Archive for March, 2011

Strategic Marketing Tools to help Small Businesses

Saturday, March 5th, 2011

There are many keyword research tools to choose from and for small business owners, it can be difficult knowing which tools to consider using on  a regular basis.

The team hear at IBMC have the opportunity to try out a number of different marketing tools to assist us in working with our clients.

These have included products such as
Keyword Elite
Google AdWords
Good Keywords and many others.

Many small business owners will no doubt have already possibly been guided towards some of these tools through the marketing efforts of those company’s who built and promote them via a number of channels.

So, which of the above tools gets our vote, or is there a tool that stands out above all the others that gets our vote? The answer is NO.

If like us you are doing keyword research every week if not everyday you will end up getting a variety of results using a combination of these tools since each of them bring different results to help us achieve our objectives.

But, we thought we would give a mention today too two more tools:
Market Samurai

Market Sumurai is more than just a keyword tool that we first got introduced too when it was still a beta program. It is packed with a number of features that helps us deliver detailed strategic analysis to our client base.

The enriched features built into the Market Samurai tool are:

  • keyword analysis
  • competitor ranking analysis
  • competitive adwords data
  •  monetization
  •  find subject matter content

There is much more, but these are just some of our favourites.

Linkdex is another tool we have really become excited about as it comes with a lot of important features that internet marketing website analysts like us have been crying out for. This is a tool that is suitable for both small and large businesses. It has a great feature of being able to plan your tasks and monitor what effect that task once in place is having on your key landing pages. And, when it comes to doing competitor analysis especially in the field of link building, we can think of no other tool that is so powerful in helping with what is a vital task in your marketing strategy.

The main features of the Linkdex tool are:

  • Web Author Task Manager
  • Keyword Research
  • Rank Tracking
  • Site Optimisation
  • Competitor Analysis
  • Link Building

To do internet marketing properly you have to learn how to tools such as Linkdex or Market Samurai, and this does take time as you need to know them inside out.

But lets make one thing clear, you have to decide early on whether you want to really learn how to make use of the tools yourself and do all the analysis that will help improve your website, or if there is no time in your working day to commit to these important task get someone sufficiently knowledgeable to do operate the tool for you.

We find that depending on the size of the small medium business, some owners will take the time required to learn the tool. Others have put in place an in-house web author who then comes under our guidance for a while until that person is fully up to speed in making efficient use of all the tools features.

What has become more encouraging is finding those companies we do work with using these tools are becoming more interested in the results produced which improves their competitiveness and supports the strategic marketing plan we have helped them to create in order to be one step ahead of their competitors.

If this is you, then consider working with IBMC, the Internet Business Marketing Company as your strategic marketing partners that help businesses do more than just search marketing, but deliver a complete online growth solution to your business.

How to Drive Quality Traffic from Your Digg

Saturday, March 5th, 2011

Digg is a social media portal on which people submit content that is then voted on by the community as being good or bad. As a story on Digg gets more votes, it becomes more popular. In the following article we shall be discussing three unique tips to help you drive targeted traffic to your site or blog using Digg. You can use Digg to promote new product launches and and draw attention to your latest  Video Marketing campaign

Understanding how Digg works is the best way to get traffic from it. If you don’t understand social voting or how it works on Digg, you won’t send a lot of traffic from it to your site. When you’re getting started on Digg, you need to spend some time submitting general web content that you find as you surf. This will show you just which kind of content gets the highest levels of attention and how you can use that knowledge to promote your own site.

Once you have gotten to know Digg well and understand what makes it go, you will feel much better about entering your own content into the network and helping it get to the first page.

Remember, Digg is after all a social community, which means you’ll have to impress the users if you want them to Digg your content.

Try to become a top user at Digg. This is just one tip that can help you out quite a bit because the top users of Digg have lots of power. Regularity is important: be consistent when you submit high quality content to the system. If you let yourself just be another Digg user, you won’t really get a lot out of the site.

Your aim should be to grow your presence on Digg, so that it becomes easier for you to have your submitted content hit the front page again and again.

Last but not the least; don’t just submit your content to Digg and expect to get all the Diggs. You also need to go beyond and put in some external effort too. Putting the Digg button on your site where you post your original content is an example of this. This encourages regular visitors to your sites to Digg your content which can help your reach considerably. Remember: the more people who Digg your stuff, the higher it will rise in the program’s rankings and the more likely it will be to get to the front page. So take help from your existing visitors to grow your Diggs. All in all, as long as you continue to create quality content, you can get a bunch of exposure from Digg–after all, the system isn’t going anywhere. The real way to get big on Digg is to create content that is so worthy of attention that nobody can ignore it. Try to be unique in your approach and give the other Digg users something that they would be interested in.

Writing Efficient Posts for Facebook.

Saturday, March 5th, 2011

Facebook continues being a popular platform for social networking and also a hub for online marketers who have been taking full advantage of LIKE pages. One of the major considerations for success with facebook pages is your postings, they need to be worthwhile. Here we will discuss ways for you to create worthwhile posts that will help you get more out of them.

1. Be authentic in your approach and actually make people who visit your page feel what you’re writing. Whatever submitted posts you make, make sure that they are honest and transparent so that your audience fell they are able to  connect with you. Your posts have to not only look genuine but also have to be genuine. If you want your business pages to do well in Facebook, don’t forget that people buy things from others that they feel a connection with.

You have to inject your personality into the posts you create because this will give you an edge over the competition. Visitors to your pages are real people and they have feelings.

If they acknowledge anything that you say, it will be based upon what they feel.

You might want to try and avoid directing your posts to a whole group and instead respond to a single person at a time directly.

Try and address with that visitor to your page on a 1-2-1 basis even though you are really communicating with all of the people who are engaged in the post. The reason for this is because they are not reading it as a group but by themselves as individuals. Your personal touch will invoke a better response.

3. Try and make your posts positive and colorful. You should never express anything that makes people visiting feel bad.

Have your visitors reply to your offers in a good manner. If you’re going post anything negative, it will surely make everyone uncomfortable, not a good thing keeping in mind that these people may do business with you.

Your aim is to get people who visit your facebook pages involved in a good way. All in all, always make the mood as relaxed as possible when creating Facebook posts.

Tips on crafting posts the right way on facebook

There are many times you notice that facebook pages make the mistake of not utilizing their updates correctly, which means in the long run they’ll end up losing a good number of visitors from their page. In conclusion, if you want to reap the real benefits of running a personal or business page in facebook and actually driving targeted traffic to your site then start applying the tips discussed here.

Which Should You Focus Your Efforts On SEO Or Content

Saturday, March 5th, 2011

When it comes to writing for websites, many people tend to get the balance wrong between their SEO efforts and their written content. This is all complicated by the fact that there are a lot of differing opinions – experts will give conflicting advice on which is more important between content and SEO. If you need help deciding how to balance your SEO efforts and your content then the following ideas should be of some use for you:

1. Focusing on quality content is probably what you should do if you don’t have a lot of time to spend on your website. Well written articles already have elements in them that will work for SEO. Poor quality content will always be a big turn off no matter how much of an effort you put into SEO.

2. It is a good idea to try and determine where your SEO efforts are working and where they are not. If you are concentrating a lot on a certain part of SEO such as social media to build up your numbers but this doesn’t seem to be working then it could be time to go back to the drawing board. SEO tools will work well for one person but may not necessarily work the same for another person.

3. You may want to get your SEO taken care of by a professional company if you can afford to pay for this service. Then you can spend your time focusing on creating quality content for your website.

4. There are some simple SEO tasks that can be done every time you post so make a list of these. If you are organised it is possible to have your cake and eat it too.

 5. Spending a lot of time on your SEO efforts is something you should really do if you have plenty of time on your hands this is the best way to make sure your website performs to its fullest potential.

SEO firms can certainly help you with your website by offering skilled assistance.

But remember, SEO is only part of the equation as their are many other aspects to consider when trying to get visitors to come to your website.

The Worst Mistakes You Can Make With Twitter Marketing

Thursday, March 3rd, 2011

Twitter marketing is still in the news and continues to be a popular social media channel around the world.

But it is amazing there are many people who still don’t really know how to use twitter properly. Our Twitter expert Toni@OnlineXcellence tells you here about some of the blunders people make that can stop you from progressing towards getting more followers and followings.

It’s essential that you are clear about who your targeted prospects are when you market on Twitter. If you target your followers in a particular niche and then send them tweets on other topics, you will have a hard time holding their interest.

If people follow you to get information on a certain topic, don’t make the mistake of sending out too many tweets on unrelated subjects. Many marketers feel they have to tweet on many subjects in order to have their followers relate to them, a concern which has some validity.

Yet you should still keep most of your tweets relevant or you can lose your focus. It will be difficult for you to market products in your niche if too many of your tweets are on unrelated subjects. It’s fine if you occasionally tweet on other, random topics to entertain your followers.

You should keep most of your tweets relevant to your own niche, though. This means that if you’ve decided to tweet about getting married, then that’s what you should be talking about most of the time. If you start to tweet about every other random thing you like, you’ll lose focus and also your followers.

Keep in mind that Twitter users want to have enjoyable conversations, not read dull and uninteresting tweets. You can take advantage of this as a Twitter marketing person. Try to be fun to be around (like Toni) and tweet random things to your followers that they would find interesting. You don’t want to get stuck only talking about one subject all the time. You won’t keep your followers for long this way. Your followers can leave you just as fast as they signed up, so you don’t want to be dull. Make your tweets valuable as well as interesting, so search for useful items you can tweet about. Doing this will eventually help you to expand your online business, as your reputation gradually increases. It’s possible to be an effective marketer on Twitter while keeping your touch light and friendly.

Avoid making the mistake of using improper language on Twitter when you’re building a relationship with your followers. Cussing and using other language that offends will give you horrible results. Keep in mind that it’s all about appearing professional and conveying an image that you’re someone they can do business with. If you are constantly using language that offends people, you will likely find people not wanting to do business with you.

In general, there are many potential ways you can leverage the power of Twitter marketing. But the only way you can make the most out of it is by doing your homework and keeping away from common mistakes.