Archive for October, 2010

Do You Know This About Writing Google AdWords Ads?

Saturday, October 23rd, 2010

Google Adwords ad copy is both hard and easy, and it really all depends on where you’re coming from – your current knowledge base. There are several things involved, here, but the main thing is understanding how to write short ad copy. Continue reading if you need some help with improving your PPC campaigns; we have a few useful ad copy tips to offer.

Avoid being cute or clever with ad copy – make your point and give solid information. Also just consider the very limited space you have in any PPC ad. You only have 35 characters in the main ad space, and only 25 for the title; and Google considers a space as a character. So make sure you cut down on all the unnecessary words and include only those points that make your advertisement more valuable. How much time will your fabulous ad copy have to convert someone? Oh… 3 seconds, maybe? If you think that’s bad, just imagine being anywhere but on page one. Now that’s depressing. You can test with using your pricing in the ad copy, and so you know that if anyone clicks through, then price should not be an issue. The thing to remember is that if someone is immediately turned-off by your price, then they usually will not click on your ad. Think about it like this; if a person knows they don’t want to spend on your price, then you will not waste any time on them by having them click on your ad.

You can discover so much about your writing and your market by simple split testing. But this is something you cannot rush or get impatient about. Test one element then move on the other and so on. Never change two different parts of an ad when you’re split testing. If you want brutal accuracy, then try testing for at least 1,000 impressions.

It’s pretty mechanical because once you are finished testing, then simply pick something else to test. Continue with your testing until you’ve gone through all the elements. Naturally, learn how to calculate conversion rate and that will be done with your click throughs and number of impressions. Your CTR of your ad directly relates to your copy and the conversion rate, as well. The next conversion rate will be that of your landing page, but they have to get there to convert or not. So that is why it’s critical to your success in Adwords, or any other PPC, to get those PPC ad conversions up to the green area.

Don’t be afraid to experiment a little bit, and you can offer a glimpse into a personal story with your ads. There’s no better way to bring out the interest in your target audience than gain to their empathy or sympathy. So what you want to do then is make them think they can get the same great results you did. If you commit yourself and decide to learn how to succeed with Adwords, then that is a goal you can achieve. Not all campaigns will be winners, but that happens to everyone and don’t let it get you down. You can easily learn all you need to know about any kind of PPC and writing great ads; so do that and then set about changing your future. Item number one on your list should be to Google classified ad writing and learn what goes into compelling ads.

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The 3 Special Benefits Google AdWords Has

Saturday, October 23rd, 2010

There are a variety of techniques that can bring visitors to your website for free, such as submitting articles to directories and optimizing your website. There is, however, a serious limit to all of these techniques, which is that you have to wait a long time for them to work or to even find out if they are working at all. Google Adwords, on the other hand, is a way to get traffic almost instantly.

Let’s now examine how Adwords can give you a fast and profitable traffic boost.

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The most evident benefit of using Google AdWords is that you don’t have to wait for your ads to get displayed on the first page of Google, they go live almost immediately. If you have any experience with SEO, you have probably discovered that reaching the first page of Google can take quite a bit of time, from months to years, in some cases, because there are so many competing websites. You’d have to go through rigorous optimization for your website and get strong backlinks, because the sites that are on the top of the search results are have thousands of incoming links. So if your website is new, it will obviously take time to beat these established sites to the top. With AdWords you won’t have to wait too long for your ads to reach the top.

One aspect of Google Adwords that is very beneficial is the fact that your account is only charged for ads that are clicked. If your ad gets impressions and no clicks then you pay nothing. Google only counts unique clicks from each user, so you don’t have to worry about being cheated by someone clicking on your ad over and over. The reason this works extremely well for small businesses is because they can work on a tight budget without worrying about losing money.

So if you have an ad that isn’t getting clicks you won’t lose money, but Google will eventually discontinue your campaign and you’ll have to recreate your ad. There is no perfect formula to get high impressions and high clicks, you’ll have to experiment and go through a number of steps yourself to make a campaign successful.

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It’s possible to market any type of product or service utilizing Adwords. There are so many people who use Google to search for all kinds of products, and getting those people to your site would certainly make you more money in sales. If would like to market lots of products, then affiliate sales might be better for you since you get to choose between hundreds of different products. That’s where the sky is the limit. The harder you work, the more money you’ll make. If you’ve never considered affiliate marketing, Clickbank is a good site to check out as it’s an affiliate network that’s a good one and great for novices. Affiliate marketing is also beneficial because dealing with customers is never an issue and you don’t even need a website.

AdWords can be a great platform to promote your products, but when you don’t see success, remember it’s always not about the ad. In addition to clicks, you also have to pay attention to your conversion rate, and for this to be good you need an effective and relevant landing page. If you have a good ad but a landing page that does not match, you will get lots of traffic but few sales or opt-ins.

The Advantages of Article Marketing for Internet Marketers

Saturday, October 23rd, 2010

Sometimes online marketing is funny because some of the wildest claims emerge from time to time about driving hordes of traffic, or making “insane conversions,” etc. The secret to getting exposure to your website lies in leveraging powerful and reliable Internet marketing methods such as article marketing. We’ve been involved with online business for many years, and there have been so many changes that parts of it are unrecognizable from years ago. It is commonplace and almost expected that whenever some kind of major upheaval occurs, you can expect to see effects in marketing. Not much has affected article marketing, though. You can still realize excellent results if you work it. There’s absolutely no way a well planned out article marketing venture can fail. In this article we will talk about several advantages you can realize with article marketing in your business.

The first benefit of article marketing is that it allows you to communicate with interested readers worldwide, simply by publishing your articles. People from all over the world can find your articles and visit your website. Geography is not an issue at all. Your articles can be used to market any type of product to any audience.

If you wish to build an email list, and you really should, then stand easy because you can also do that with an email list. You see, the kind of traffic you get from your articles is very much targeted traffic, so then if you make your list from that you’ll have that great traffic on your list. The advantage here is that it’s totally up to you how you fast you want to build your list.

All you need to do is publish more articles for more traffic and you’ll build faster. At some point you’ll have enough subscribers that you won’t have to do as much writing, but again that is up to you.

The third major article marketing benefit is that your reputation as an expert can be established as you publish more articles. As a marketer, this is very useful, because you can be in the position of recommending things to people. Your readers will feel comfortable buying a product that you’ve recommended, since they trust you. You should realize by now that article marketing can be a simple and powerful way to promote your business. You should not, however, expect instant results, as this is a strategy that takes some time to start working. But eventually, everything you do towards making it work will pay off in a big way. More than anything else, it gets you the most valuable kind of traffic. It’s also a method that saves you money, as you can effectively employ it without spending anything. If you want to help your online business, you should begin taking advantage of article marketing right away. You should defintely check out this course if you want to succeed in the internet marketing world in the shortest possible time : Insiders HQ, Insiders HQ Review and Insiders HQ Bonus.

Article Marketing Tips to Increase Profits

Saturday, October 23rd, 2010

Article marketing has existed for numerous years. Internet marketers discovered that it was the best way to promote their products. Although the initial results may be slow, it is still one of the easiest ways to get high amounts of traffic. In this article we will talk about a few article marketing tips that will help make your marketing efforts more positive. And other way to get more targeted traffic to your site is through some strategies listed in this new system called Auto Mass Traffic and you can read all info inside of my other post.

The goal of article marketing is to get your articles seen by as many people as possible. The more people read them, the higher will be the response. One of the best plans to do this involves using the major search engines to rank and index them. Sure, anyone can crank out a simple article, but it’s hard to write articles that rank for specific keywords. Although search engine is free, it still pays to optimize your articles with the right keywords. The first way to accomplish this is by doing productive keyword research.

When you know what your target market is searching for, you’ll be able to create your articles around these keywords. There’s a popular article marketing method called ‘Bum Marketing’, which tells you to write articles on long tail keywords that have less competition but a high search volume. This method relies on the same principle of search engine optimization, where you get ranked easily when there’s not many competing websites. Be certain that the keyword density in your articles is about 4% to 5% and no more. You probably won’t want to look back once you get the hang of getting the search engines to rank your articles. This provides your article marketing efforts that extra push that you were looking for.

Article marketing is all about knowing what to provide and how much. Many online marketers know that they have to provide quality, but they forget about the importance of quanitity. In order to get consistent results from your article marketing efforts, you should be willing to create more and more articles on various keywords. The more articles you write, the more clicks you will get. But once again, don’t write numerous crappy articles and skip quality. No one should have to tell you how to produce quality items. When you find your special formula for balancing quality and quantity, you will receive tons of new traffic. This doesn’t happen overnight, but the wait is worth it. Remember that exist other ways to drive traffic to your promotions with the help of Auto Mass Traffic System, see inside all details.

Always write your articles to include plenty of white space around your text. Use short paragraphs, sub-headings and bullet points so readers can scan for information. Many people won’t stick around to read every word, but they will scan through to learn whatever they can. Aside from this, your article submissions will appear more professional. Imagine submitting a continuous chunk of text with no spacing and no formatting and you can see why this could turn visitors off completely.

In summary, take your online business to the next level by using the power of article marketing.

Need To Know Internet Marketing Mistakes

Friday, October 22nd, 2010

The amount of time and dedication it takes to succeed in internet marketing means it is not for everyone. Most mistakes happen because of the time commitment but they can be avoided. Anik Singal has confirmed to be an upstanding man in an age where you merely don’t know who you can trust on the internet. Have a seem at his latest providing at this Empire Formula blog.

Obviously, as an online marketer you need to be profitable, and if you’re smart you’ll want to implement those procosses that will ensure growth and stability. It’s a fact that most IM businesses fail to see profits, and their blaze of fire and motivation weakens until they’re finished. Email marketing has long been known to be a lucrative and powerful income generation approach in online marketing. It’s a mistake to avoid building a mailing list because if you want to get the most out of your Internet marketing campaign, you will have to grab your visitors contact information. There are many reasons as to why you should build your list, but the obvious reason is that you don’t want your prospects/customers to disappear forever once they visit your site. No matter what your conversion rate is, you would always want to increase it especially if it’s a low rate, such as less than 1%. So if you’re able to successfully build an email marketing list, then you should be able to have positive results with it. If you use the correct approach, you can slowly build trust and good rapport with your subscribers, then when you send them relevant offers they’ll respond in a positive manner. There are a lot of reasons for it, but you’ll find that your conversions should increase after the first group of subscribers have seen your emails about 7 or so times. In time, if your list trusts you and is responsive, then you can begin to consider other ways to extract sales from them.

Your USP, or unique selling point/proposition, can make a huge difference in your business. That will help you in all aspects of your marketing and advertising. Unwittingly appearing like all the rest in your niche will not help your potential customers make a strong decision about you. If possible, try to think a little differently and always be out in front of your competitors. It may take some time to get everything in place, but if you continue to work at it you’ll see results. The world of IM has a tendency to change often, so you need to be able to respond to these changes, too. So that requires that you test and experiment instead of getting locked into yesterday’s methods only. If you want, nothing is stopping you from trying totally new things in marketing. When attempting to make capital web based, nothing is significantly more frustrating that not knowing exactly how it’s carried out. Anik Singal has laid it all out for you. Have a take a look at this Empire Formula page.

Never believe anyone who tries to tell you that it’s easy to make a ton of cash in a very short time frame with some IM method. Of course, there are very many online marketers who make many thousands of dollars each and every day, but you need to know that it took a lot of time and hard work to arrive at that point.

The overnight success stories are really just a myth. What will work for you, though, is stuff like working hard, taking action, having a good plan, dedication, etc. If you just apply yourself and cultivate the right mindset you can get there faster than you may realize. In conclusion, Internet marketing is definitely not a walk in the park, but if you do manage to stay away from these mistakes, you’ll find success.

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3 Common Internet Marketing Myths Debunked

Friday, October 22nd, 2010

If you have been busy with internet marketing for just a little while, you are probably aware of how confusing it is for a beginning marketer who has to listen to tons of wrong ideas. It gets difficult to decipher the misconceptions from reality, which is a very crucial step to be successful. In this article we are going to bust wide open 3 of the internet marketing misconceptions that are thought to be true.

The biggest misconception that you need to be aware of is that there is no huge cost involved with selling things online. But if that was true, regular people wouldn’t be clamoring to join the internet marketing club. There are quite a few techniques you can make use of to advertise products online, and that means that internet marketing doesn’t have to cost an arm and a leg. Then there’s the fact that you won’t be paying for advertising like you would with pay-per-click, so you shouldn’t have to invest very much capital. You can simply start off by writing articles and publishing them online to get exposure. Also, video marketing is gaining a lot of momentum and is giving great results in terms of traffic. But search engine traffic, like the traffic that comes from Google, can always be fallen back on if there’s no other means to get the traffic you need. The traffic that you get from the search engines doesn’t cost you a penny but it is highly targeted and relevant. Once you actually start your online marketing campaign, you’ll see that a huge investment isn’t necessary. When you get your business off the ground, you should invest your money back into your business so that you can advertise to more people. Another Internet marketing myth is that it can make you rich overnight. There are too many ‘get rich quick gurus’ to count, and yet new internet marketers continue to fall for their tricks. You should rather think of internet marketing as a business just like any other where you must work hard if you every hope to see the success you’re looking for. There is plenty of money to be made, but that’s going to take a little bit of time. The only thing that can happen overnight is your initial start. Once you start to see success, it’ll get better and better over time and then you’ll be able to expand your business. Until that time arrives, however, you’re going to have to put in the effort required so that you can build your business steadily over time.

Finally, don’t be one of those people who believes that only lucky people are successful with internet marketing. If you have the zeal to succeed and give the best of your efforts, then you have what it takes to become success with Internet marketing. There are plenty of people who have left their usual professions to come over to internet marketing where they’ve made all kinds of money. Yes, there is a learning curve involved, but that’s a good thing, as it shows that Internet marketing is very genuine and real.

In conclusion, the myths that we discussed above aren’t the only ones, because there are many that you’ll come across with time. Some things are not easily avoidable, so just try to confirm the things you hear as much as possible. Your chances for success will increase dramatically with the more knowledge and experience you accumulate.

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Why’s Website seo So Significant?

Friday, October 22nd, 2010

If you want to establish a webpage that will generate a healthy profit, you must be sure that it is optimized for the search engines. Search engine marketing (Website positioning) is a vital component of site development and future success. Although you don’t completely realize the intent or principle of Seo suffice it to say without it you will not earn the volume of website traffic vital for your web site to access its full prospective. While Web optimization alone is not the response to a profitable internet site, it is unquestionably one of the adding circumstances.

What the heck is seo and whatact does it play in creating a profitable website? When a site is with care optimized for the search engines your web-site will show up closer to the top when a surfer conducts a search that incorporates words that may show up on your internet site. For instance, if you are selling automotive parts and someone uses a search term that matches something you have on your web page it will show up in the serp’s. If a probable buyer cannot locate your internet site in a search you will not establish sales.

What the heck is the motivation of website positioning? Most people will only search the first three pages of serp’s, so in order to assure folks discover your web site during a search you should make particular it appears within those first three pages. In order to do that you would be smart to optimize your web-site to show common key phrases surfers might possibly take advantage of when they are looking for something you have to sell. While you can easily do this yourself if you recognise the technique, you may need to think about hiring Search engine ranking optimization experts who have the expertise to learn what will work most effective for your business.

If you have a staff that is familiar with Search engine optimization writing you might handle the process internally, nonetheless most men and women hire writers that are experienced with Website positioning writing. The Search engine optimisation experts will usually provide the website owner(s) with a listing of key terms that would be wise to appear on the web page to increase its ranking with the search engines. The writers will then post articles or product descriptions that include those keywords. Sometimes the terms do not seem to make sense, then again the Seo experts know what works and what doesn’t, so you don’t would like to take it upon yourself to do something contrary to those suggestions.

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Article Marketing Tips You Can Use

Friday, October 22nd, 2010

Article marketing has been used to promote business online forever. In this article are some effective article marketing tips that you can use with your own projects.

The article resource box is where you can give your readers all of the information about your website and the products that you are trying to promote. But in error, many newbie article marketers talk about themselves in their article resource boxes. Is this really advantageous? It really does not seem worthwhile to talk about yourself when you could pre-sell your product instead. The resource box is one space that shouldn’t be wasted because that’s the life of your campaign. So make sure that your resource box flows with the article. Try to ensure that the content flows with the body of your article. Don’t give your readers the opportunity to notice this transition and show them that the resource box is a part of the article. You should also test out various resource boxes in your articles so that you find out the one that’s giving the most response. You must remember that there is nothing as important as a resource box that gets the job done. The conversion rate of your website could increase if you have an effective resource box. The articles that you use for your marketing purposes can’t be like the articles that you see in journals. They have to be to the point, short and focus on the given topic. Making your articles too long will not provide any guarantees because your reader probably won’t want to take the time to read them. Anyway, you are only writing your articles in order to get your reader’s attention with a bit of information. Besides, your main goal is to get readers to your website, not show off your writing skills. Therefore, it always pays to keep your articles snappy. Your readers will be able to scan your articles much quicker, which will get them to your call to action much quicker. Besides, long articles provide all the information, which will make your readers not be interested in visiting your site.

Your articles must explain the possible benefits. When you are trying to be clear and upfront with your readers, you must tell them the benefit that they will receive from reading your article. Does your article help them stop hair loss? Tell that in the very beginning. Does it give tips to lower their acne? Mention that in your headline. It is imperative that you are honest and clear about what a reader can expect to receive from your articles. There are thousands of articles on the web, and this is the only way to stand out of the crowd and hook your readers. Last but not the least, make sure that you don’t really brag on about the benefits too much or else it will look too obvious. You have to give them an adequate amount of information in order for them to know what you are saying. This isn’t so hard to do. In conclusion, the tips that we discussed above clearly show how article marketing can work for you, if you take the right steps.

 

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How To Create Terrific Google AdWords Ad Copy

Friday, October 22nd, 2010

As a PPC, pay-per-click, advertising model, Google Adwords thus far is the standard when it comes to success and visibility. If we had to choose one thing to be able to do well when it came to advertising, that one thing would be writing excellent advertising copy. If you’re looking to improve your PPC performance, then hang-on because we have three great Adwords ad copywriting tips we feel can help you improve your ROI.

Be clear and concise at all times with any ad copy you write. Since a PPC advertisement doesn’t have a lot of space, you don’t have that real luxury to play with words. Google, and others are similar, allows you only 25 title characters and 35 main body characters; and that includes spaces, too! Get in the habit of writing your ads, and then you proof-read them very carefully and trim off all the fat. As always online, you will only have but precious few seconds to get ‘er done – capture reader attention and make them click to your offer. We know it’s not fair, but that’s life with all advertising and PPC in particular. You can test with using your pricing in the ad copy, and so you know that if anyone clicks through, then price should not be an issue. This can be actually a good thing to test because you will be potentially not only increasing your CTR, but people who do click through may be open to your price point. While a great CTR is great… we’d rather go with a slightly lower one but the final offer converts better. See?

You can actually benefit from doing certain things with the URL that gets displayed to the public. If you take a look, you will see a lot of advertisers who are not doing this. You see, the thing about it is that the display URL will definitely have an impact on CTR’s. As long as there is a match with the domain and destination URL, then you can do more with it. This is an old, but still effective, trick; and what you’ll do is make the file extension the keywords you want to use.

Asking the reader a very pointed question can have incredible results if you ask the right question and in the right way. If you stop and think about it, you have already done this a hundred times in your daily life. You want to nail them right between the eyes with your question; so get to the point, pronto.

All in all, from the above tips we understand that in order to write effective AdWords ads, you should focus on creating copy that is not only unique but also has the ability to attract attention. If you’re new to Adwords, or PPC, then you just need to get more confidence in your abilities, and that is where practice comes into play.

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How to get Fast and Targeted Website Traffic with Google Adwords

Sunday, October 17th, 2010

Online marketers who use pay per click advertising have many more possibilities than ever before, due mostly to innovations in Google Adwords. You should, however, do your research before starting to advertise, as pay per click has become quite competitive. You can use Adwords to instantly reach many potential customers anywhere in the world. Let’s explore some of the most important ways that Adwords can be used to help your business.

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If you want to create the most profitable ads, you have to split test them, something you can easily do with Google Adwords. There is a great significance in split testing ads when it comes to improving their performance. Before the age of online advertising, it was no easy matter to see how well one ad was performing compared to another. However, now with AdWords you can have 2 ads set against each other targeting the same keywords. So you compare ads, keep the better performing one and then test it against a new ad and you continue this process. This way you are continually refining and improving your ads, so you have a “survival of the fittest” policy where the most profitable ads remain. By testing your ads, you can avoid the problem of losing money on campaigns that aren’t performing well. You will see that the additional benefit to using Adwords is the fact that it’s possible to vend your own products for money. That’s right, getting targeted traffic to your own product site is easier with AdWords. You could sell anything from an e book to a software guide, or anything else, and you get to keep all the money. You might be able to have your own affiliate program even, where Adwords advertisers sell your product and make money off of it. Large affiliates successfully use Adwords to not only get all the traffic they would want, but it also helps them move loads of product quicker than they imagined.

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There is no limit to the types of products you can advertise using Adwords. There are so many people who use Google to search for all kinds of products, and getting those people to your site would certainly make you more money in sales. If you want to promote many different products, you can get started with affiliate programs that have hundreds of products in different markets to choose from. You literally can use your imagination and pick anything and you’ll find it. If you work as hard as possible, you’ll make as much money as possible. If you’ve never considered affiliate marketing, Clickbank is a good site to check out as it’s an affiliate network that’s a good one and great for novices. Affiliate marketing has another benefit and that’s that you don’t need a website and you never have to deal with one customer.

AdWords can be a great platform to promote your products, but when you don’t see success, remember it’s always not about the ad. Your landing page has to be relevant to your ad and motivate the visitor to respond in order for you to get conversions. Having an irrelevant landing page is one of the main reasons people receive traffic but don’t see any sales/leads.