Are You Making these Mistakes in Your SEO?

Most newbies to the field of search engine optimization make mistakes, because the field requires some study to achieve mastery. Here are some of the most common errors so you can steer clear of them.

Sometimes, SEO marketers focus entire campaigns around an incorrect set of keywords. It’s important to choose the correct keywords because people searching online will look for information on a certain topic under particular keywords. If you want to sell something to people who are training their dogs, target keywords relevant to the niche but also relevant to making a purchase. To sell an ebook on dog training, a savvy SEO marketer might choose the keywords “learn dog training.” If you choose the wrong keywords, it’s clear that your marketing won’t help sell your product. Also, the backbone of successful search engine optimization is to focus on the right keywords and create a list of them, so that you are able to drive traffic in loads. Different web marketers will generate their keyword lists in different ways, but an easy method to get some powerful keywords is to use Google’s Keywords tool. In addition to generating quality lists of keywords, these tools don’t cost anything to use. If you’d like a list tailored more towards your site, you can use a paid keyword research service like Word Tracker. Last but not the least, make sure that you are absolutely sure about the keywords you target because in the end you don’t want to waste a lot of your time optimizing for the wrong keywords and wasting your efforts.

Moving on to the next SEO mistake to watch out for, many website owners don’t bother to think about the titles and descriptions of their pages. When people use search engines and find your site’s listing, they will see the page’s title along with a brief description.

This means that search engine users see this before they decide whether or not to visit your site. You should try to include the main benefits and your site’s USP into the title as well as the content. There is no reason why you should take it light because ultimately, you’ll have to convince people even before they visit your site. You should also realize that the search engines have recently gotten more sophisticated in the way they rank sites. They no longer take the meta tags as important but depend more on the title and the content of the page.

You should avoid the temptation of hiring SEO services that promise you a huge number of backlinks or top rankings very quickly. These companies usually depend on blackhat or unethical ways to get your site ranked. The search engines, however, have the ability to figure out what you are doing, and you may end up with a lower rank than you started out with, perhaps even de-indexed. Before hiring any kind of SEO service, then, you should do a little investigating by asking others who have used them. Hiring an ethical service can be very helpful. To summarize, as you move ahead you will find many more SEO mistakes, the ones discussed are just the tip of the iceberg.

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