Free Search Engine Optimization Tips to Market Your Business

Search Engine Optimisation (SEO) is necessary for your business website to attract traffic to rank higher in search results. However, topnotch search engine optimization services don’t come cheap and low-priced SEO services could end up costing you more than you bargained. Many such services use unethical SEO strategies that get brilliant results in the short-term but risk your website’s removal from Bing, Google, and other search engines. Small businesses typically do not have the extra dollars to hire skilled SEO services and pay for often used keywords against competition that is prepared to pay top dollar.

Small businesses can try to increase the natural ranking of their website. Take for example the option of using non-textual media to generate traffic. An innovative opening has come up with Google’s Universal Search concept that brings attention to videos, images, maps etc. along with the regular search results. Other free of charge SEO strategies that can help your website ranking in search results are:

1. Adding your details to Google Places 

Google Places listings display your business for several keyword phrases in your local area, with your business name, a map with directions to your business and your address, phone, email, and website URL if any. Use this opportunity to advertise your business irrespective of it being an online or physical retail store. List your business address here and include important keywords in the listing title and details. The information is verified before your registration is approved. Request customers to publish their review of your business in the Google Places listing and get links from other websites such as commercial directories, yellow pages, etc. Similar features are also offered by other players such as Yahoo! Local.

2. Registering your business on Google Product Search

Build a product feed and include particulars such as description, pricing, specifications, benefits, and other information. Make sure you include important keywords, the brand name, and product name in the title and description of the product listing. Product reviews make the seller’s claims sound more trustworthy. Encourage clients to leave reviews by offering discounts or similar benefits.

3. Create a buzz with social media websites

Social media networking is the hottest trend in promoting a business or a brand. These websites are the social hub of countless users and perfect to spread the word about your business. Websites such as Facebook and Twitter can divert traffic to your website as “most searched” topics often get selected by search engines.

4. Using multimedia

When clients enter some keywords into a search box, their main idea is to get information. Multimedia such as videos, audio files, animations, etc. can also fulfill this requirement. Of course, the title and description of the multimedia content should include popular keywords to make it come up in search results. Again, customer reviews and feedback helps your credibility. If your video is informative and liked by people, more of them will post links to the video or tag it as their favorite, thereby improving your brand visibility.

5. Publishing articles related to latest industry news

Most search engines want to display articles on trending topics. Develop articles that revolves around pertinent trending topics and include targeted keywords in the title. Good content are linked to by bloggers and other websites. It helps drive traffic to the site.

These suggestions should help small businesses jumpstart their SEO initiatives. Without applying basic SEO tactics, a business website cannot attract traffic. Even if marketing is not the main object of your website, not optimizing it is wasting an opportunity. Websites cannot miraculously improve revenue or add to your customer base. Some selling is a must, and SEO is the least expensive means of pulling in traffic. Daljeet Sidhu is the author of this article.

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