A website using FRAMES, has got problems - The problem
being search engines do not index framed sites very well.
If during our Website Audits we come across a site built using FRAMES we recommend to the company to redesign the
site and explain why.
Search engines are not good at indexing frames - The
search engine robot comes along to index the site and finds
it cannot see any of the content - content to search engines
is crucial if you want a decent ranking.
The problem: A frame is an HTML page that "frames"
other HTML pages. When you go to submit the site to a engine
that is when the problem arises as in most cases a framed
site will only have one page you can submit, the HOME page.
As the site uses frames the home page has nothing that the
search engine can use i.e the BODY TEXT that is the text visitors
actually read. Why? Because remember the web developer went
and put the website in a BOX or what is called a FRAMESET.
FRAMESETS do not have any real content
The solution: Let no developer tell you there is a
"solution" (the only solution is get rid of the frames!),
but if you have no money left in the budget for this some
developers will focus on the NO FRAMES tag within the
frameset with a claim this will improve the site.
The NO FRAMES tag was originally used for displaying
content to people using older web browsers that did not support
viewing frames. Now just about all web browsers support frames.
But you cannot depend on the NO FRAMES tag alone to
add content that will help your framed site get listed. In
addition, you should also implement the best title tag, and
other key meta tags as they will need to heavily support that NO FRAMES tag. This could become a costly time consuming
exercise and if it doesn't work - well the competition is
winning that all important order. . . |