing and using other language that offends will give you horrible results. Keep in mind that it’s all about appearing professional and conveying an image that you’re someone they can do business with. If you are constantly using language that offends people, you will likely find people not wanting to do business with you.

In general, there are many potential ways you can leverage the power of Twitter marketing. But the only way you can make the most out of it is by doing your homework and keeping away from common mistakes.

Are You Making These Deadly Mistakes in Your Twitter Marketing Campaign

Thursday, December 23rd, 2010

Twitter marketing is great for getting the people you want to focus on in your followers list, but you need to avoid these common blunders if you hope to succeed. You’re about to learn about some of those mistakes and how to stay clear of them.

When you start marketing on Twitter, you have to keep in mind your target market and who you’re dealing with. Sending your followers too many messages that are off topic will cause them to ignore you or stop following you.

Don’t make the typical mistake of forgetting about your niche and sending out tweets that are not relevant. This often happens because marketers want to build relationships with their followers, which is valid. At the same time, though, it’s important to stay on topic most of the time.

If your tweets are all over the map and have no consistency, it’s hard to build up your credibility in your niche. It’s fine if you occasionally tweet on other, random topics to entertain your followers. The majority of your tweets, however, should have something to do with your own market. That means if your main topic is golf, then you should be mostly focused on giving your followers information on this subject. If you start to tweet about every other random thing you like, you’ll lose focus and also your followers.

You have to realize that Twitter is a social network and people don’t want to be bored, they want to read tweets that are interesting and entertaining. You can take advantage of this as at Twitter marketing.

Make sure your tweets are varied and lighthearted so people will enjoy reading them. Don’t just stick to one single topic and be all serious. This is a sure shot recipe to bring down your subscriber count. If you bore people, they will have no reason to keep following you. Put some personality into your tweets, and also dig up useful information that people will find helpful. Over time you’ll realize that this is actually helping you out with your sales and growing your business in an indirect way. The best way to approach Twitter is to combine business and a playful spirit.

Coming across like a corporate executive is another typical mistake made by Twitter marketers. They erroneously believe that their audience will respect them and look up to them this way. Twitter members, however, don’t want to talk to corporate types, but to down to earth people they can relate to. It also gives you more flexibility when you aren’t simply representing one product or company. Your followers don’t use Twitter to interact with a company, so you would only lose people this way.

If you do what you’re supposed to, and you avoid the blunders you just read about, you’ll finally see success.

Here are some articles from some twitter professionals to check out also:
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Side-Stepping Silly Twitter Marketing Mistakes

Friday, October 15th, 2010

Twitter is one of the most effective tools that many marketers are using to attract targeted visitors to their websites. When used for marketing purposes, this popular web 2.0 service can be very profitable for you. It gives you a platform to connect with your target market and reach out with your product/service. You can then send out tweets that may contain information, tips or links. As helpful as Twitter can be for your marketing campaigns, you have to be careful to avoid some commonly made mistakes. To use Twitter effectively, you have to know what users of that service like and don’t like. One thing you can’t do on Twitter is send out lots of spammy messages with nothing but affiliate links in them. There are some things you have to avoid doing if you want your Twitter marketing to be profitable. You can get the maximum benefit from Twitter if you can avoid some of the following commonly made mistakes. When you see what Anik Singal is doing now you are not going to believe your eyes. Take a look at this Empire Formula website.

Not all conversations are about business, but if it is then you should always try to be relevant to the topic.

When you send out your tweets, make them on-topic and do not send them silly stuff. If you do it often it then there’ll be a complete disconnect. Of course not all tweets are business-related, but if you’re not actively engaged with someone – make the tweets stick to the main topic of you and your followers. Nothing really fancy, just plain common sense. You’ll get better results from your tweets if you think a little bit before you hit ‘send.’ If you try to help them with their problems, then in the future they may come to you for their business needs. Of course it takes time to build these relationships, but it’s worth the time spent. When marketing on Twitter, you also have to avoid the mistake of not being aggressive enough. Don’t worry about ticking people off. If you want your tweet to be read amidst the many thousands of others, you’ll have to send out more than one per day. With Twitter, you have to use an aggressive strategy and send frequent updates about what your followers care about. The fact is, if you don’t send out a large number of tweets, your followers will lose track of you. You want to stay in the forefront of their mind so that you can slowly build a brand. When Anik Singal talks, everyone listens that is why you should see his new course at this Empire Formula web page.

Last but not the least, you have to be really open and upfront with your followers; don’t try to be too mysterious in your approach. Your prospect should know who you are right in their first interaction. Have a profile and photo that tells people about you. The more you reveal to people, the better. Also, make sure your tweets are a mixture of simple updates and other promotions, which again re-enforces the fact that you are genuine and stand for who you are.

Going it slow, taking your time and being patient are words of wisdom we would give anyone about Twitter. If you rush and hurry, then you’ll be setting yourself up for mistakes. If you can be patient and endure the process, then you’ll be poised for success.

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Twitter Marketing Mistakes that You Must Be Careful to Avoid

Saturday, September 11th, 2010

Social networking sites have completely transformed the internet landscape, and Twitter is among the leaders. You can gain many prospects from Twitter, but you also have to know enough not to make the kind of mistakes made by many new marketers.

Twitter’s entire concept is relationship building and if you just go in there marketing to everyone without forming any of these bonds, you’re not going to go anywhere. It’s important to focus on forming relationships with your contacts before you even think about marketing to them. What you want to do is form such tight relationships with your contacts so that when you do advertise, they’ll think you’re just recommending things. Twitter marketing isn’t like other forms of marketing in that it’s not really marketing at all. It’s merely a tool to get to know your target audience. It’s a method to garner trust and to leverage this relationship in order to expose your followers to your products/services. You are just alleviating a problem they may have and this alleviation comes from the products you promote. It’s really about recommending the products instead of selling them. You must keep this in mind if you ever hope for Twitter to work for you. Ignoring those rules can sometimes make your business go bust. Consider how you would react to a stranger trying to sell you products from out of nowhere. You have to build a foundation here by sharing useful tweets that contain targeted information, only then can you think about working on the marketing part.

Some newbies commit the blunder of not updating and hoping that people will just instantly follow them. It’s another thing if you’re Ashton Kutcher but if you’re not, then you’ll have to put in regular efforts to follow people in your niche so that they follow you back. Oftentimes following someone instantly means they’re going to follow you right back. This is the first step you need to take with Twitter, as you’re just trying to get people to connect with you within the niche you’ve chosen. A good strategy is to follow experts in your niche, because when you have them on your list, it’ll do wonders when they actually re-tweet your tweets. That’s just how effective Twitter is for marketing. It’s a way to seek out prospects on your own, so that you don’t have to wait around for them to find you one way or another. Also, when you start building your follower list this way, it lets you target them, rather than adding random people to your list, which is a big plus point.

Some marketers commit the mistake of trying to form a mystery around themselves as they send out their communications. You don’t want people not knowing who you are or even why you’re on Twitter to begin with. If you want to succeed, you need to reveal yourself and give people what they want so they’ll trust you. Nobody wants to get scammed, and everyone wants to deal with someone they’ve begun to listen to and really follow. This is why you shouldn’t hide behind a nick name or a fake picture. In short, the mistakes that we discussed above are easy to avoid, but you’ll have to keep an eye out for new ones all the time.

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How to Master Social Networking Like a Pro

Saturday, September 11th, 2010

If you ever get online, you’re likely to know about social networking websites such as Facebook and Myspace. You might even have a Twitter account. Internet marketing forums often have posts discussing how to utilize social networking websites for profit. But you can’t just jump on there and make dozens of profiles and then start sending all these people marketing communications. Social networking shouldn’t be treated as you treat the forms of the marketing you do. Social networking has its own set of rules. Traffic Siphon

Don’t stop at your social networking profiles. Every profile you create should link out to your business website. You can link multiple profiles to a single site. Just ensure that you have a site that works as your business portal. If you only utilize Facebook for your business needs, then you’ll come off as an amateur and people won’t want to do business with you. However, if you have your Facebook link to a website that looks as though it were professionally designed, this will go a long way towards having others trust you. Never forget that social networking is a tool that you can use to help you build your business. You’ll not want to use it as your sole means of business. You should also avoid linking your social networking profiles to each other. You can utilize your website to list the social networking profiles you have. Linking your profiles together can cause your customers to feel like they’re running around in circles.

Ensure that you are always updating your profiles. You’ll want to make sure you’re reacting with all of your friends or followers as often as you can. When you update regularly, your contacts will be able to know instantly whenever you change a promotion to another product or service. Successful internet marketers use most of their communications to convey free information their contacts will find useful. When you provide information through your social networking updates, you’ll show others that you’re knowledgeable in your field. It shows that you really care and want to teach them about your subject. It also shows that you are there to have fun. Your contacts will also see what lengths you’re willing to go through to do what it takes to create strong bonds.

Traffic Siphon If you want to make more profiles on the same account, you’ll find that a few of the networks allow this. Others force you to make more accounts if you want more profiles.

Having multiple accounts will prevent you from getting your profiles mixed up and you’ll thank us later because you’ll have maintained your sanity.

Social networking can truly take your online business far. So anyone that wants to make money over the internet should create profiles on social networking sites that have to do with the niches they deal in. After all, these are mediums that allow you vital interpersonal-contact with prospective buyers, which means you stand a better chance of making money. Isn’t that your end goal?

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Twitter Marketing Tips – Taking Your Online Business to the Next Level

Tuesday, June 8th, 2010

Everone who is familiar with Twitter knows effective it is for delivering easy traffic to your site. It doesn’t matter what kind of web business you’re running or what product you’re selling, you will find Twitter marketing will work great for you. It helps you connect directly with your prospects and customers in order to get the most out of your business. Twitter marketing is used by many to make thousands of dollars every time they decide to monetize a Tweet. To succeed at these requires certain techniques. First of all, you need to approach Twitter differently from the marketing that you are used to. Also, finding those who would be interested in your offers is necessary for making sales. This is one social media tool that can give you a huge return on your investment, if you use it the right way. Frankly, besides e-mail, there has never been a more convenient way to reach prospects and customers.

Twitter is akin to a social get together so you must act sociable. It is inappropriate to exhibit any form of cruel behavior on Twitter; even if someone berates you. You will quickly lose followers if you act in an offensive manner. And every follower you lose will be hard to gain. However, if you are cordial and are willing to give them what they want, you will get what you want in return. Offend people on purpose and you will quickly become a black sheep in the Twitter community. Twitter can make you big money. A Twitter marketer can easily cashing on all of the trends that emerge on Twitter, if he wishes to do so. Once you get the hang of recognizing emerging trends; you will be looked at as a trend setter yourself. You can do this by tracking the hot running conversations on Twitter and then create articles/blog posts out of them.

When you tap into these trending topics, you tend to create “traffic spikes” that give you a surge of targeted visitors from time to time. Identifying trends is so easy, especially after you have done it a few times. Don’t waste time over thinking things, this is a method that require you to move in, then when things die down; move on to something else.

You might be doing everything right on Twitter, but if you aren’t grabbing people’s attention, then all your efforts would be worthless. Your Tweets must be attention grabbers. Twitter is fast paced so if you are not interesting, you will find yourself lost in the crowd. Effective Twitter marketing is a balance between several elements, so use them to tip the scale in your favor. When it come to Twitter, most people give up far too soon or are using the wrong tactics, you have the right tactics so stick with it ad success will come. And remember, no matter what anyone preaches, using trends, as a traffic source, can grow your business faster than almost anything else.

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Business Networking and LinkedIn

Monday, June 7th, 2010

On a fairly regular basis , people ask me how I use Linkedin . I’m not a LinkedIn expert by any means but I have learned a few things about professional business networking and I thought it might be a good time to share a bit about what I’ve learned and in many ways profited from in order to potentially help others who might be in job search mode in a slow economy.  My LinkedIn network recently surpassed 10,000 direct connections.

I’m an Open Networker , meaning that I am open to connecting with anyone who is open to sharing their connections with me since they’ll benefit from my connections.  This approach to using LinkedIn isn’t everybody’s  approach so read on to learn more about how I personally use LinkedIn and then make your own choices.

For the five or so years that I’ve been using Linkedin as a strategic tool in my business, I’ve read, discussed and heard many different points of view regarding the “proper” way to use LinkedIn.  Find an approach that works for you and stick with it. 

I don’t think there is one proper way to use LinkedIn. I believe there are many different approaches to leveraging the power of LinkedIn.

How I Got Started With LinkedIn   

I sat down and studied LinkedIn this same week, the week between Christmas and New Years back in 2005. At that time, I came to the conclusion that LinkedIn was built on three basic pillars.  

• Building unique content into your personal profile 

 •Building a network

 • The endorsement or recommendation component   

In 2005, I remember clicking on every  link LinkedIn had within it at the time just to figure out what the different features were all about. LinkedIn has of course expanded and there is much more to click on in 2010 but I’m working with the conclusions I came to back in 2005.  

 Build a Detailed and Keyword Loaded LinkedIn Profile 

As a security recruiter specialized in information security, physical security, corporate security, electronic security and converged security recruiting as well as various compliance and risk management topics, it seemed to me that the more people I could attract to my network in general, the better my odds would be of finding security skilled professionals to call on and to build relationships with. This theory was correct back in 2005 but it is even more correct today in 2010 as my network continues to grow.   

I set out to build my profile in the same Search Engine Optimized way that we built and continue to build SecurityRecruiter.com. My LinkedIn profile is found every day by security job seekers as well as by employers who are looking for a security recruiter to conduct a highly specialized executive security job search for their company.    

So in my case, I have two different audiences who seek out and view my profile. There are employers who need security talent and there are security professionals who need employers.  

Build a Network  

I listened to those whose approach to using LinkedIn was and is to keep their network tight. This school of thought generally suggests that connections should only be made with individuals one already knows, trusts and respects. While I respect this approach, this was and is not my approach to leveraging the power of LinkedIn.  

Back in 2005, at the end of my analysis, I determined that if LinkedIn would be of any value to me as a highly specialized security recruiter, I would have to build a network. While the core of my network is made up of security skilled professionals and is likely the worlds largest gathering of security professionals in an electronic forum, my network also leads me to the hiring officials who might have a need to hire one of the security professionals I can recruit through my network.  

The significant groups of security professionals who make up the core of my LinkedIn network serve as the prospects we are now able to call on when new security recruiting assignments land on our desks.  

Get Recommendations / Endorsements

You might be wondering how to get endorsements or recommendations when others have to write endorsements for you.  I spent quite a bit of time thinking about this topic back in 2005. My theory was that if I proactively wrote endorsements for others,  some of the people I chose to endorse might choose to endorse me. My theory was correct.   However, you have to be connected to someone before they can write an endorsement for you.

Though I don’t have a way to measure the value of endorsements, endorsements enable visitors to my LinkedIn profile to determine what others who have worked with me think of me and my work rather than simply taking my word for it. It is even more powerful when the security professionals who visit my profile know the security professionals who have written endorsements on my profile.  

 Employers and security job seekers have reached out to me over the past 5 years as a direct result of reading my LinkedIn profile, reading the LinkedIn endorsements I’m fortunate to have and then following the trail back to SecurityRecruiter.com where our services and accomplishments are explained in a manner of our choosing without boundaries created by the boxes one has to write in within LinkedIn.  

Connect Your Blog to Your LinkedIn Account

The Security Recruiter Blog was not in existence in 2005. We created our blog before LinkedIn offered a feature that enables the Security Recruiter Blog to show on my LinkedIn profile. When I saw this feature pop up, it didn’t take long to figure out how to get more visibility to the Security Recruiter Blog.  Remember, the core of my LinkedIn network is security professionals so many of them see my blog now when they visit my LInkedIN profile.

Summary

The dice I rolled back in 2005, to put a significant amount of energy into building a LinkedIn presence has absolutely been a gamble that has paid off and continues to pay off. I started out with a strategy for utilizing LinkedIn back in 2005.  Using LinkedIn with a strategy in mind is very important.

  • If you’re going to use a business network such as LinkedIn, you should first build a strategy.   
  • Begin with the end in mind so that you know why you’re building a LinkedIn network and you what you’re trying to accomplish by having a LinkedIn presence.  

Your LinkedIn motivations will likely be different than a security recruiter’s motivations. That’s okay with me.  If however, you want to see your network grow, and I mean really grow, go to my OpenNetworker account and join me.   

Through OpenNetworker I’ve seen my LinkedIn network grow by over 3,500 direct connections since October of 2009.  Using a tool like OpenNetworker is a way to quickly grow a LinkedIn network in an environment where LinkedIn has made it more difficult lately to add connections quickly and easily.

Enjoy networking!

 

Best Ways for Internet Marketers to Improve Their Blogs

Saturday, June 5th, 2010

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There is no better way to express yourself online and stay in touch with customers than to have your own blog. It’s well known that having a blog is great for any kind of online marketing, but what is the best way to actually start and run your blog? Bringing people to your blog and increasing your traffic and sales is something you can accomplish in a number of ways. How do you decide what to do with so many possible actions to take? First of all, you don’t have to choose one single method and rule out the others; you can do several at once. These ideas will make it easier to get started.

When you first start blogging use some free blogging software. Why would you spend money on something that you aren’t sure about? There are lots of free blogging platforms available for you to choose from. The best one of them all, however, is WordPress. WordPress is offered as an open source blogging platform that is very easy to install. All you need to do is upload a few files and you can be ready to go in a matter of minutes. You’re even able to install the platform onto an existing hosting plan. Posting to other blogs is also a very effective tactic. Remember to say things on other blogs that will be helpful or appreciated by readers. This is a great way to get more visitors to your own site. This is also good to build your reputation as a contributing member of an online community, rather than just another marketer. Site owners are more likely to link to you if you participate in their comments section. Be sure that your comments are actual responses to what others are talking about. Don’t make the kind of short, pointless comments like “nice post” that are considered spam. What you want to do is make real responses to topics being discussed. Site owners will then appreciate your contributions and some of them will link to your blog.

Send an e-mail to people who leave comments on your site. The easiest way to do this is to have a service or program that does it automatically after a comment is posted to your blog. A better option, however, is to send a quick and personal note to your commenters. A personalized email will consist of addressing the person by name and just briefly mentioning a point or two that they wrote in their comment on your blog. Most blogs and other online entities don’t follow-up with visitors so this will be well received. This is only one of the simple methods that will make visitors loyal to your blog.

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You may have the idea of writing a long explanatory post about your blog. You may want to tell everyone exactly what your blog is going to be about and what it’s purpose is. Before you do this, you should remember that you will soon be writing lots of other posts that will soon make this introduction hard to find. What you might do instead is to make a separate page describing yourself rather than a post. If you do this, people can easily find your About Me page, no matter how many posts your blog has.

Although, these are some extremely powerful methods; they are only the tip of the iceberg. Blogging is only a part of the puzzle when it comes to internet marketing; you can make a large amount of money from blogging if done right but you can make even more by incorporating some of the other methods. Blogging does not have to be difficult. Take the time to apply what was taught in this article and you could see some significant increases in profits.

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