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Pavilion
House 24 Balgeddie Gardens Glenrothes Fife KY6 3QR Tel:+44 01592 745992 mobile:07970759055 |
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SO WHO IS BUYING ONLINE Success stories about the Internet and online trading are less likely to make headline news, simply because good news is less sensational or memorable. Market research allows individuals and businesses to learn from progress. Statistical information about online buying behaviour, that allows individuals to make their own balanced judgement about risk and opportunity. All business owners whether they trade offline or online need to have a good understanding of their market place before they can define the fundamental elements of their products, prices, distribution places and promotion methods. Market Research stops poor decisions being made on a whim, understand customer behaviour makes it easier to tune into their needs and desires, responding with the right product and the right time. Good websites must have range available and ease of use for it to work for the consumer. Knowing who the consumer is will be the first step in designing a website. Website must meet the consumers expectations and provide what it is they want to buy. It is also vital to plan the routes to bring people to the site. Today 11.9 million UK households have Internet access. This represents 48 percent of all UK Households - a five fold increase since 1999. Internet sales growth is expected to continue by five percent each year to reach £225.9 billion in 2006. This growth will result from technological advances, increased consumer confidence and investment from high street retailers. Bare in mind though that predictions cannot be 100 percent guaranteed. HIGH STREET MIGRANTS - These are shoppers staying at home instead of hitting the pavement. When High Street retailers trade poorly during Christmas seasons their performance is often blamed on an overall slump in spending linked to the economy. Xmas 2003 proved a bumper year for internet traders and retail outlets with online customers facilities seeing record online sales. SILVER SURFERS - Shoppers aged 55 and over have been found to be the biggest online consumers. Their average annual spend in 2003 was £527 per person, an increase of 130% on the previous year. Retired home owners with high disposable incomes tend to be home to sign for daytime deliveries and appreciate the convenience of internet shopping. Business Marketing Consultants at MPTS can help - invest in spending time with us (YOU MAY BE ELIGIBLE FOR FUNDING) and we can pull together the strategy you need in order to be successful with your online presence FIND OUT MORE.......................................................... |
Develop Quality Content to Rule the Web
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MPTS Business Marketing Consultants, ICT Technology Advisors, Small Business Internet Marketing Consultants operating in Lanarkshire, Fife, Perthshire, Tayside, Grampian, Edinburgh, Glasgow, Borders all across Scotland, Lincolnshire, Tyneside, Yorkshire and the rest of the UK.
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