SEARCH ENGINE RANKING - Getting Found by Search Engines

Does your site rank with today's top Search Engines?

Search Engine Ranking will only be achieved by concentrating on Content, Content Content

Search Engine Ranking is about Getting found by Search Engines. Here is a list of things Search Engines Look For:

1. Getting found by Search Engines requies a well written Title tag - You need a relevant title, not just "Home Page"

2. Geting found by Search Engines requires focused Header Tags- The search engines view < h> tags as being terms of emphasis - they give weight to the words within them. Put key terms in them.

3. Getting found by Search Engines through applying the Bold rule- Of lesser importance than < h> tags. the < b> tag still emphasize terms of importance.

4. Getting Found by Search Engines means having well written Alt text - Use descriptive short sentences in your alt tags. If it's a picture of a car, and you're a car dealer try "New Mini - Available at 'name' Car Dealer"

5. Getting found by Search Engines means well written Meta description tag - Most engines look at this tag. Use distinct ones throughout the site, and distinct ones for each page. Make them focus on the theme of that page.

6. Keyword metatags - Some engines use them directly, some check them as part of a validation process - "do they match the content" If they don't then is this a spam site?

9. Comment tags - Some engines use comment tags for content. Most engines look for them in graphic rich / text poor sites.

10. Page structure validation - proper coding is likely to be of better overall quality, and thus rewarded.

11. Reciprocal Links - Search engines like to see a closed loop - if you are linking out to someone else, ask for one back. It will help both websites.

12. Keyword density across all pages. Does the content really talk to the subject what the page and the web site is about?

13. Keywords in the url " Using keywords in the url does have an effect for the search engine algorithms. " You can use keywords in the filename. use dashes "-" and not underscores "_" to separate words in filenames.

14. Page Size - The engines tend to weigh content at the start of a document more than content further down. If a page is long, look at breaking it into sections. If a page is over 50k, then it's too long.