Archive for the ‘SEO’ Category

SEO Tips Optimization After Panda

Saturday, October 13th, 2012

There are people who have  said that effective use of SEO, or search engine optimization is dead in 2012. But it has been proven countless times to produce the highest quality of traffic to a website. Whilst there are some standard regimental practices to follow such as having a good title tag, at least one H1 tag, quality content that includes your keywords and anchor text with ALT TAG variance.

The bottom line is if you do not have visitors or traffic, to your site – then whether you are managing a brochure or ecommerce site if it does not have the content that sells and asks for the money, then you are going nowhere.

All  business owners must release themself from the myth – create a site – build it, and they will come.

When it comes to doing optimization, more commonly known as SEO there are still some tested and verifiable SEO tips you can use that is best practice.

Number one is writing good quality natural content and that should include linking anchor text, which is recommended you use where applicable. Anchor text is text that appears in your content that is then linked to another page either inside your website or to another site with relevance. Links from other websites are also referred to as ‘backlinks’.

Be sure to do deep linking with your backlinks using the relevant keyword phrase for the page you are looking to link too.

An an example of putting an Anchor Text Link in your content. So, you have a a keyword such as “web design,” so when you’re getting backlinks you want that link to have an ALT TAG piece of anchor text against it that compliments that word, for example: ‘web developers in Scotland’.

Since Google rolled out the Penguin Algorithm – Click Here – is back, but the ALT TAG you might apply to this could be Search Engine Marketing Expert, should the page you are on be talking about Search Marketing.

The bottom line is always use relevant keyword phrases in all your anchor text.

If there are one or two keywords in your copy you feel are really important then you can still do the occasional bolding up of that word or phrase. Bullet points, put those in italics.

Search engine algorithms will add some degree may add some weight to your keywords when you do that.

One sure way to do SEO properly is to consider using an affordable SEO TOOL such as LINKDEX. This tool will help you ‘tune’ your pages and help you implement best practice SEO.

One H1 tag on your page, some good quality content, the use of an H2 tag where applicable and be sure to use your primary/secondary keywords ‘for that page’ is really important. They’ll become more valuable and relevant for the search engines when it comes to conducting best practice optimization for your website pages.

So the end goal is having each page on your site optimized for a particular primary keyword or phrase and also for a few secondary keywords that are topically related.

Optimizing your site means regular updates to your site with new content and if a page does become totally redundant, be careful how you dispose of it.

Search engines are looking for the most relevant information and consistent updates and are much better today in finding new content quickly and coming back to a site if it thinks the pages there have something to offer, is fresh and seen as a popular magnet.

So when consistently adding new and useful information to your site, it gives a reason for visitors to return and believe that your site is worthy. With each update, search engines will see your site as more of an authority and a reliable source.

It is important to note that search engine optimization will not happen overnight. It takes time to get lasting results and for your pages to mature. So doing SEO is worth the effort. Your pages will always fluctuate as could your PageRank or Quality Score if you are using Adwords.

Google Panda wants you to create good quality content today, back this up by working on perfecting your title tags, on the page headlines and that body content, and this should get you the attention you desire from the search engines.

Which Should You Focus Your Efforts On SEO Or Content

Saturday, March 5th, 2011

When it comes to writing for websites, many people tend to get the balance wrong between their SEO efforts and their written content. This is all complicated by the fact that there are a lot of differing opinions – experts will give conflicting advice on which is more important between content and SEO. If you need help deciding how to balance your SEO efforts and your content then the following ideas should be of some use for you:

1. Focusing on quality content is probably what you should do if you don’t have a lot of time to spend on your website. Well written articles already have elements in them that will work for SEO. Poor quality content will always be a big turn off no matter how much of an effort you put into SEO.

2. It is a good idea to try and determine where your SEO efforts are working and where they are not. If you are concentrating a lot on a certain part of SEO such as social media to build up your numbers but this doesn’t seem to be working then it could be time to go back to the drawing board. SEO tools will work well for one person but may not necessarily work the same for another person.

3. You may want to get your SEO taken care of by a professional company if you can afford to pay for this service. Then you can spend your time focusing on creating quality content for your website.

4. There are some simple SEO tasks that can be done every time you post so make a list of these. If you are organised it is possible to have your cake and eat it too.

 5. Spending a lot of time on your SEO efforts is something you should really do if you have plenty of time on your hands this is the best way to make sure your website performs to its fullest potential.

SEO firms can certainly help you with your website by offering skilled assistance.

But remember, SEO is only part of the equation as their are many other aspects to consider when trying to get visitors to come to your website.

Top 7 Most Effective SEO Approaches

Saturday, January 8th, 2011

Just about any web expert that is a novice to SEO will probably question precisely what the most efficient search engine optimization methods will be to allow them to encounter success.  There are plenty of good techniques that you could make use of to know exactly what efficient SEO is about.  If you take some guidance and also adhering to any of these approaches you’ll be certain to save lots of guess work when attaining your top rankings among the top 10 search engines.

1.  Producing suitable content material.  When you have certain keywords included in your meta data and also title tags then be sure that the particular content you are producing will be tied up with these keywords and phrases.  You may lose credibility rapidly if you are leading consumers to content material that does not add up.

2.  Building links.  It truly is imperative for you to build backlinks towards your site to achieve top ratings within search engines.  The far more backlinks you construct to your website the more likely you tend to be to obtain attention coming from search engine robots.

3.  Pick the best key terms and key phrases.  Make sure these keywords and key phrases will be directly relevant to your written content that you will be supplying.  Key words can be very competitive thus be sure you are surviving among the competitors through picking the very best keywords and phrases for the content.

4.  Utilize social networking sites.  These are beginning to become included whenever search engines like google are crawling for content.  Find out what you are able concerning these sites and also pick up on methods to make them an effective usage of your time for you to produce results.

5.  Choose some great SEO software that can assist you on the SEO route.  You can find some great software that you can purchase and you will uncover incredibly beneficial outcomes by making this sort of an investment.  Check out the AffiloJetPack review to obtain an example of what is being said with regards to a certain SEO solution produced by Mark Ling.

It is oftentimes equally essential with internet marketing to learn what to stay away from with SEO methods:

6.  Do not get too showy on your internet site.  If you are focusing an excessive amount on looks subsequently search engines like google are not able to find you.  Try to avoid Flash players simply because search engines and site visitors get pushed away from these irritating tools that you may bring to your internet site.

7.  Don’t submit your website to search engines.  Search engines are crawling to get internet sites to include in their top rankings all the time.  You will waste time and money by submitting to search engines.  You don’t need to look for them, if you’re applying useful search engine optimization strategies they will discover you.

SEO Mistakes That Will Spell Death For Your Business

Friday, December 24th, 2010

Finding ways to bring a continuous flow of traffic to your site is a key element in succeeding with any online business. A great way to receive plenty of traffic is to learn what appeals to search engines so people can find your site more easily. Unfortunately, instead of working on legitimate tactics to appeal to search engines, some Internet marketers aim at fooling them. Then these marketers are surprised when their sites suddenly get banned by the big search engines, like Google or Yahoo! Yet there are some webmasters who aren’t aware that the tactics they’re using are unethical. In each case a lack of knowledge can be ascribed as the cause of such bad decisions. The best way to work with proper SEO is to know where you’re going wrong. This article will be looking at some of the SEO mistakes you will do well to avoid.

SEO takes time because you have to build a good reputation with the search engine. Patience is a must for SEO. You need to be patient if you want to see good, long term results. If you want to get your site in front of tens of thousands of people you must be ready to go the extra mile. You must be committed to the basics, which many people choose to ignore; link building, adding unique content to your site on a regular basis, and doing onsite SEO. The speed your site loads in a visitor’s browser is important to how search engines consider your site. If your site contains a lot of code it can slow down your how your site loads, which could reduce your rankings with Google. If possible, replace some of your internal code with an external CSS file. External CSS files can be excellent for improving your site’s loading speed and can also be a more efficient way to update your site later. Remember that search engines strive to offer the best matched results to visitors, so you’re trying to convince the search engines that your site is more suited than your competitors. While it’s important to appease the search engine’s criteria, your site should also appeal to your visitors as well.

Know that content must be formatted in such a way for the search engines to find it relevant. Another basic SEO strategy is to present the search engines with content that answers the questions of what a searcher is looking for and to format it in a predetermined way. Bad content will not rank well in the major search engines. Your articles and posts should be no less than 300 words and have a keyword density of 3%-5%. The page title should match the keywords of the specific content. Avoid any form of keyword stuffing in your content as it can harm your ranking.

Who knew that SEO was such a simple beast to tame? The more you practice optimizing your site, the better results you will get. So, now you have it; quality backlinks, internally linking related pages, on-site optimization, and patience.

Tips to Get Website Traffic from Local Searches

Saturday, November 20th, 2010

If you own a local business with a website, you really want people to be able to find you through the search engines. Let’s take a look at a few local SEO strategies that will get your site ranking better.

Try to put yourself in the frame of mind of one of your own customers when you plan your local SEO strategy. Before you can do SEO for your site, you have to get into the customer’s mind. You have to picture yourself as a prospect using a search engine to locate the kind of item you sell, and try to figure out exactly what they would type into the search field. Imagine that you are the owner of a store that sells only one kind of item, golf accessories. Search engine users who type in “golf” are doing an extremely broad search and are mostly not going to be looking for what you have. Likewise, people who type in “golf tournaments” are looking for something other than what your store offers. You are looking for customers who search for “golf accessories,” which is a match to what you have to offer. Businesses trying to generate local traffic tend to overlook keywords that are relevant but not hugely popular. They only look at the most popular keyword phrases, which get a high number of searches but also have lots of competition. Putting yourself in the place of your prospect is what gives you the best insight into creative and profitable keywords. Your ability to find targeted keywords will improve with practice, and you’ll find more customers and you will eventually be able to rank for a variety of relevant keywords.

The major search engines run local listing services like Google Places, Yahoo! Local and Bing Local, and claiming your profile is the first thing to do when visiting these sites. Each of these sites has a fairly straightforward verification process to claim your profile, and all you have to do is complete some boxes and verify your address and phone number. This is a relatively fast and easy process that gives you an advantage over the many other businesses who neglected to do it. Besides that, upload pictures to these local site listings because they make you appear genuine in the eyes of the users by providing them pictures of your business. So to make sure this process goes smooth and people see good, worthy pictures, upload a few from your site. These pictures don’t have to be taken professionally, but since they’ll be representing your business, you have to see to it that they’re decent.

Getting good links from local websites can really help your search engine optimization. You should try and network throughout your community, since it’s a must for any local business to do so. To increase your website ranking, as well as your overall reputation as a local business, you should seek out quality, relevant links to your site from established and highly regarded groups and businesses in your area. By getting quality backlinks from the best local sites you can rank well for location based keywords, as the search engines base their rankings on relevant backlinks. You have to convince the search engines that you are a local business that is important in your community. The quality of your backlinks is what really counts, more than the quantity. One link from the Chamber of Commerce is better than a 100 links from local blogs.

Don’t worry so much about getting a huge number of links, but look for quality instead. In summary, local search engine optimization requires you to put in a bit of extra effort, but in the end, it also gives you the opportunity to reach out to your target audience easily.

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Are you finding your Website Search Engine Friendly or User-friendly?

Friday, October 15th, 2010

The reply to this particular question ought to always be “both”.  A lot of people will get far too focused on impressing the web spiders so that their site will gain a high position within search engine rankings while other people attempt to create their site to appear attractive to targeted traffic.  It is crucial to not forget to maintain balance with your website for maximum functioning.  These tips will assist you to preserve this necessary balance for your site.

1.  Deliver good quality subject material.  No matter what you do, when mastering how to make money online, you will want to keep in mind that quality material is the only way you’ll be successful when it really comes right down to it.  Top quality subject matter will keep people returning.  This will likely impress both web crawlers and human readers.

2.  Avoid getting caught up with visuals.  Sure, people are aesthetically influenced yet just to a particular point.  Keep your visuals uncomplicated yet still attractive.  Search engines like google tend not to acknowledge aesthetics thus any sort of visually pleasing material you put on your internet site is just for human visitors.

3.  Build links.  This is an important move for high search engine rankings but it’s additionally a very important step to attract and maintain visitors.  These types of links tend to be what is driving visitors to your website so be sure to stay up to date and continue building them for your website.  There are many sites on the web to gain details about how to build links.

4.  Stay away from unneccessary use of keywords or keyword phrases.  Web crawlers really are catching onto this method and it appears to be spam so in the long run it will not increase your page rankings.  To human visitors, it also seems like spam and this is not going to attract them either.  This goes back to providing top quality content.  Bring site visitors by means of providing genuine substance.

When creating and maintaining your website make sure you don’t forget the importance of attaining balance between impressing search engines and impressing human site visitors.  This can be really crucial to your money making successes.  Try these tips above and you’ll be sure to end up on a journey to prosperity!  Stay driven and determined by checking out these reviews: Mike Filsaime review and Russell Brunson review!

Increased Performance Via Better SEO Copywriting

Friday, October 15th, 2010

As evidenced by merely searching at what’s about the net, it appears that numerous marketers and writers do not understand the difference between non-SEO and Seo copywriting. The primary difference being whenever you write for Seo, you’re mainly targeting the search engine algorithms even though you’ve to create for the audience, as well. We’ll move forward and see how you are able to enhance your Seo duplicate for higher performing content.

Just keep in mind the two areas of concern, right here – composing so individuals will want to study your copy, and also writing to please the search engines simply because you want higher position. So the mighty heading has the task of needing optimization, after which it needs to get people’s eyes on it and make them maintain reading. There are tons of websites on the Internet, in almost every niche. That is why you have to take heading creation very seriously because it needs to get your content material read. Avoid writing ambiguous headings that make individuals confused and unsure. Clearly, as you know from personal experience, a compelling headline will always make you would like to study more. When a internet search engine spider crawls your site, a correctly optimized heading will score nicely and which will assist you to. As you optimize your heading, just keep in mind that every thing needs to be relevant towards the whole of your website. Therefore you headline naturally needs to be appropriate to the content. Your headline and content body copy will be optimized using the identical main keyword phrase. To create good copy, use text without having flash. You are able to not fully optimize your website should you use flash. The search engine spiders will not be capable to understand the flash which will hurt your ranking. Added to that, the search engines like google weren’t built to index anything with flash. So if you use flash, your site will not get indexed. So for internet search engine optimization you have to create readable content material using text. To make sure your site’s Search engine optimization, avoid flash, and use text for every thing.

Last but not the least, make certain your key phrase density is not as well low or too higher. Ignoring this simple rule has gotten numerous websites banned before. Repeat key phrases for clarity in your content, not to improve your keyword density. When you keep your writing clean and concise, the search engines may have to rank you. Be sure you take advantage of these free SEO tips, and keep learning about it. But do maintain in mind that you should never things your keywords anywhere, Google is heavy on that one. If the best spinner write with the intention of helping guru blueprint readers with great content, then all else will fall into place.

KeywordSpy Could Be the Time Saver You’ve Been Looking For

Friday, October 15th, 2010

Locating the correct keywords for your different projects is one of the most tedious chores that you can do in Internet marketing. Forgive this pun, but keywords are the key to ensuring your search engine optimization venture remains intact. These are the things that people will use to find your web page. Time consuming for sure, coming up with the best keywords proves to be extremely hard. Enter: KeywordSpy: software that is designed to cut your keyword research at least in half (if not a better percentage). This software is constantly surrounded by an enormous amount of hype. We wanted to find out if this product lives up to its reputation. So we gave KeywordSpy a try, to see what it was about. These are some things we found out.

If you want to check out this awesome keyword tool be sure to see this KeywordSpy page now.

One of the most important things you need to know is that KeywordSpy is not just for finding keywords. Checking your competition is more of what this software program does. It could certainly make determining which keywords are best an easier process for you, but in order to utilize it in the correct fashion, you need to consider how it gives you a chance to “spy” on competing rivals in the market. This way is the smartest possible way to utilize this software. You are going to have to spend some time learning and doing work, so be ready for that. This product will not simply do all of your work for you, though.

A great challenge for internet marketers is choosing the keywords that can bring in the highest level of profit for their products and services. The deal is that not all keywords are created equal. If you truly want to make money online, you will need to choose keywords that bring in the highest revenue through advertisers. And that’s where KeywordSpy comes into play. When you search for keywords in your niche it will show you which words bring in the largest amounts of money. It could take you weeks to track down that kind of information on your own. If you want to learn more about the latest internet marketing techniques you should read this Affilojetpack Bonus web blog.

The description of KeywordSpy makes it look like there’ll be an unending supply of keywords for you to use. This is false. There really is a defined limit. However, the limit is so huge that you’ll struggle to get through all of them. You’re given almost one hundred and thirty million keywords in KeywordSpy to use. The likelihood that your niche’s key words and phrases are not searchable with this software is pretty out there. Of course, there are some niches that have yet to be mined completely-but that just means you won’t be dealing with too much competition.

KeywordSpy can provide you with valuable market information, and the other obvious advantage will be the time savings. This is software that fulfills it’s intended function of saving you time and effort.

But as you know, you’ll need to take action with that valuable information in order to gain from it. As always, the amount of money you make is going to be the result of how much work you do. You’ll have the power to get all that work done faster and easier, though, with the help of this software.

Writing SEO Copy

Are You Making these Mistakes in Your SEO?

Saturday, September 11th, 2010

Most newbies to the field of search engine optimization make mistakes, because the field requires some study to achieve mastery. Here are some of the most common errors so you can steer clear of them.

Sometimes, SEO marketers focus entire campaigns around an incorrect set of keywords. It’s important to choose the correct keywords because people searching online will look for information on a certain topic under particular keywords. If you want to sell something to people who are training their dogs, target keywords relevant to the niche but also relevant to making a purchase. To sell an ebook on dog training, a savvy SEO marketer might choose the keywords “learn dog training.” If you choose the wrong keywords, it’s clear that your marketing won’t help sell your product. Also, the backbone of successful search engine optimization is to focus on the right keywords and create a list of them, so that you are able to drive traffic in loads. Different web marketers will generate their keyword lists in different ways, but an easy method to get some powerful keywords is to use Google’s Keywords tool. In addition to generating quality lists of keywords, these tools don’t cost anything to use. If you’d like a list tailored more towards your site, you can use a paid keyword research service like Word Tracker. Last but not the least, make sure that you are absolutely sure about the keywords you target because in the end you don’t want to waste a lot of your time optimizing for the wrong keywords and wasting your efforts.

Moving on to the next SEO mistake to watch out for, many website owners don’t bother to think about the titles and descriptions of their pages. When people use search engines and find your site’s listing, they will see the page’s title along with a brief description.

This means that search engine users see this before they decide whether or not to visit your site. You should try to include the main benefits and your site’s USP into the title as well as the content. There is no reason why you should take it light because ultimately, you’ll have to convince people even before they visit your site. You should also realize that the search engines have recently gotten more sophisticated in the way they rank sites. They no longer take the meta tags as important but depend more on the title and the content of the page.

You should avoid the temptation of hiring SEO services that promise you a huge number of backlinks or top rankings very quickly. These companies usually depend on blackhat or unethical ways to get your site ranked. The search engines, however, have the ability to figure out what you are doing, and you may end up with a lower rank than you started out with, perhaps even de-indexed. Before hiring any kind of SEO service, then, you should do a little investigating by asking others who have used them. Hiring an ethical service can be very helpful. To summarize, as you move ahead you will find many more SEO mistakes, the ones discussed are just the tip of the iceberg.

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Article Marketing: Two Vital Errors That Will Sink Your Strategy

Saturday, September 11th, 2010

When it comes to building your brand online, and ensuring long term success, one popular and time-tested technique is through the use of article marketing. By utilizing article marketing to provide information, tips and new ideas to the masses, you can tap into the desire that many people naturally have, which is to learn new things and to stay informed. Unfortunately, many Internet marketers aren’t fully aware of the right methods to employ with article marketing and end up making costly mistakes that hurt more than help. Mistakes help us learn, but what we learn from our mistakes is what marks success or failure. If you continue to make the same mistake over and over, it is virtually impossible to move forward. We will be looking at a few article marketing strategies to help prevent you from making any needless errors. And for monetize yor site you can do it through CPA offers, and there are a new system that tech you all secret about it, take a look to my CPA Instruments Review post.

When submitting your articles, do not bind yourself to one or two directories, as many marketers often do. Yea, I know, only a few directories get really heavy traffic. You should submit your articles to every directory you can. There’s pretty sound reasoning behind this. As an article marketer you need to spread your content to ever larger audiences, self syndication can do that for you. Realize that you’re not writing for the impersonal algorithms of the search engines, but actual flesh and blood readers who will take a real interest in what you are writing. There are quite a few people that frequent directories just to educate themselves or gather information. In addition, there are numerous Internet directories that are specifically targeted to certain audiences. These niche directories can prove to be a goldmine if you understand the potential of niche marketing. The specialization of these directories, which limits them to particular niches only, is what will boost your chances of generating more traffic to your site and having people read your articles. Offering your articles to every viable site is just common sense.

Another issue that some article marketers run into is that they, for whatever reason, do not keep tabs on their results. How will you find out what is working and what isn’t if you don’t keep track of your results? Initially, it may seem like you are just wasting time, but it always rewards you in the end. Where and when is your content being published? Tracking this information will help you find out which titles are drawing the most interest, resulting in the most clicks. Knowing what to do to improve your campaign only comes from finding out what has drawn people to your business, and what hasn’t. It allows you to see when one article outperforms all of the others. In this case, you can target those keywords that are really getting a good response. If you see what keywords work for you, you will then know what you should be writing. So, remember that CPA Instruments can boost you income with all the secrest in CPA Offers.

You can choose how to market your content and draw in traffic. Syndication may be the best route for you, if you’re interested in reaping the most benefits with the least amount of effort. Keep looking for new places to place your articles, go beyond the directories. Any niche you can possibly come up with will have at least one online forum. Those forums are hungry for relevant content postings. You can use them to your advantage and get the backlinks you need there too. Who can tell? You never know – maybe one of your articles will go viral, attracting a never-ending supply of traffic.

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