Archive for June, 2010

Position This: YOU For Strategic Marketing Planning

Friday, June 18th, 2010

Marketing Positioning
Strategic marketing planning

The #1 way to have a money making business is to develop your strategic marketing planning.

Thinking out your strategic marketing planning really should start with your positioning statement

the positioning statement is one of the first things you should do to define who your customer is.

Definition “target market” refers to the customer in marketing lingo.

The word for finding and arousing interest in your customers is called marketing.

The statement to define your marketing position also defines your product and includes the promise your product delivers, who your target market is, and what makes your product unique from other comparable products.

Create a viable statement to make your product memorable to your client.

The statement should be short, about two sentences.

This positioning statement is used to develop marketing materials for your marketing positioning work.  The positioning statement is for your eyes only.

Who would most benefit from your product? What emotion triggers the need in your target customer? What is your product? What category of market is your product in? What is the principle need for the customer to purchase your product? Who or what is the competition? What is so unique about your product?

Now, take the answers and create your positioning statement.

Before you start reaching out to your customers, learn the difference between features and benefits.  There is another article written that covers this topic exclusively.  You can find it by clicking here > strategic marketing planning 

In short, features are what your product has, benefits are how the client relates to the product.

If you have a new headache remedy, show a person who is feeling really good as a result of using the remedy. 

To get ideas, just watch the ads on television, listen to the radio ads, and the internet ads from major companies have the most well developed ads online.

Appeal to your clients with ads and press releases devised from the answers from your positioning statement. 

 

Profitable PPC Strategies

Friday, June 18th, 2010

Just about every online marketer has heard of PPC advertising, but very few lack a complete understanding of it. PPC advertising very easily, quickly, and understandably enters the minds of marketers when they’re thinking of new methods to make money. This form of advertising is possibly the most mysterious and feared among those who have never used it.

Of course people are attracted to the idea of it, but then there are all those stories about losing a lot of money and very quickly. What’s a marketer to do, and how is it possible to know if you and PPC are right for each other? How can you find success with PPC even when others have failed? We want to talk about that – how you can succeed at this PPC advertising game. 

Make certain that your ads are pointing to the correct offers. Even if you have the highest click through rate in the entire system, you still won’t make a single sale if your ads are pointing to the wrong pages. It isn’t always a good option to point to the home page of your website, especially if that is not the one that encourages your visitors to buy from you. You need to conduct tests with different pages and different advertisements. Make sure to keep track of the advertisements that yield the highest sales. If your tracking reveals that one of your ads converts well and one of the pages makes a lot of sales, then you need to combine the two to increase your sales.

Use a single product for a PPC campaign. If you’re just starting out with PPC, offering more than a single service or product will usually result in disappointing results and decreased ROI. There are many benefits to doing this including tracking and optimizing your campaigns.

This kind of information will help you make decisions about your money as well as time and other resources. Not everything will be a winner, so you may discover you need to drop a product and choose another.

Be sure to test all of your PPC ads. Remember, PPC campaigns involve short ads, and you don’t have a lot of space or words available to sell viewers on your product. So you won’t have much time at all to get a click through to your site. If you put together a few different ads in each campaign you can test to see which ads yield the best results. Doing this will improve your writing skills with these ads, and that will help you write better ads in the future.

All businesses need to engage in marketing, advertising, and selling so we can profit from it. More traffic to your site and offers means you’ll have a better chance to make money. So you know you want to get the most number of clicks to your site and offers. These tips can get you initially started with your PPC advertising with fewer mistakes.

Additonal Resouces:

Consumer Wealth System

Affiliate Cash Ultimatum

Halloween Super Affiliate

 

Focus on your goals and don’t expect instant wealth

Thursday, June 17th, 2010

Everyone knows the world wide web is ‘different’, For whatever reason, individuals believe that it must be the best way to generate cash just by hurling a website up and awaiting individuals to toss money at you for your astounding product.

Even if you only have a little bit of business know-how, you’ll realize that shelling out a few grand on your fresh venture isn’t going to turn into hundreds of thousands in a couple of months.. Unfortuantely, it doesn’t work that well or that quickly and there are no guarantees that you will earn any cash. The web is littered with the carcasses of broken and failed sites which have usually been created with little investment, unrealistic expectations and worst of all, lack of focus.

Of course, the Internet can speed things up (even failure), but darting between different projects and paradigms is a sure way to failure because at its heart, you still need time and money to create wealth from your products.. You should in fact focus a lot more on just how and why you market when selling online because there are an almost infinite number of variables involved so tracking your changes can be almost impossible.For example, if you decide to get your SEO company working on a particular keyword, it will take months for you to discover if it will make you a return on your investment. And the position of the keyword in the search results is only one variable – what about your shopping cart, does it work? In fact, if you’re testing out your SEO training then you could become a little down when you find it doesn’t work.

If in your quest to find the magic ‘silver bullet’ which will bring you riches galore you keep changing course and direction, you can expect to gain practically nothing. Worst of all, you will learn nothing because constantly changing strategies means you can’t benefit from knowing whether the strategy you are currently using is working or not.

Unfortunatley, the Internet is a fickle beast and far from making the path to commerce an easy one with simple routes to riches, it can actually lead to false hope and raised expectations that are just ready to be knocked down.

No, should you be looking to develop a sound, practical on-line method you will need to look at off-line business and find out just how they do it. You’ll find that slow and constant wins the race and all those ‘get rich quick’ companies which seem to have appeared from thin air have in fact spent many years incubating and moulding their business to fit with the brand new paradigm.Learn through these people and you will actually make your ideas work. Expect wonders and like many others that have been burnt, you may suffer the consequences.

Finally, The True Cost of Logo Design.

Thursday, June 17th, 2010

Nearly anyone can create a logo, it’s true. However, we must also admit that some logos seem to carry more power than others, more attraction, more recognition. The secret bullet to logo design is the designer’s ability to create an image that conveys its meaning across language, religion, and culture.

Search Google for “logo design” and you will see 8 million listings and advertisements claiming “6 logos for $50” and “Build your own logo using our software!”  Some claims are worthwhile, of course, such as “unlimited revisions” and “money back guarantee”, claims that are needed to create that initial trust and confidence to choose that design company.

So how much should a logo cost your company? First define cost:

  • A logo is made to represent your company and its philosophy and spirit, so what is your first impression worth?
  • The style of a logo is best made as timeless as possible, so trendy styles are okay, but the very essence of the logo needs to be able to be seen and interpreted in plain black and white – from there effects and styles, colours and positioning can be changed.
  • How well does the logo transfer from one medium to another? Think about how it will look on a business card to your car’s signage to a newspaper ad. If you don’t consider the consistency and strength of this transfer, then you will be wasting money on a weaker design.
  • Cost is also dependent on the originality of the logo design. Your logo should capture your unique vision, but balance that with a universal timelessness that not many logos can capture. 

So the cost of a logo is largely the initial cost to create it, but equally important is the cost to your company’s image if the logo does not capture the essence of your company in a clean, iconic design.  Some of the most powerful and recognizable logos are also the simplest in design – they allow for space, for imagination, for communication to flow between the intender and the intendee. A company needs a logo as a touchstone for its singular vision and purpose. A logo is needed if you want your company to grow and prosper because we (humans, consumers) all need focal points to help each other find the way through life. The ones that help the most will prosper the most.

Perhaps the simple act of logo creation reveals that all logos are already made and we just “tune in” to these thought forms and make them ours with a “TM” tag. But the more you can define the nature of your own life’s purpose and that of your company’s, the more you will see its creative nature becomes realized. Is a logo ever a finished product? No, because it is always being defined by what it represents, it is always being projected upon and used to project on others and what that projection is will, to some degree, continue to shift. This is not bad, nor good, but a logo needs to maintain the paradox of a fluctuating fixture – a constant for change.

Looking for a creative solution for your Calgary graphic design and/or Calgary Web Design needs?
You can find it all at www.blinddrop.com.

The Advantages of Using Video Marketing

Thursday, June 17th, 2010

Marketing on the Internet requires you to target the right audience and to get the word out about your product. You’ll find some online methods are more effective than others for getting that done. There are many marketing techniques available online to get traffic to your website. Of course you need to research because you’ll find some methods that produce low quality traffic. If done correctly, videos can generate targeted traffic plus brand your business at the same time. You can really make a connection with our market. There’s unlimited potential if you’re educated on how to do it. You will use videos to presell your offer and encourage them to take action. There are many uses for video in marketing, but we’ll just cover a few that are important to you as an online marketer.

There are two results that happen when you do video marketing the right way: you become the expert, and you take your business up a notch. The majority of marketers are still using articles, PPC, or SEO so this gives you the opportunity to establish yourself as an expert in your niche before it becomes more competitive. Your target market will be able to understand you better and trust you if they start seeing you as an expert. Yes, people are always looking for an expert to take advice from and it can be you. When they trust you so much, it would be easier for you to convince them to visit your website or take up your offer. Videos play a big part in everything from establishing yourself as an expert to creating buzz for your products. It takes genuine effort and time to successfully brand your business and be recognized. Sometimes it takes a lot of creativity to make your business unique enough to be noticed and paid attention to. However, by using video marketing you have the ability to reach out to your target market easily and show them what you have to offer. You can put whatever you want in your videos, but you need to make it well-presented if you want people to watch them to the end. You can create bonds of varying strength, it all depends on your content. The key to branding is to become recognized in a positive way through repeated exposure. I assume that you are someone who wants to boost their earning income tremendously, so I  would also suggest that you try and take a look at The Autoresponder Code Download, a  radical  unique  product!

Videos are versatile and a flexible medium with many possibilities for experiementing. It should never be a problem to create new video content, and it’s no problem to track your results. Your conversions should increase with using videos the more you understand your target market. All in all, video marketing can be called as the savior for many beginner marketers who are short on budget and want to drive quality traffic. If you are tired of or don’t want to get into PPC then this is a great alternative. Videos are what people want and marketers give people what they want.

To improve your current efforts  with this form of strategy, something you could use would be The Autoresponder Code.

Proven Tips To Generate Traffic for Online Marketers

Thursday, June 17th, 2010

Most internet marketers realize that the most important factor when it comes to making sales is the amount of traffic their website gets. You could just create a website and hope for the best, but this seldom brings you the kind of traffic that you want. You can start attracting more visitors to your website today, but you have to be willing to devote a couple of hours per day to this effort.

Make the decision now that you will do what is necessary to get more website traffic. For without traffic, there is no possibility of making sales. Surely, as an internet marketer, you are motivated by the prospect of getting more customers to visit your site! Just use some of these methods, and you will find that more people start landing on your site.

If you start leaving comments on blogs, you can get more traffic to your site. You should do this in the right way, though. You have to make a meaningful comment, not just “great blog” or something like that. Leaving this kind of comment is usually considered spamming.

If you don’t want your posts to be deleted, you have to make relevant comments that respond to what others have written. Doing this will make you a valued participant in the discussion. Making a useful comment also makes it more likely that the blog owner or other participants will click on your link (an anchortext like revitol), bringing you more traffic. In some cases, you could even be included in the blogroll, which gives you some great exposure!

Look for people who can contribute good content to your website. If you offer them a link back to their site, they will probably be glad to let you use some of their content, such as an article of three hundred or so words. Doing this can help you in two different ways. Outbound links also contribute to your page rank. The other advantage is that you’ll be getting an inbound link, another desirable benefit. If you publish something written by someone else, there’s a good chance they will note this on their own site, creating a link to your site. Doing this can bring you visitors who found out about you from the contributor’s site, and you will also be building both your inbound and outbound links!

Do you know of any newsletters that exist in your niche? Try to build a relationship, and then request if you can contribute some articles to their ezines. Offer to forego payment for the article in exchange for a couple of links to your websites. If you write good articles, with good information, you’ll see that many newsletters publishers will let you do this. You never know what may come of it, maybe a paid writing job.

There are quite a few ways to drive traffic to your site. But generally speaking, it’s usually a never-ending process. Traffic building plus backlink building are two things that should be worked on everyday. There’s so much to do, and that will help make it less boring. If it helps, maybe thinking about your profits will offset any feelings of extreme boredom.

Top WordPress Plug-ins for Internet Marketers

Thursday, June 17th, 2010

I try provide worth through giving  a top qualitywritings by sharing knowledge bycreating siteswebsitOur workers willgive you value through providing  atop quality articles by sharing learnings bymaking websites like lening and geld lenen or lenen

Unless you just blew-in from Pluto, chances are good you know about WordPress. It’s one of the most popular Content Management Systems with bloggers. However, WordPress is not only for those who blog, anyone can use this CMS including marketers. Au contraire – it can be employed for any kind of site. 

For internet marketers, WordPress has found many uses including sales copy pages, affiliate blogs, review blogs, etc. Landing or squeeze pages, video blogs, any marketing application. It’s extremely easy to customize, plus the choice for themes is stupidly immense – millions. What’s more, using the right plugins you can pretty much make it do whatever you want. So with that in mind, here are just a few plugins online marketers will like.

The ShareThis plugin is highly functional and popular for bookmarking your blog posts, or pages, to various sites. It’s simple and just installs a small link box at the bottom of each page, or end of each post. With ShareThis, any visitor can choose any sites they want, from a list, and then they’ll submit your website to the places they like. This allows them to share your site and business on sites like Digg, Reddit, Facebook and even chatting platforms like AOL Instant Messenger. Then they’ll be able to tell others about whatever they like about your website.

The All in One SEO Pack is an essential plugin for blogs if you want to achieve high search engine rankings. This plugin is just a convenience, but it does save time because it does all the code work for SEO on-page factors which you need for optimization. This plug-in will help you optimize everything from your headers to your tags to your posts. It will help you avoid duplicate content penalties by the search engines.

So what you’ll do is for those pages, just make them noindex in the settings and no problem. Every single marketer online understands fully the necessity for correct optimization of their sites and blogs.

The WP Greet Box Plug-in is a great way to personalize your site for your viewers. If people come from certain websites, that you specify, they’ll hear your personal greeting message. For example, if someone finds your website through Digg, a message will pop up that says something along the lines of “Welcome Digg user!” So depending on your marketing, you’ll customize the message to greet people from any website. It’ll help make the experience more personal when they land on your site. An additional bonus is that people may feel compelled to do some social bookmarking of your site.

WordPress is just a solid and tremendously flexible content management system. It is being used for a wide number of applications such as squeeze pages, landing pages, video blogs, and more. There are so many different plugins available, so you can do with it as your heart pleases. There are so many choices with internet marketing, so that’s why WordPress has become so popular. So with all of these features and benefits, this may be exactly what you need.

Just about all but the rankest newbies have heard the name, WordPress. WordPress is a content management system that is very popular among bloggers. However, WordPress is not only for those who blog, anyone can use this CMS including marketers. Au contraire – it can be employed for any kind of site.

WordPress has become extremely popular with marketers who use it for anything they previously used a static site for. That includes squeeze, or landing, pages and complete sales business websites. It’s extremely easy to customize, plus the choice for themes is stupidly immense – millions. What’s more, using the right plugins you can pretty much make it do whatever you want. Ok – we want to talk about several highly useful WordPress plugins important to IM marketers.

ShareThis makes it easy for anybody to share your various pages and posts with the different social bookmarking sites. It will put a link box at the bottom, or end, of your posts or pages. The link box expands when hovered over, and the visitor can choose whichever social bookmarking/networking website they want to submit your site to for others to see. This allows them to share your site and business on sites like Digg, Reddit, Facebook and even chatting platforms like AOL Instant Messenger. So of course you know the purpose of bookmarking, it’s to spread the word about your site.

Next we come to the Similar Posts plugin, and its function is intuitive. At the end of every post you make it lists links to other posts within that same blog that are similar in content. This is a great way to keep your site visitors clicking through your site and interested in what you have to say. Plug-ins like this are a great way to keep your visitors interested. The last thing you want is to make it easy for them to leave your site for another!

You can use the WP Greet Box plugin to inject some more of your own personality into your site. It’s just a personal greet message that visitors hear when they come from certain sites to yours. For example, if you want to greet people from Technorati, then the greeting will be, “Welcome Technorati user!” Naturally, you can set it up however you want. It’s unique and visitors will feel like you appreciate them for clicking on your link. It will also serve to remind people to do some bookmarking for you.

Millions of bloggers and marketers have discovered how powerful and versatile this platform really is. More online marketers are using WordPress in their businesses all the time with no end in sight. Many people assume that WordPress is meant only for bloggers. There’s no truth to that.

What ever your goals, you can figure out a way to get it done with this platform. How ever you care for it to perform for you, it’s possible when you see the vast array of available plugins.

Best Advice for Affiliate Marketers

Wednesday, June 16th, 2010

Affiliate marketing can earn you a very healthy small fortune if you’re competent and work at it. Probably 99% of the world’s population will only dream of the financial freedom that is possible with it. You can arrive at a point where you have the time and money to do the things you like with the knowledge that your business is running along, smoothly. However, the majority of affiliate marketers begin with a ball of fire only to quit after making so many mistakes it ends their efforts.

As an affiliate it’s easy to avoid these mistakes because all it takes is proper understanding of the market and how things work. However, a lot of people probably are not aware of these kinds of mistakes, or how to prevent them. In this article we will be talking about marketing mistakes commonly made by affiliates.

The first mistake that affiliate marketers make is choosing the wrong product. So the thing to do is simply do some research and choose a product that is in demand. That’s why you need to learn how to do proper market research before ever attempting to market anything. But, you’re not home yet because what many affiliates do is pick a product based on its popularity. But that doesn’t always work, unless you have a big advertising budget.

But just know that if you do that you’ll be running head to head will a lot of competition. So a workable choice is to find something with less competition, less popular, but you still want to only promote high quality offers. There are hundreds of good products available in the market that you can promote for a commission, but choosing the right one is important. Never be afraid to test, experiment, and even fail – just keep moving forward. Avoid marketing and promoting many products all at the same time. This is just something you should only do after you have experience with successful affiliate promotions. Your attention gets diverted and you won’t be able to give your best to any of the products. First find one that has promise by doing small scale marketing/promotion campaigns. When you get good results from your tests, then scale that one up and keep testing.

This way you’ll be able to profit from various niches. Avoid getting impatient because that’s when you begin making bad decisions. Take one product at a time and make it work, before moving on to another. And that, my marketing friend, is how the pros do it.

You won’t build up the rapport and trust that is essential by constantly bombarding your list with every new product that comes along, too many emails is the major cause of people unsubscribing from your list.  make each email count, make sure it’s valuable and targeted.

A clean, simple, and easy to use website will help you immensely if you take that route with affiliate marketing. Always avoid getting carried away with excessive graphics and flashing whatevers – all that will not help you. If you’re marketing, then market – don’t offer something with the attitude that you’re almost sorry for doing it.

So just work it out and figure out how you’ll approach your own list building efforts, but just do it. There’s more to be learned, but now you’re armed with solid information that will help you.

Joe Simpson has been an affiliate marketer for many years now, he promotes all sorts of services from technical services such as a UK Proxy service, to mainstream training companies like diversity training companies.

Use Email Marketing Strategies to Increase Business

Wednesday, June 16th, 2010

Involving all the effective online promotion strategies available for marketers to use, email marketing and advertising is actually one involving them. As its name suggests, email internet marketing simply means the marketer’s way involving promoting or advertising the products or services is actually through sending emails to various clients.
    
Initially things initially. Before you can begin with email advertising and marketing, the initially step for you to need to do will be to collect the email addresses of your respective clients. For some, they might be hesitant to give away their email addresses and would probably prefer to give their driver’s license number or social security number. In this scenario, you should be convincing enough to make them give you their email addresses.

Persuade and guarantee them the benefits they would probably get. In ones own money site, provide a part where you can request a list involving email addresses by your own clients. Those who will share their email addresses will newsletters, discounts or special offers out of the company.
    
Despite the urge involving buying lists involving email addresses, avoid this method as much as possible. It might be and so tempting to perform the shortcut, but you are not sure whether those email addresses do exist. Some may be given by people voluntarily, but some might be only made up email addresses wherein you can never be sure with.

Plus the fact that if ever those mails were successfully sent to a correct email addresses, those mails is going to most likely finish with in spam mails where it belongs due to the fact that the owner involving the email address will not welcome any kind of emails by your own company due to the fact he or she did not subscribe for it. It is actually safer to do collect email addresses the hard way than shifting to the easy way where ones own business could not benefit much by.
    
The biggest criteria in email promotion is actually the content material involving the mails. Make sure to include useful details for ones own clients which means you should your own mails will be welcomed by them.

Your own emails may contain the following:

1. Virtual representation involving a consumer’s newsletter
2. Friendly reminders or updates
3. Family coupons or special offers rendered by the company.

Every minute and every second counts in the business industry, but in email marketing and advertising, you should know in cases where is actually the appropriate time to send out emails to your own clients.

Flooding their inboxes with an individual’s mails will put your own internet marketing strategy on a dangerous side. Give an individual’s clients free time to breathe and relax for a while before sending another email. Contact an individual’s clients at least once or twice a month. However, the timing involving sending mails depend on the purpose involving it.
Make email internet marketing work for you, follow these not complicated steps and surely you will gain much in return.

You could also follow some good programs that would teach you how to do better business online. One such program is Guru Blueprint, it is is a mentoring and coaching program by Eben Pagan that shows you how to create highly valuable information products, plus the marketing to sell it.  The information is delivered online from Eben, his team, and his trainers.

Learn more internet marketing strategies on our blog: PromotedProfits.com

Search Engine Optimization Providers – Top 6 Fallacies and Misconceptions Regarding SEO Firms

Wednesday, June 16th, 2010

Search Engine Optimization service providers help businesses appear in the top of search list and get good rankings in the search results. The techniques used by SEO firms are not very openly discussed or described. SEO firms believe in maintaining some level of secrecy due to the stiff competition amongst various SEO firms. This secrecy and anonymity leads to misconceptions about SEO and it appears like some mystical phenomena.

To clear the clouds surrounding SEO, here are some of the SEO related myths. This will give a better understanding of what Search Engine Optimization is:

1. SEO firms that rank high in the search are the best
As a norm, people tend to judge the efficiency and performance of a SEO firm from the internet search results. The ones appearing higher in the search list may be considered the better ones. That may always not be true. A cautious approach is to go through client referrals. These are the SEO firms that would value the work of their clients higher than their own publicity and ranking.
Do a proper research of the methods used by SEO firms in case the choice is made based on the search results. This is of prime importance, as many SEO firms would use a fixed set of methodologies, which may and may not work in the best of ways for you.

2. SEO alone can guarantee a good ranking for the website
As with any business model, the basic need for any business to do well is to have a viable product and service. The content of the website also has to be unique and fresh. A business with an unattractive product or service is likely to be doomed, irrespective of the quality of search engine optimization done. A good product along with efficient SEO augments the business prospects many folds.

3. SEO firm in the neighborhood is better that remote ones
There is a general perception that a SEO firm in the vicinity would be easier to communicate with. This may not always be the case. Many successful deals and ventures have blossomed out of remote association between SEO firms and the client companies. Plans, ideas and other essentials can be communicated over phone, emails, instant messaging etc. The SEO personnel can travel down to client location if physical presence is needed.

4. Any reputed SEO firm would be good for you
Yes, a good SEO firm would be good for your business. But it’s always better to interview a few. Look out for SEO companies that would serve your present and future goals. SEO firms that have experience in your industry would certainly be an added advantage.

5. SEO firms need to optimize for Google only
Google is the main player in the search market. It owns the largest percentage of the search market share. Nonetheless, there are other very popular search engines like Yahoo and MSN. They are used by a large number of people who could be future clients. Search engine optimization should be performed for these along with other popular search engines.

6. SEO firms use mysterious methods
There is a lot of secrecy maintained in the SEO world. This is mainly because of tough competition arising out of undisclosed changes done constantly by search engines etc. Yet, SEO is all about hard work, methodologies and skills acquired over years of experience.
Search Engine Optimization is a continuous process. Good Search Engine Optimization providers can help businesses do well. Companies should be very selective when hiring an SEO firm and should look out for client referrals whenever possible.