Archive for January, 2011

SEO Tools and How to Get Top Search Engine Rankings Naturally

Saturday, January 8th, 2011

We mentor and train web authors who work under our guidance continually spending months in a rinse and repeat exercise of perfecting their website. Because, before we came along to assist them they had for months before hand been working away on their website only to discover that they were not appearing in the search engines for all the search terms they wanted to be found for.

Mnay small business owners are unaware of the changes that Google has made, and so mention the word Panda or Penguin and they think they are having a conversation with a zoo keeper.

But once we explain in laymens terms about both Panda and Penguin and why business owners should at least be aware of the effect these algorithms will have on their website, then it becomes clear why Google has not visited their website or possibly recently down ranked it.

Google is of course not only faster at what it does than a few years ago but it is also clamping down on those operate in bad neighbourhoods and try to trick the search engine.

Google can crawl your website content within a very short space of time now, but your pages have to meet a minimum standard to be accepted and then have the opportunity to rank for those keyword terms you are keen to arrive on page 1 for.

Notice we said Page 1 and not number 1, think conversion, don’t think about just how high you want to rank in relation to a keyword. Ranking is one thing, actually getting your visitor to convert and do business with you, that is the real goal of your website.

Pay attention to what the real world pracitioners in the field of Internet Marketing are telling you especially the trusted voices and start by putting in place the internet marketing basics.

Getting started is all about wanting to see your site appear in search engines like Google, Yahoo and Bing. For this to happen, they have to crawl and then index your pages. They do this by sending out “bots”.

Think of Google like a huge hotel that has a room laid aside for each of your website pages, so you will get a room in Gods house for each and every page that you have on your website. But after you get the room, then a lot of hard work is ahead if you want Google for example to bring that page back out of the room and serve it up to someone who is looking for what you have to offer.

To have your website appear in the rankings you are going to have to convince the search engines your page/s are popular, but remember this is going to take time for that relationship to mature.

So how do you come to achieve getting ranked with this new web site?

One of Google’s founders, Larry Page, he produced an algorithm that assigned a numerical worth to a web site or page. If you want to see what this numerical value is that has been applied to your page that will be an amount between 0 and 10, then you will have to download the Google Toolbar to activate within that tool a feature called PAGERANK.

Now lots of people have mixed views about this little tab that appears in the Google Toolbar that when activated, and you looking at a page, you might find it is a little bit or a big bit green in colour. But there again it could be grey. Now you should not get fixated about this, but at the same time, Google didn’t provide this for nothing. It at least gives you and indication of the recognition been given to that website page you are viewing. This indicator whether showing green or grey has come about from having looked at your internet page and based on its relevance, authority, and it showing it is on theme and on topic by matching closely to what your visitor was searching upon using a key phrase, plus of course it takes into account many other calculations, then all this will decide where your page ranks and how important it looks to the likes of Google.

So, let us reiterate, what we are talking about here regarding this numerical value, it is called PAGERANK. It is a nice little indicator to let you see that your page is going in the right direction towards being search engine friendly.

One way to improve the PageRank especially if you find the PAGERANK TAB being GREY in colour is to try and get some links pointing towards the page from a combination of putting links in other pages of your website and point those links to this particular page you believe is important. And also, work towards getting other natural inbound links from other website pages that indicates that external page considers your website page has something of importance to say.

You can use great seo software to help you with this and we can teach you how to use it for around £30 a month, it is called LINKDEX.

This software will even tell you where your competitors are getting their good quality links from and what relevance the link is having towards their own website and its rankings.

Participating in forums and being a guest blogger on other websites and so applying links back to your own website will also help the searcher determine you’re extremely knowledgeable in your field of expertise and can assist the searcher with their decision making and possibly leading them back to your website. And so by applying these sort of BACKLINKS into a website may also improve your Page Rankings, and help your website achieve much better results with search engines.

And if your website pages have great high quality content and clear call to action buttons/images on the page above the screenfold then the searcher is more than likely going to click through to your goal page, which is the action you desire.

You can also increase your Page Rankings using Social Media Marketing tactics by tweeting out links that point back to your website, or create a facebook business page and target your demographic audience here and again apply backlinks to your main website about what you are writing about in Facebook to gain people liking you.

So the more your content material receives votes to those all important goal pages you have, the greater your site ranking.

You can create great social marketing material in a variety of networks that use text, audio or video, photos or slideshow, sites such as Flickr, You Tube, Twitter and Slideshare are just a few examples.

Make sure that material in these social media channels is entertaining, enlightening, and or educational.

Effective Internet Marketing Tips to Drive Traffic

Saturday, January 8th, 2011

The result of all online business activity is the offer of your products or services. You’re doing the same as your offline business, you have a market and you attempt to capture attention so you can do business.

Determine the purpose of your business website, and take the time to create business goals. 

Do a marketing plan to map out your goals.

Consider a marketing budget.

Plan your website’s content. Ensure you have quality content.

How relevant and helpful is your content to your market and visitors?

When people visit your website, they should be able to learn something from it, something that keeps them coming back.

To get the best and most longevity from your site it’s best to update it with regular content. Naturally, this will help you to fair better in the search engines and will keep them returning to visit your site for updates.

Top 7 Most Effective SEO Approaches

Saturday, January 8th, 2011

Just about any web expert that is a novice to SEO will probably question precisely what the most efficient search engine optimization methods will be to allow them to encounter success.  There are plenty of good techniques that you could make use of to know exactly what efficient SEO is about.  If you take some guidance and also adhering to any of these approaches you’ll be certain to save lots of guess work when attaining your top rankings among the top 10 search engines.

1.  Producing suitable content material.  When you have certain keywords included in your meta data and also title tags then be sure that the particular content you are producing will be tied up with these keywords and phrases.  You may lose credibility rapidly if you are leading consumers to content material that does not add up.

2.  Building links.  It truly is imperative for you to build backlinks towards your site to achieve top ratings within search engines.  The far more backlinks you construct to your website the more likely you tend to be to obtain attention coming from search engine robots.

3.  Pick the best key terms and key phrases.  Make sure these keywords and key phrases will be directly relevant to your written content that you will be supplying.  Key words can be very competitive thus be sure you are surviving among the competitors through picking the very best keywords and phrases for the content.

4.  Utilize social networking sites.  These are beginning to become included whenever search engines like google are crawling for content.  Find out what you are able concerning these sites and also pick up on methods to make them an effective usage of your time for you to produce results.

5.  Choose some great SEO software that can assist you on the SEO route.  You can find some great software that you can purchase and you will uncover incredibly beneficial outcomes by making this sort of an investment.  Check out the AffiloJetPack review to obtain an example of what is being said with regards to a certain SEO solution produced by Mark Ling.

It is oftentimes equally essential with internet marketing to learn what to stay away from with SEO methods:

6.  Do not get too showy on your internet site.  If you are focusing an excessive amount on looks subsequently search engines like google are not able to find you.  Try to avoid Flash players simply because search engines and site visitors get pushed away from these irritating tools that you may bring to your internet site.

7.  Don’t submit your website to search engines.  Search engines are crawling to get internet sites to include in their top rankings all the time.  You will waste time and money by submitting to search engines.  You don’t need to look for them, if you’re applying useful search engine optimization strategies they will discover you.