Finding ways to bring a continuous flow of traffic to your site is a key element in succeeding with any online business. A great way to receive plenty of traffic is to learn what appeals to search engines so people can find your site more easily. Unfortunately, instead of working on legitimate tactics to appeal to search engines, some Internet marketers aim at fooling them. Then these marketers are surprised when their sites suddenly get banned by the big search engines, like Google or Yahoo! Yet there are some webmasters who aren’t aware that the tactics they’re using are unethical. In each case a lack of knowledge can be ascribed as the cause of such bad decisions. The best way to work with proper SEO is to know where you’re going wrong. This article will be looking at some of the SEO mistakes you will do well to avoid.
SEO takes time because you have to build a good reputation with the search engine. Patience is a must for SEO. You need to be patient if you want to see good, long term results. If you want to get your site in front of tens of thousands of people you must be ready to go the extra mile. You must be committed to the basics, which many people choose to ignore; link building, adding unique content to your site on a regular basis, and doing onsite SEO. The speed your site loads in a visitor’s browser is important to how search engines consider your site. If your site contains a lot of code it can slow down your how your site loads, which could reduce your rankings with Google. If possible, replace some of your internal code with an external CSS file. External CSS files can be excellent for improving your site’s loading speed and can also be a more efficient way to update your site later. Remember that search engines strive to offer the best matched results to visitors, so you’re trying to convince the search engines that your site is more suited than your competitors. While it’s important to appease the search engine’s criteria, your site should also appeal to your visitors as well.
Know that content must be formatted in such a way for the search engines to find it relevant. Another basic SEO strategy is to present the search engines with content that answers the questions of what a searcher is looking for and to format it in a predetermined way. Bad content will not rank well in the major search engines. Your articles and posts should be no less than 300 words and have a keyword density of 3%-5%. The page title should match the keywords of the specific content. Avoid any form of keyword stuffing in your content as it can harm your ranking.
Who knew that SEO was such a simple beast to tame? The more you practice optimizing your site, the better results you will get. So, now you have it; quality backlinks, internally linking related pages, on-site optimization, and patience.