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Sage 200 and Website Content Management Software - the perfect marriage?
Power Your Website with SAGE 200 & A Winning Content Management Software
Managing Director Brian Mathers of Fife based Website Marketing Company ICTAdvisor.com and the driving force behind his OnlineXcellence for Scotland program, has been working with Sage Developers Eureka Solutions Ltd of East Kilbride and Website Design Company ADEO Group of Glasgow to provide ecommerce website owners with a Content Management Software (CMS) platform that would handle stock inventory and publish to the website CMS which would in turn generate search engine friendly product pages.
Now, one year on and a number of ecommerce website's are benefiting from the efforts of both company's that Brian worked with. Brian has since been to Sage UK at the invitation of Eureka Solutions where he met and presented to Senior Management representatives of SAGE UK along with invited business owners from around the Tyneside region to talk about the success of a search engine friendly content management website solution that makes good use of the SAGE 200 product.
Brian Mathers regularly does workshop presentations giving his audience an insight first of all into how search engines work as this is something he feels is a challenge for business owners when faced with considering going online with an ecommerce website. Brian said If we were to choose our next car, would we just pay for one, jump in and drive away without questioning its capabilities? So, why do we just accept any old website platform without understanding its page management dashboard that you will need to understand, and know what a search engine does with your page once you have submitted your website pages to a search engine such as Google, for example?"
Business owners have said they come away from Brian's workshops much more knowledgeable than they were prior to the event. Brian is not just talking about SEO or Search Marketing, but instead going beyond that to ensure the business owners really knows what they are buying into, and how it will perform.
Brian Mathers workshop presenatations also give his audience an insight as to what the industry thought leaders views are on the future of search. He is already gearing up to attend this years Search Engine Strategies conference in London and by the time he returns to Scotland, those who attended his January workshops will learn something new if they come back say in March.
you will find Brian is also keen to talk about his website educational program called OnlineXcellence, which in 2010 had world renowned top 10 SEO professional Rand Fishkin help him launch this initiative in Glasgow Scotland.
The aim of OnlineXcellence is to empower business owners with websites and their staff with sufficient knowledge to manage in-house their content managed website, and successfully grow their online business. His program offers a vocational qualification which is delivered with his partners Central College Glasgow.
The website marketing courses and website management courses are all about knowledge transfer and helping the business be in control of their online destiny, because only the MD and compay staff really know their business. Brian has not found yet a website agency that could fully manage a business website, just how would they have the time to learn what to do next in that company's marketing environment?
There are still too many small medium businesses at the mercy of their website developer, and having to wait impatiently on the website developer reacting to requests that need immediate attention. Whereas with proper training and actually being able to manage your website pages, and effectively conduct online marketing should be in the hands of the company. This does two things, it reduces outgoing costs from the business and creates a workforce with new skills, which in turn can help recruitment companies fill slots in businesses who desperately seek someone who can actually 'drive' a website to increased sales and profits.
Brian's approach with his OnlineXcellence training course model is to help both the business and the website agency get into a win win situation. The quesiton the business owner has to ask himself is, who should be in charge of your websites objectives, the web developer or you the business owner?
The company's who took up the challenge with both Eureka Solutions and ADEO Group are benefiting from being much more in control of their website and marketing abilities, since both companies are very customer focused to ensure this winning model constantly improves to keep satisfied customers and search engines returning to the websites they have built between them.
Knowing how to drive a successful search engine friendly content management software that is supported by the UK's leading integrated business software package SAGE 200, is indeed a marriage made in heaven and for every business so far that has been introduced to this high performance dashboard, it certainly is bringing back sales and profits to those who have invested in the solution.
If you want to plan for success online and know what tools you will need to launch and manage a successful website, or know how much you will need to spend to put in place a website strategy that brings return on investment, and for your business to become more knowledgeable in SEO (Search Engine Optimisation) and understand the importance of regular Website Marketing using all the available channels, then set out to attend an OnlineXcellence Website Marketing and Website Management Training Course.
Brian Mathers and his OnlineXcellence team are delivering successful websites along with the support of some of the very best real world practitioners to help its customer base ahieve Online Excellence.
FIND OUT HOW YOUR COMPANY OR WEBSITE AGENCY CAN BENEFIT FROM OUR ASSISTANCE.
DON'T HAVE WEB DEVELOPERS IN PLACE YET TO SUPPORT YOUR WEBSITE? WE CAN HELP YOU FIND THE BEST.
WEB DEVELOPERS IF YOU WANT TO BE RECOGNISED AS DELIVERING BEST PRACTICE WEBSITES - CONTACT US
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