Archive for the ‘Google Adwords’ Category

PPC Advertising – Use With Caution

Saturday, June 19th, 2010

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Any IM marketer will tell you they’ve heard of PPC advertising, and even for those who “do it,” they’ll probably tell you they don’t know everything about it. It is something that many people consider when they are looking for ways to boost their online income. Unfortunately, for many, PPC remains a largely mysterious form of advertising.

Our impression is that it’s attractive to many marketers, but people have heard so many stories about how dangerous it can be with losing money if you’re not careful, etc. Many marketers wonder if it’s a good choice for them. How do you think you can succeed with PPC while others have failed so miserably? Let’s talk about how you can do this in a manner that will help you succeed, rather than fail.

You need to calculate the total cost of the campaign. Spending a nickel per click might not seem like very much. However, if you calculate it properly, you will find that even 5 cents per click can become expensive. You will find that 20 clicks work out to a dollar. After a bit of math, you will find that a hundred clicks will set you back five dollars. Imagine how many people use the internet and how many will click on an ad without any reason other than the fact it looks interesting. Do you have that much money to spend? You need to plan better and do some math before you start bidding on a campaign or accepting one. You could end up owing lots of money!

Remember to set up different campaigns for the SERPs and for content pages. Marketing your services or products to potential customers who read your ads will be that much easier. You will find that you need to take a different approach for your prospects on the SERPs compared to people who read articles. Remember to consider your landing pages when you are creating your advertisements. You don’t want to find you are focusing on the wrong things! You will find it can get rather expensive and you won’t be making too many sales.

It’s imperative that you perform excellent research on your niche market and your chosen keywords. Your PPC ads must accurately target those searchers who are actively looking for the product or service you are advertising. If your research is incorrect, or not done, then you could find yourself in a situation where you’re ads are being shown to the wrong people. Advanced PPC marketers often show ads to related markets, but if you’re new it’s best to save this until later. So listen to the voice of experience and do your research very well! There’s no good reason to have a hard time with PPC or succeeding with it. You will, however, need to work at it and give it the attention it deserves. Avoid rushing in to start advertising. People who rush are the ones who have negative experiences. If you learn, remember what you’ve read here, and put it into action you can do very well. You can do this if you set your mind on your goals.

Profitable PPC Strategies

Friday, June 18th, 2010

Just about every online marketer has heard of PPC advertising, but very few lack a complete understanding of it. PPC advertising very easily, quickly, and understandably enters the minds of marketers when they’re thinking of new methods to make money. This form of advertising is possibly the most mysterious and feared among those who have never used it.

Of course people are attracted to the idea of it, but then there are all those stories about losing a lot of money and very quickly. What’s a marketer to do, and how is it possible to know if you and PPC are right for each other? How can you find success with PPC even when others have failed? We want to talk about that – how you can succeed at this PPC advertising game. 

Make certain that your ads are pointing to the correct offers. Even if you have the highest click through rate in the entire system, you still won’t make a single sale if your ads are pointing to the wrong pages. It isn’t always a good option to point to the home page of your website, especially if that is not the one that encourages your visitors to buy from you. You need to conduct tests with different pages and different advertisements. Make sure to keep track of the advertisements that yield the highest sales. If your tracking reveals that one of your ads converts well and one of the pages makes a lot of sales, then you need to combine the two to increase your sales.

Use a single product for a PPC campaign. If you’re just starting out with PPC, offering more than a single service or product will usually result in disappointing results and decreased ROI. There are many benefits to doing this including tracking and optimizing your campaigns.

This kind of information will help you make decisions about your money as well as time and other resources. Not everything will be a winner, so you may discover you need to drop a product and choose another.

Be sure to test all of your PPC ads. Remember, PPC campaigns involve short ads, and you don’t have a lot of space or words available to sell viewers on your product. So you won’t have much time at all to get a click through to your site. If you put together a few different ads in each campaign you can test to see which ads yield the best results. Doing this will improve your writing skills with these ads, and that will help you write better ads in the future.

All businesses need to engage in marketing, advertising, and selling so we can profit from it. More traffic to your site and offers means you’ll have a better chance to make money. So you know you want to get the most number of clicks to your site and offers. These tips can get you initially started with your PPC advertising with fewer mistakes.

Additonal Resouces:

Consumer Wealth System

Affiliate Cash Ultimatum

Halloween Super Affiliate

 

Running a Successful PPC Campaign

Friday, June 4th, 2010

Pay Per Click (PPC) advertising, is recognized by a vast number of marketers as one of the most surefire ways to get targeted traffic to a site. For years, internet marketers have been taking advantage of PPC to send traffic to affiliate offers, squeeze pages for list building, one-time sales opportunities, etc. But you can lose a lot of money very fast if you don’t know what you’re doing. Perhaps there are very many who find that out for themselves when they start. Thankfully this form of driving traffic has been around for a while and there are lots of ways to improve the results of your advertising campaigns. We would like to share some helpful PPC advertising tips with you.

You need to remember the whole cost of the campaign. It may not seem like much to spend 25 cents on a click. After doing some math, though, you might discover than $0.05 per click can work out to a lot of money. You will find that 20 clicks work out to a dollar. A hundred clicks will set you back five dollars. Remember how many people come online and consider that a lot of people will click on your ad for no other reason than the fact that it looks interesting. Do you have that much cash available to spend? You need to plan better and do some math before you start bidding on a campaign or accepting one. You could find yourself owing a lot of money!

Remember to set up different campaigns for the SERPs and for content pages. This way it will be far easier to market your products and services to your potential customers. You need to use different angles for people who use search engines and for those who read articles. Remember to consider your landing pages when you are creating your advertisements. You want to be certain you aren’t focusing on the wrong things! You will find that you will end up spending quite a bit without making any sales.

It should go without saying that you must research your niche and the keywords you want to use. Remember you want to attract people who will benefit from your product and who are looking for it. If your research is incorrect, or not done, then you could find yourself in a situation where you’re ads are being shown to the wrong people. Advertising in complimentary markets can be very successful-if you know what you are doing. Do your researches before you start a campaign because if you don’t, you could waste a lot of money!

It is possible to become successful with PPC easily. PPC has been used for a very long time but many have either forgotten its existence or find it too complicated. Even new internet marketers can create successful PPC campaigns. All you need to do is learn about the system before spending money on it. The more you research the higher your chances of becoming successful with PPC. All the best of luck! Anything can be done!