SEARCH ENGINE MARKETING

Search Engine Marketing

Search Engine Marketing Company's can be sourced by MPTS to service large and small businesses in Fife, Lanarkshire, Edinburgh, Glasgow, Lincolnshire, Yorkshire, Tyneside and other parts of the UK.

Talk to Search Engine Marketing Companies that can clearly demonstrate their professionalism and help your business achieve a good Search Engine Ranking. So, whether you are in Tayside or Grampian, Borders or Ayrshire, Derbyshire or Humberside and across other parts of England, we can help you project manage the whole Search Engine Marketing Process.

Search Engine Marketing refers to the use of online assets such as your company's webiste, the Internet and use of email all of which will develop an important new direction for marketing your products and services.

Search Engine Marketing is about making contact with customers and potential new clients with the power of the Internet taking you direclty into the those customers and prospects homes and offices via their PC's, mobile phones and PDAs.

Search Engine Marketing also offers a return channel that lets those customers and prospects contact you. Search Engine Marketing will work for your business but only if you make the right kind of noises that customers will respond too based on a sound marketing strategy.

Fine Tuning Your Website

Fining Tuning Your Website consists of 3 steps to quickly increase a website's visibility with search engines

Search Engine Positioning - You need to know what people are searching for, and who you're competing against.
This means your 'Search term' selection is down to finding a balance between popularity, targeting, and competition. You may want to hire a Search Engine Positioning Company to do this research for you

Search Engine Optimization - where the basic level process means putting keywords you've selected into a paragraph on your web page. As long as they are inserted in the right place with the right formatting, then what you should have is a KEYWORD DENSE paragraphs applied to your Web Pages that is focused on your target market.

Link building - This means getting other websites to link to yours. Good links can bring in traffic on their own, and help establish a credible reputation for your website. Link building is now seen as an important part of search engine optimization and will boost your site accordingly when other sites link to you.

There are 3 simple ways to improve your site's "link popularity: Submit your site to the major directories. Yahoo charges $299 a year for this priviledge, but there are several popular directories, including dmoz.org that will list your site for free.

Let us signpost your business to a Search Engine Specialist.

Search Engine Optimisation Tip

A website using FRAMES, has got problems - The problem being search engines do not index framed sites very well. If during our Website Audits we come across a site built using FRAMES we recommend to the company to redesign the site and explain why.

Search engines are not good at indexing frames - The search engine robot comes along to index the site and finds it cannot see any of the content - content to search engines is crucial if you want a decent ranking.

The problem: A frame is an HTML page that "frames" other HTML pages. When you go to submit the site to a engine that is when the problem arises as in most cases a framed site will only have one page you can submit, the HOME page. As the site uses frames the home page has nothing that the search engine can use i.e the BODY TEXT that is the text visitors actually read. Why? Because remember the web developer went and put the website in a BOX or what is called a FRAMESET. FRAMESETS do not have any real content

The solution: Let no developer tell you there is a "solution" (the only solution is get rid of the frames!), but if you have no money left in the budget for this some developers will focus on the NO FRAMES tag within the frameset with a claim this will improve the site.

The NO FRAMES tag was originally used for displaying content to people using older web browsers that did not support viewing frames. Now just about all web browsers support frames. But you cannot depend on the NO FRAMES tag alone to add content that will help your framed site get listed. In addition, you should also implement the best title tag, and other key meta tags as they will need to heavily support that NO FRAMES tag. This could become a costly time consuming exercise and if it doesn't work - well the competition is winning that all important order. . .