Archive for the ‘Search Engine Optimisation’ Category

SEO Tools and How to Get Top Search Engine Rankings Naturally

Saturday, January 8th, 2011

We mentor and train web authors who work under our guidance continually spending months in a rinse and repeat exercise of perfecting their website. Because, before we came along to assist them they had for months before hand been working away on their website only to discover that they were not appearing in the search engines for all the search terms they wanted to be found for.

Mnay small business owners are unaware of the changes that Google has made, and so mention the word Panda or Penguin and they think they are having a conversation with a zoo keeper.

But once we explain in laymens terms about both Panda and Penguin and why business owners should at least be aware of the effect these algorithms will have on their website, then it becomes clear why Google has not visited their website or possibly recently down ranked it.

Google is of course not only faster at what it does than a few years ago but it is also clamping down on those operate in bad neighbourhoods and try to trick the search engine.

Google can crawl your website content within a very short space of time now, but your pages have to meet a minimum standard to be accepted and then have the opportunity to rank for those keyword terms you are keen to arrive on page 1 for.

Notice we said Page 1 and not number 1, think conversion, don’t think about just how high you want to rank in relation to a keyword. Ranking is one thing, actually getting your visitor to convert and do business with you, that is the real goal of your website.

Pay attention to what the real world pracitioners in the field of Internet Marketing are telling you especially the trusted voices and start by putting in place the internet marketing basics.

Getting started is all about wanting to see your site appear in search engines like Google, Yahoo and Bing. For this to happen, they have to crawl and then index your pages. They do this by sending out “bots”.

Think of Google like a huge hotel that has a room laid aside for each of your website pages, so you will get a room in Gods house for each and every page that you have on your website. But after you get the room, then a lot of hard work is ahead if you want Google for example to bring that page back out of the room and serve it up to someone who is looking for what you have to offer.

To have your website appear in the rankings you are going to have to convince the search engines your page/s are popular, but remember this is going to take time for that relationship to mature.

So how do you come to achieve getting ranked with this new web site?

One of Google’s founders, Larry Page, he produced an algorithm that assigned a numerical worth to a web site or page. If you want to see what this numerical value is that has been applied to your page that will be an amount between 0 and 10, then you will have to download the Google Toolbar to activate within that tool a feature called PAGERANK.

Now lots of people have mixed views about this little tab that appears in the Google Toolbar that when activated, and you looking at a page, you might find it is a little bit or a big bit green in colour. But there again it could be grey. Now you should not get fixated about this, but at the same time, Google didn’t provide this for nothing. It at least gives you and indication of the recognition been given to that website page you are viewing. This indicator whether showing green or grey has come about from having looked at your internet page and based on its relevance, authority, and it showing it is on theme and on topic by matching closely to what your visitor was searching upon using a key phrase, plus of course it takes into account many other calculations, then all this will decide where your page ranks and how important it looks to the likes of Google.

So, let us reiterate, what we are talking about here regarding this numerical value, it is called PAGERANK. It is a nice little indicator to let you see that your page is going in the right direction towards being search engine friendly.

One way to improve the PageRank especially if you find the PAGERANK TAB being GREY in colour is to try and get some links pointing towards the page from a combination of putting links in other pages of your website and point those links to this particular page you believe is important. And also, work towards getting other natural inbound links from other website pages that indicates that external page considers your website page has something of importance to say.

You can use great seo software to help you with this and we can teach you how to use it for around £30 a month, it is called LINKDEX.

This software will even tell you where your competitors are getting their good quality links from and what relevance the link is having towards their own website and its rankings.

Participating in forums and being a guest blogger on other websites and so applying links back to your own website will also help the searcher determine you’re extremely knowledgeable in your field of expertise and can assist the searcher with their decision making and possibly leading them back to your website. And so by applying these sort of BACKLINKS into a website may also improve your Page Rankings, and help your website achieve much better results with search engines.

And if your website pages have great high quality content and clear call to action buttons/images on the page above the screenfold then the searcher is more than likely going to click through to your goal page, which is the action you desire.

You can also increase your Page Rankings using Social Media Marketing tactics by tweeting out links that point back to your website, or create a facebook business page and target your demographic audience here and again apply backlinks to your main website about what you are writing about in Facebook to gain people liking you.

So the more your content material receives votes to those all important goal pages you have, the greater your site ranking.

You can create great social marketing material in a variety of networks that use text, audio or video, photos or slideshow, sites such as Flickr, You Tube, Twitter and Slideshare are just a few examples.

Make sure that material in these social media channels is entertaining, enlightening, and or educational.

When It Comes To The Best Search Engine Optimization, Content Is Crucial

Sunday, December 26th, 2010

Any time you are looking at any type of media channels or entertainment whether it be movies, video, music, magazines or books; different content, fresh stories, brand-new songs is and frequently will be the crucial to achieving success along with expansion. Relating to your website and how the major search engines rank it, this easy truth is no different. Your web-site must have fresh and authentic subject material if it’s to survive in a increasing competitive internet marketplace. 

Have you contemplated precisely how search engines like for example Google get the content to reply to a users search request? Night and day big search engines such as Google, Msn and Yahoo dispatch search bots to spider the enormous reaches of the internet hunting for and indexing the latest and finest in website content. For the reason that want to supply the very best search results as they possibly can, among other things, they would rather reply with new and up to date content.

Thanks to this requirement for newly up-to-date material, you will tend to notice Blogs gain a high position in the search engines as a result see the benefit of better web traffic. However their search engine optimization (SEO) push should also be appropriately designed. Considering a number of these websites make use of WordPress, they have a tendency to be configured in a way Yahoo wants and of course, their updated document post as well as the remarks and feedback they acquire is a big help. A website with no content staying up to date or not enough visitor activity will find itself shortly turn out to be dry and dated.

Aside from being completely new, another necessary step to consider on how a search engine could figure out how best to rank your site high is how you conduct the best Search engine optimization with regards to your content material. The best Seo is frequently obtained from the presence of keywords in your content material. If you’d like to realize Google rankings for a key phrase such as “SEO Consultants” or “SEO Services”, you have to be sure that you reference that keywords phrase a few times inside your article so the search engines will associate that phrase together with your web site. However be careful not to do too much of it. Search engines will note that as a indication that you are purposely looking to outsmart them and may punish you for that by simply determining a lower rating to that one web page therefore hindering its serps (search engine ranking position). 

It is necessary that the content you furnish be exclusive. Which means that there shouldn’t be 10, 20 or even more replicates of your article in other places on the net. Google is clever enough to identify this and when there’s replications, you simply will not obtain as much position benefit as you would if it ended up being distinctive. There are 2 main purposes to having good information. One, so that you keep the site visitors interested and returning for more which translates to higher web traffic and two; so that the search engines will take notice of you and position you high amidst the search rankings. There is a fine line between pleasing both the visitor to your site and the search engines so do your very best to satisfy both when designing your content material or seek out an SEO – Search Engine Optimization company consulting service to help you do it right.

Ideas to Create Effective Landing Pages

Saturday, December 25th, 2010

If you want to maximize the amount of money you make from your traffic then you need to create profitable landing pages. No matter how you’re getting visitors to your site and no matter how targeted they are, if you’re not going to focus on your landing page then there’s no use. You too can create landing pages that convert, on demand. This article provides you with the tips you need to get started. Landing pages is by no means , a brand new type of marketing , but it’s still extremely effective.  

If you know a bit about copywriting, then you’ll know that there are a number proven copywriting formulas that have helped companies achieve millions of dollars in sales every year. Therefore, if you want your landing page to generate good conversions you will have to use a proven formula. Your landing page needs to use emotion and logic to convince your target market. To start off, you can use the famous AIDA formula to create your landing page’s copy. AIDA is nothing but Attention, Interest, Desire and Action. Copywriters and internet marketers have been using this formula quite effectively for a fair amount of time. The idea is that in order to close the sale more easily, all landing pages should include these important elements. If you forget just one of these, you will be unable to correctly deliver your message. An effective landing page requires a strong, relevant headline. To ensure you make a sale you need to talk directly to your prospect through your copy. Unless you inform people of the unique selling proposition of your product, you stand little chance of seeing great results, even with fantastic copy. If for example, your ads say that you’re giving away absolutely “Free Laptops”, and you’re not doing it in actuality, then your conversion rates will hit rock bottom. If your headline matches what your landing page offers then you have a better chance of seeing positive results and compelling your audience to read more.

Always remember to focus on your visitor more than anything else. Your prospective buyers will respond better if you talk to them instead of only about your business. Instead of using words like “we” or “us” use “you” and “your”. This helps you build a relationship with the person reading your site and that is important because people are more likely to buy from someone who talks to them directly. Remember, that learning to create profitable landing pages is one of the fundamentals of internet marketing that has the highest impact on the amount of money you make. Using these tips in your landing page creation will allow you to get the most out of it, so make sure you don’t ignore them.

Free Search Engine Optimization Tips to Market Your Business

Saturday, December 25th, 2010

Search Engine Optimisation (SEO) is necessary for your business website to attract traffic to rank higher in search results. However, topnotch search engine optimization services don’t come cheap and low-priced SEO services could end up costing you more than you bargained. Many such services use unethical SEO strategies that get brilliant results in the short-term but risk your website’s removal from Bing, Google, and other search engines. Small businesses typically do not have the extra dollars to hire skilled SEO services and pay for often used keywords against competition that is prepared to pay top dollar.

Small businesses can try to increase the natural ranking of their website. Take for example the option of using non-textual media to generate traffic. An innovative opening has come up with Google’s Universal Search concept that brings attention to videos, images, maps etc. along with the regular search results. Other free of charge SEO strategies that can help your website ranking in search results are:

1. Adding your details to Google Places 

Google Places listings display your business for several keyword phrases in your local area, with your business name, a map with directions to your business and your address, phone, email, and website URL if any. Use this opportunity to advertise your business irrespective of it being an online or physical retail store. List your business address here and include important keywords in the listing title and details. The information is verified before your registration is approved. Request customers to publish their review of your business in the Google Places listing and get links from other websites such as commercial directories, yellow pages, etc. Similar features are also offered by other players such as Yahoo! Local.

2. Registering your business on Google Product Search

Build a product feed and include particulars such as description, pricing, specifications, benefits, and other information. Make sure you include important keywords, the brand name, and product name in the title and description of the product listing. Product reviews make the seller’s claims sound more trustworthy. Encourage clients to leave reviews by offering discounts or similar benefits.

3. Create a buzz with social media websites

Social media networking is the hottest trend in promoting a business or a brand. These websites are the social hub of countless users and perfect to spread the word about your business. Websites such as Facebook and Twitter can divert traffic to your website as “most searched” topics often get selected by search engines.

4. Using multimedia

When clients enter some keywords into a search box, their main idea is to get information. Multimedia such as videos, audio files, animations, etc. can also fulfill this requirement. Of course, the title and description of the multimedia content should include popular keywords to make it come up in search results. Again, customer reviews and feedback helps your credibility. If your video is informative and liked by people, more of them will post links to the video or tag it as their favorite, thereby improving your brand visibility.

5. Publishing articles related to latest industry news

Most search engines want to display articles on trending topics. Develop articles that revolves around pertinent trending topics and include targeted keywords in the title. Good content are linked to by bloggers and other websites. It helps drive traffic to the site.

These suggestions should help small businesses jumpstart their SEO initiatives. Without applying basic SEO tactics, a business website cannot attract traffic. Even if marketing is not the main object of your website, not optimizing it is wasting an opportunity. Websites cannot miraculously improve revenue or add to your customer base. Some selling is a must, and SEO is the least expensive means of pulling in traffic. Daljeet Sidhu is the author of this article.

Search Engine Optimization Basics Meta Tags

Saturday, October 16th, 2010

So, you’ve built a website and posted it for the world to see.  Having launched your global marketing campaign, just sit back and reap the rewards.   Sounds too good to be true? That’s because it is. 

A successful website must be accessible to customers.  So, unless customers can find your website, it doesn’t matter how amazing it is or how good your product is.  In January 2003, there were more than 40 million commercial (.com) websites on the Internet, and the number is growing.  With all that spam and cyber noise, how will you lead your customers to the treasure on your site?  

You have to leave clues (search words, Meta Tags, and computer language markers) so search engines can recognize the value in your site, and lead your potential customers directly to you. Your clues must be clear so that customer web searches by key “search words” will return your website first in the list of results, at the top of the customer’s “search engine ranking”.   

But what if this is the first you’ve heard of Meta Tags, search word and search engine rankings?  Do you need to hire a specialist to optimize your Internet website?   Or do you take the time to develop another skill that you can easily add to your expertise as a self-sufficient entrepreneur? Often businesses do not have the budget to hire an outside firm expressly to increase their site’s search engine rankings, and many who do have the budget will find it useful to learn the ins and outs of Search Engine Optimization (SEO). Below, are some basic techniques to enhance your website’s visibility on the Internet.  Welcome to SEO 101.

Meta Tags

Let’s start at the beginning.  A Meta Tag is information that web page designers and programmers insert into the “Head” area of your website’s HTML code like a “header” on a Microsoft word document.  Unlike the Word document header, the information in the Meta Tag is invisible to website visitors.  The only way people can read the Meta Tag is to look at the actual source HTML code, the program used to generate the webpages on the site.   Even though it is not part of the customer interface of your site, the Meta Tag is very important because it is the clue many search engines use it to correctly categorize, and rank your website for customers (Meta Tag indexing). And of course customers, in turn, use search engines to make an ordered list of where on the Internet they will shop for goods and services.  If your site has no Meta Tags, search engines (and customers) will likely pass it by.  If you have the wrong Meta Tags, your search engine rankings will be so low on the search results that your customers will miss it.

You may be thinking that Meta Tag indexing is a haphazard means for search engines to categorize, and rank websites. The good news: there has been a decline in Meta Tag indexing by most major search engines in favor of more reliable search algorithms. Meta tags, however, are by no means obsolete. They are still very much a useful tool, if supplemented by appropriate web page content and web page title tags.  But small businesses easily achieve better search engine rankings on their own, if they successfully implement a few simple characteristics into their website’s design. Even if you are unfamiliar with computer programming and HTML code, structuring effective Meta Tags is straightforward, if you follow the framework of the example below. 

Meta Tag and Homepage Text Agreement

The two most commonly used Meta tags are “keywords” and “description” tags.  Let’s look at the code for these two tags using the source code from Doherty and Associates’ own website and then discuss exactly how they are used in more depth:

 

Line #

Source Code

1

<HEAD>

2

<TITLE>Doherty and Associates – A Premier Business Advisory Firm – San Francisco</TITLE>

3

<META name=”description” content=”Doherty & Associates, Ltd., is a premier business advisory firm specializing in business strategies, business plans, and fund raising.  Let us help you transform your vision into reality.”>

4

<META name=”keywords” content=”doherty, doherty and associates, doherty associates ltd, business plan, business development, advisors, entrepreneurship, entrepreneurs, funding, VC, strategy, consulting, consultant, san Francisco”>

5

</HEAD>

Figure 1 – DOHERTY ASSOCIATES SOURCE CODE META TAGS

The Meta description tag is shown on Line 3 of Figure 1. The Meta Keyword Tag is shown on Line 4 of Figure 1.  These Meta Tags influences how your web page is described in the search engine results that users see.  Google does not use Meta Tags to rank your site, but many other commonly-used search engines such as Yahoo do.  Shown below is a comparison of how our Doherty and Associates our website is displayed in both Google and Yahoo’s search results. 

Google’s Results:  

Doherty and Associates – A Premier Business Advisory Firm – San
Doherty & Associates is a premier business advisory firm. With our
business development and venture strategy experience, we can
www.dohertyassoc.com/ – 9k – Cached – Similar pages . 

Yahoo’s Results:

Doherty and Associates – A Premier Business Advisory Firm – San …
Doherty & Associates, Ltd., is a premier business advisory firm specializing
in business strategies, business plans, and fund raising. …
www.dohertyassoc.com/ – 9k – Cached – More pages from this site

Google used the first few lines from the homepage to generate the website’s description, while Yahoo used the Meta Description Tag and Title Tag.  If the Meta Description Tag, Title Tag and Homepage Text of your site do not agree, your website will be recognized differently by different search engines.  If your website does not include Meta Tags, it might not be picked up by a search engine like Yahoo. This example demonstrates the first simple rule of  SEO:

Rule #1: Use text from your homepage content as your Meta description tag and vice versa. 

Using text from your homepage content as your Meta description tag gives your webpage a general consistency that will result in higher search engine rankings.  Remember, text consistency through your meta tags and webpage content is important and can enhance page ranking. 

Rule #2:  Use Keywords to Your Advantage

The Meta Tag Keyword is shown on Line 4 of Figure 1:

<META name=”keywords” content=”doherty, doherty and associates, doherty associates ltd, business plan, business development, advisors, entrepreneurship, entrepreneurs, funding, VC, strategy, consulting, consultant, san francisco”>

The Meta Keywords Tag allows you to specify additional search “keywords” words that could be associated with your website but are not included in your webpage content.  This allows customers searching for information about “entrepreneurship” to find the Doherty and Associates website even though no forms of the word “entrepreneur” are included in Doherty’s Meta Description Tag or Title.  In the Doherty and Associates example above you may notice that some words appear to repeat.  Repeating text is often misunderstood when it comes to the Meta Keywords Tags.  This repeating text is important and useful to developing effective Met Keyword Tags because it identifies all the different iterations of the keyword that might be used.  This example illustrates SEO Rule #2.

Rule #3: Effective use of Meta Keyword Tags widens your net for potential customers.

The dark side of SEO Rule #2 is Meta Keyword Tag abuse, which as a reputable business you should avoid.  In your own internet searches, you may have noticed that some search engine results have nothing to do with your search subject. Many popular search words such as “Britney Spears” have been used on ad driven websites having nothing to do with the keyword, This Meta Keyword Tag abuse has contributed to the decline in its use as an indexing tool by search engines.        

Presently, Inktomi is the only search engine that supports the meta keywords tag, so it is probably not worth the painstaking effort finding out what are the perfect keywords for your website.  Meta Keyword Tags, however, are an important tool to compliment your other SEO efforts. To effectively implement Meta Keyword Tags be sure to:

  • Include common misspellings of your company name, website or employees; 
  • Limit your list to no more than 25 words;
  • Separate the keywords with commas; and
  • Never repeat the same word more than a few times.

After you’ve put these simple points in place, leave the keywords alone.  Spending your time improving the other areas of your website such as content, description tags or title tags is time much better spent.

Title Tags

Finally, we come to the title tag which is not technically a Meta Tag but works in the same way..   Search engines use the title tag for indexing and it is found in the head HTML section along with the Meta Tags.  The browser uses the Title Tag to provide a title for the page that comes up in a search query.  For example, the Doherty and Associates Title Tag (shown in Figure 1 above) reads:  “<TITLE>Doherty and Associates – A Premier Business Advisory Firm – San Francisco</TITLE>.  This is the same as the first line returned in both the Google and Yahoo search examples shown above.  So the final rule for SEO 101:

Rule #4 Don’t forget the Title Tags 

The Title Tag makes a big difference in website rankings, especially when it comes to Google Search Results. Your Title Tag should be short (less than 40 characters) and, most importantly, should match the search queries people will be using to find your site.  It is usually helpful to include your business city or location because this is often how search engines categorize websites and how people tend to search for things on the Internet.  Like the Meta Description Tag, the Title Tag is another way that you can influence how your website is displayed in search results. 

Optimizing Your Own Website

Now that you are ready to begin work on fine tuning your own website, here are some final words of encouragement and advice: Before you change anything, use your favorite search engine and type in some search words that you would like to be indexed under.  If you come up, great!  If not, don’t be discouraged, but look at the sites that do come up and try to see what they have in common in their description, keywords, title tags and content.  You can do this by clicking the “View” link in your browser and then “Source” to look at the source code.  This should provide insight on how your website should strive to blend the different tags with your website content.  Making the changes is easy; if you follow the basic rules outlined in the examples above.

Rule #1: Use text from your homepage content as your Meta Description Tag and vice versa.

Rule #2:  Use Keywords to Your Advantage

  • Add additional “key words” that customers might use to describe you business or services  to your Meta Keyword Tag
  • To effectively implement Meta Keyword Tags be sure to:
  1. Include common misspellings of your company name, website or employees; 
  2. Limit your list to no more than 25 words;
  3. Separate the keywords with commas; and
  4. Never repeat the same word more than a few times.

Rule #3: Effective use of Meta Keyword Tags widens your net for potential customers.

Rule #4 Don’t forget the Title Tags

  • Keep Title Tags short
  • Include descriptive words your customers are likely to use in their searches
  • Don’t forget to include your business location or city

 Remember to change only the “content” text, the words between quotation marks—and not the programming part of your source code.  Finally, be patient as it sometimes takes as long as 3 weeks for search engines to recrawl your site and update search rankings.

 

Search Engine Optimization And Why You Gotta Use It

Saturday, August 21st, 2010

E-commerce is often a cut throat small business. You should arm yourself with the proper know-how as well as the resources to make your internet site a cut above the rest. Every single day, much more and more sites are clambering to optimize their rankings in websites and in the event you lose your guard, you may just get trampled on and be left inside the abyss filled with so a lot of failed e-commerce websites.

Web optimization or Search engine marketing is often a term extensively applied nowadays by numerous e-commerce web sites.  With the past several many years along with the subsequent 10 years or so, search engines like google could be one of the most extensively used world wide web software to locate the web sites that they need to go to or the product or facts they need. 

Most folks that use search engines use only the 10 best seek final results in the initial web page. Making it to the 1st web page, much more so to the top 3 is a barometer of a sites success in web optimization. You can get a higher ratio of probability in currently being clicked on when you rank substantial. The far more site visitors for your internet site, the much more company you rake in.

But, it can be crucial to grab a hold of that spot or make your ranking even better. As I aforementioned, every afternoon is often a new evening for all e-commerce web-sites to make them selves rank greater making use of seo. It’s essential to produce your site greater and better daily. 

So just what’s search engine optimisation and do you’ve to make use of it? The response to why you’ve got to utilize it truly is an quick 1. You require search engine optimization to be amount one particular, or maybe no less than make your internet site earnings generating. Furthermore, you might like to read the wealthy affiliate review to learn more.  

With search engine optimization you possibly can obtain the advantage of making a substantial targeted traffic volume. Let’s just say you get only a turn away from successful income with 10 to 20 % of one’s targeted traffic. If you receive a hundred hits or a lot more a day, you get a fine turn away from revenue currently. If you receive only twenty to 10 hits a day, you only get one particular or two if not any whatsoever. 

So once yet again, what’s web optimization? Search engine optimization is utilizing tools and methods in making your site leading ranking inside final results of search engines. Receiving your self in the initial page and greater yet inside the leading half on the page will ensure that your internet site will create public awareness of the site’s existence and subsequently produce additional site visitors, site visitors that may result in potential revenue and small business.

SEO demands lots of function to become completely realized. There are lots of elements you need to modify in your site or add as well to obtain search engine optimisation. These will consist of getting plenty of details regarding the key word phrases which are preferred in regards to your internet sites niche or theme. 
You may well also have to rewrite your web-sites contents so that you just could obtain the correct search phrase phrases in your website without which makes it as well commercial but light and informative. You will find specific guidelines and rules to be followed with generating your site’s content material applicable and conducive to search engine optimisation.

You’ll also ought to collaborate with many other internet sites so that you could get link exchanges and web page transfers. The a lot more inbound and outbound traffics generated by web-sites amongst other people are just one with the elements search engines like google uses to rank internet sites.

Attempt to lookup the web for quite a few helpful guide. Points, rules and procedures for seo are lots to be discovered. Examine many articles or blog posts that could allow you to optimize your internet site in internet search engine final results. The much more expertise and info you collect the greater. This can all help you in having those substantial rankings. This may perhaps require a little time and work as part of your component however the positive aspects will probably be astounding. 
If you can part with some money, there are numerous internet sites inside the internet that will allow you to in seo. There are numerous internet sites that support in tracking key word phrases that could guide your site. There are also some written content writers that have a lot of expertise in producing good key phrase laden written content for the internet sites that have very good high quality.
Act now and see the benefits garner with seo. All of these will end result to far better traffic and much more business for your site and firm. 

How To Improve Your Website’s Placement With Search Engines

Tuesday, July 20th, 2010

Since the inception of Internet business, there has been an ever increasing knowledge base with insight into the best way to use the features of search engines. You can probably benefit greatly from getting some help from a competent professional, since the process of getting great search result placement takes some skill, but beware if you decide to go this route. Visit this site for further information on internet marketing.

If a company says they will submit your site to a thousand search engines, it may do little in a positive direction and may even do a lot of damage to your site. Unfortunately, sites that get “instant top rankings” get them by cheating or spamming the engines, and when they get caught their rankings plummet and they sometimes even get blacklisted. There seems to be somewhat of a consensus amongst experts that believe that novices get listed on a couple of search engines and then sit and wait for everything to fall into place. Top ranking in a search engine is not something you achieve by accident.

You need to know what the keywords are your customers use in order to find you. After you have chosen your keywords, you will be able to build your page around them. Your success in the search engines is directly related to the overall success and popularity of your site. The search engines could care less about how successful or ineffective the rank of your site is. All they care about is the service they provide to their customers, which resides in their ability to provide the best results for their customer’s search. In order to acquire a high ranking, you need to begin your website template while bearing your search engine ranking in mind.

Get started by picking out a few keywords and keyword phrases. You should incorporate these keywords often within the content of your website. Make sure that you use them frequently enough to “show” the search engines the relevance of your site with those keywords – just make sure you don’t use them too much. By overusing your keywords, your website will get banned for spamming all the search engines. You will find that further information on internet marketing agency is on that site.

So where do you strike that perfect balance between too much and too little keyword usage? Because search engines algorithms are private information, and change all the time, the answer remains a mystery. Not to mention that every search engine uses different programming and determining factors. There are some clear-cut standards which entail that pages acquire the highest rank if they include anywhere from 250 to 500 words and the keywords are 5% of the written content.

You want to pick a few keywords and then optimize the separate pages on your site for just one or 2, but don’t try to organize your whole site around one word or phrase. Search engines favor solidly themed sites. A site that sticks to one theme throughout will rank above a site that has several pages dealing with different topics. Don’t forget to include other keywords in the different sections of your website, even the parts that have already been optimized for a separate set of keywords. Let another person proofread your site. They should be able to objectively tell you if your keywords are negatively impacting the readability of your content.

Incorporate your keywords into the title of your web page. The title is the most crucial aspect of optimization, even though the HTML code provides for a few other decisive factors. Optimization experts will tell you that anyone who works within these guidelines should have a good change to achieve a higher than average ranking for his site. It may be necessary, however, to employ a professional to handle your Web site design, if your site can make or break your business. Proper keyword selection is an art all on its own, and there are plenty of other aspects that come into play with the growth and expansion of a good website.

Search Engine Optimization Really Is Black And White

Monday, July 19th, 2010

The terms black hat seo and white hat seo come up every time somebody talks about search engine optimization. Many web site owners have different thoughts about what is black hat and what is white hat, but they can agree on one thing. Serious web site owners must know the difference between black hat and white hat seo methods if they want to survive online. I wrote this article to discuss black hat and white hat seo methods and how they can effect your site’s ranking.

 

White hat search engine optimization is the use of tactics that the major search engines encourage web masters to do. These tactics are seo activities that you would have no problem telling the search engines you are engaging in.

 

The use of black hat seo involves manipulating the search engines so that your site will get ranked quicker than normal. Google and Yahoo will usually drop a web site from the engines as soon as it finds out that black hat methods are being used. They may even decide to drop any websites you own from the search engines. Web site owners that get all of their traffic from the free search engines will be shut down in one night.

 

Why use black hat seo if it can get you banned from the search engines? The reason a site owner might use black hat seo is for the swift ranking he may gain for his web site. Examples of past black hat seo practices were key word stuffing, link farms, automated directory submissions, and even keyword stuffing a page with unrelated keywords in white font.

 

The problem with black hat seo is that it is always a short term fix. Using black hat seo tactics may indeed get you some quick rankings, but it will always get you banned from the search engines. Like one large Minnesota seo company says “it is not a question as to if you will get caught, but when you will get caught”.

 

Methods such as manual directory submissions, writing articles, and posting relevant and useful comments in blogs are all white hat seo link building activities. These methods will not only get you ranked well in the search engines, but they will also keep you ranked well in the search engines.

 

I hope this article gave you the information you need on black hat and white hat seo. Please add this page to all of your social book marks to increase its visibility.

Increasing Your Search Engine Rankings

Sunday, June 6th, 2010

Blogs – The most effective methods of creating hyperlinks in a manner so that your site is through the publication of comments on blogs. Simply add the URL of your site by posting comments on blogs and soon you will build a quantity of many good one-manner hyperlinks to your site.

Forums – Posting in boards can additionally be a good way to construct backlinks.Learn How Secrets to Dominating Google. However, do not post your URL straight into the dialogue forums or the spam busters would take you banned and removed from the forum. The easiest way is through your signature. Embrace the URL of your website in your signature and then when posting a comment within the discussion board you might be leaving a link to your web site along along with your post.

Social Networks – From the evolution of Net 2.0, social networking sites like MySpace, Friendster, Tag World, etc. … are the recent spots of the Web today. Millions of individuals visit these websites every day to make pals or to promote their merchandise or services. You might also register on these sites and submit hyperlinks to your web site together with the comments you make in your good friend’s profile. This fashion you possibly can create a massive quantity of backlinks to your site.

Social Bookmarks – Social bookmarking is another area where you’ll give you the option to create a way to link to your site. Simply bookmark websites like Delicious and in case your web site is attention-grabbing sufficient, others will add your website to their checklist of favorite websites, and shortly you’ll meet a lot of one-method hyperlinks to your site.

Articles-You can write articles on various topics and publish them on article sites, and include the URL of your web site within the resource box or the biographical part of the author. There are lots of directories publishing articles from varied authors, along with data that provides biographical details concerning the author. Such data may comprise a hyperlink to your site. In case your article is informative and intriguing, quickly it will likely be published on many different sites and newsletters. This fashion you’ll have a large quantity of backlinks pointing to your site.

Link Change – Though it’s a very previous methodology for building traffic and backlinks, link change still works. Hyperlink change with high quality and related sites and you’re going to get a higher ranking and extra traffic. When you study it, it’s easy as 1, 2, three…

So what’s next? It’s the reciprocal link. The backlinks obtained from other websites should be related to your content. Apart from this, there is no such thing as a assure that they’ll maintain your links.

The massive query earlier than us now’s tips on how to achieve pure hyperlinks? Websites that link to us if we’ve got quality content material appear on our website. That is referred to as link trade technique.

Craigslist for instance, is a free classifieds service, where you may submit your website and reap all the benefits in literary no time. Collaborating in “Google Groups” and “Yahoo Solutions,” making an attempt to help people rather than indulging yourself in a shameless self-promotion, will assist you a big number!

Building backlinks is largely crucial for the web page rankings and therefore it is an important step in search engine optimization. For many who have no idea what a Backlink is – Backlinks are incoming hyperlinks to a web site from other related websites nearly interconnected with one another via Internet browsing. This fashion a net site can simply navigate backwards and forwards between comparable net pages, simply after getting into / outgoing links. That’s all backlinks constructing is in a few words!

There are some ways to build backlinks; the most outstanding and effective are listing submissions, article submissions, and collaborating in blogs and forums.

Writing articles is one other way to enhance backlinks to your website, supplied that the article contains helpful information that gets past the editor’s desk!

Even when a blog is an additional a half of a website, sometimes it isn’t sufficient time to build backlinks, so it’s good to know that there is an automatic approach to tackle this issue.

On this article, I will present 5 backlinks building strategies that I used successfully:

Another Method in Dominating Google easily.

1. Article Writing.

Article advertising is the same kind of task as running a blog and subsequently it fits so properly for the blogger. Articles will return backlinks, when they are mass distributed to lots of or hundreds of web sites and article directories. The keywords play a vital function, as a result of readers will take the articles listing by key phrase, so so as to create a reliable source site visitors from them, it’s a should to know the proper approach to apply keywords in your article. The mass distribution of an article brings guests and builds backlinks, but no excessive rank shall be generated in search engines like google and yahoo due to duplicate content material issue. That’s why you want an article rewriter to make you a whole lot of unique articles!

2. Interlink exchanges.

A blogger can get reciprocal links for the weblog, with the help of software which can lead to thousands of links very quickly. The problem is that hyperlink constructing takes time and engines like google can see these links as a “link farm”, which can lead to sanctions. Another method is to join a link exchange program or to request hyperlink trade manually from a webmaster. These two forms are very slow and can take time before the number of hyperlinks is massive enough.

3. Joining groups related to your content.

Major search engines like google and yahoo have very totally different teams of thinkers. That is a good supply of visitors but the necessities for participation depend upon the blogger. You will need to word that membership of a group is solely a way, however what actually issues is the helpful, high quality content.

4. The standard is king.

The perfect backlinks come from the quality of content. When weblog content material is consistently at a excessive level, blog readers wish to go to repeatedly, which means many guests and a daily traffic. This additionally implies that some readers will need to quote the posts, which has a lifting effect to the picture of the blog and the weblog owner. The unique content material will all the time keep away from penalties in the various search engines!

5. Discussion board posting

A related dialogue in a discussion board is a good supply of backlinks. The discussion board links work in two ways: every publish creates a backlink if the weblog UR, and discussion board members can link to the blog as well. It is important to be aware that all messages within the forum must maintain credibility and picture of what you write articles about. Every message within the discussion board can be optimized and the search engines will eventually discover that, which suggests somewhat more traffic.

 

Search Engine Optimization Tip: Breadcrumbs Trails on Websites

Saturday, June 5th, 2010

This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point.

For this search engine optimization tip, let’s talk about adding a breadcrumb trail to your site’s navigation. A breadcrumb trail, put simply, is a set of links on your page that lets users get back to where they came from–or go to pages that are ‘higher’ in the architecture of your site. For more information about what exactly breadcrumb trail navigation is, take a look here or here. Let’s look at an example.

On many websites, a breadcrumb trail is added below the navigation. Typically, they are simply text links to other pages that are higher in the overall link structure of the website. Typically, there is a link to the home page and then there is a link to the category page, and then there are words (which isn not a link), the name of the page you are currently on. Note that in breadcrumb trail navigation you do not link to the page you’re on. Here is what it would look like:
Home Page > Category > Current Page

Why Add a Breadcrumb Trail?
You’re probably wondering why it is important to add a breadcrumb trail to your site. There are several reasons I can think of right off the bat. The first reason is that it’s helpful for your visitors; whatever helps them will help them stay on your site longer. And since some search engines are now watching how long your visitors stay on your web site, it’s increasingly important to do whatever you can to help them navigate your site. After all, if someone is blind and they come to your site they they won’t see your images: if you use image navigation only then it will be difficult for blind people to navigate your web site. By the way, did I mention that search engines don’t ‘see’ images also? Having a regular text link will help the search engines ‘figure out’ what the page you’re linking to is ‘about’.

That brings me to the next reason why a breadcrumb trail is important to add to your web site:

Adding a breadcrumb trial to your site allows you to add in anchor text links which use the anchor text that you really want to use–without making it completely obvious that you are wanting to rank for a certain keyword phrase. To put it another way, if you are wanting to get a web page on your site to rank well for ‘red widgets’ then a breadcrumb trail will allow you to add another text link on your site that says ‘red widgets’ that points to your ‘red widgets’ category page.

Another reason why adding a breadcrumb trail to your site is that your text link will link to other pages that are on-topic. For example, if someone is on your ‘red widget wheels’ page then that page could link to your ‘red widgets’ page (assuming that one of your categories is ‘red widgets’). This would then keep the ‘theme’ of ‘red widgets’. Let’s take a look at an example of this:

Home Page

    Widgets
        Red Widgets
        Red Widget Wheels
        Red Widget Lights
        Red Widget Bumpers

    Blue Widgets
        Blue Widget Wheels
        Blue Widget Lights
        Blue Widget Bumpers

If that is the sample navigational structure of your site, then your ‘blue widget wheels’, your ‘blue widget lights’, and your ‘blue widget bumpers’ web pages would link to your ‘blue widgets’ page and to your ‘widgets’ page and to your site’s home page. And then your ‘blue widgets’ page would link to your ‘widgets’ page and to your home page. It’s this type of linking, which include highly-relevant keyword phrases, that helps both the ‘blue widgets’ and the ‘widgets’ page rank well for their keyword phrases (blue widgets’ and ‘widgets’).

So, take a look at your web site and see if you have breadcrumb trail navigation at the top center of your site (typically put below your site’s navigation). If you’re not using this type of navigation, adding it will boost your site’s search engine rankings. If you do have it, review your breadcrumb trail navigation to make sure that you’re using it correctly; and make sure that you’re including your most important keyword phrases.