Website Marketing is a key planning
stage when it comes to designing search engine friendly sites.
A company's target market audience are
the people who come first but the search engine comes a close
second if not an equal when it comes to Website Marketing.
Website Marketing is about knowing what KEYWORDS you will use within your website content. Another key phrase
you need to add to your vocabulary is:
INFORMATION ARCHITECTURE (IA) |
Before you even begin to think about how to
construct a web site or the copywriting for it you need to
conduct some Online Marketing research that will contribute
to what is called your Information Architecture.
This a
key stage in your ONLINE MARKETING STRATEGY. It is a blueprint of
the site upon which all other aspects are built - form, function,
metaphor, navigation and interface, interaction, and visual
design.
From day one of the design process, it
will include details of SEO (Search Engine Optimisation) requirements,
compiled to support the SEO specialists that would work closely
with the Web Site Design team. Selected members of our Virtual
Adviser Team have all the key skills expected of an Internet
Marketing Consultant able to provide innovative and effective
solutions to real business challenges by aligning technical solutions
with both online and offline business operations".
Company's viewed this development phase in the past as impractical,
both in terms of the time it takes and the skill needed to
do it effectively. But that led to the failed websites we
saw during the period 1999-2002 and this mentality is slowly
changing as many businesses revist their websites.
Having
a good IA is incredibly effective, and knowing the
basics of the IA process can save both time and money
in the long run. There is two ends of the design continuum,
which can be thought of as either the difference between developing
a small and a large site or the difference between having
little time and having lots of time to design a site.
Website
Design is important so why not Work
with us, then together we will start by compiling
an IA design document template that will be a major
contributor towards your WEB
SITE DESIGN
This document would record the decisions made in designing
the site and serves as a road map for the site's construction.
Additions and revisions will be made easier by the presence
of this document and keeping it simple enough the clients
management teams tend to love it and adopt it!!
Everybody
is looking for ease of use in a website at the end of the
day and if the planning document contributes towards that
then businesses have reached an agree MANAGEMENT BUY IN.
This means management have acquired an understanding as to
what is required to produce a Website
Design that will give Return On Investment and also
a good experience for the site visitor to return for a second
visit.
Very few web sites cater for everyone.
Most web sites have a specific target market audience, usually
made up of a large proportion of a single age group, gender,
income bracket, etc. CONTACT
US NOW
ASK
US for an impartial opinion on the Ebusiness
Supplier you are considering contracting with. |
