"An attractive site is distinguished
by a cohesive and consistent look that presents a unique identity for
the site and, ideally for its sponsors. These sites' graphics and page
layouts are integrated with other features, such as navigation systems,
custom applications, editorial style, and so forth." (Information Architecture,
Louis Rosenfeld) The web is built on the model of pages, with each individual
page contributing to the overall quality and effectiveness of the site.
CLICK E-MARKETING
READING MATERIAL to learn more.................
10 Marketing Tips to
a website that works
|
|
1. Construct a Web site development plan with your
ICT Advisor . This should integrate with your overall
marketing processes.
|
| |
|
2. Contract with a Web
site design company that understands your market
position. Find one that isn't so in love with their own
design capabilities and therefore your site becomes bogged
down with clunky graphics and flash intros. Keep away from
Frameset sites.
|
| |
|
3. Pay attention to how long it takes your Web site
to load on an industry-average 56 KBPS modem. If it's more
than 8-10 seconds you may experience the "click of death"
- basically your visitor has just gone elsewhere. Consider
a Website Audit by
our experienced analyst.
|
| |
|
4. Keep it simple - make your site easy to move
around in. Build a menu structure that is consistent with
industry standards.
|
| |
|
5. Your clients/customers should be able to get
to their desired area of your site within one or two mouse
clicks; they will quickly get frustrated if they have to
click through multiple menus to find information they are
seeking.
|
|
10 Marketing Tips to a
website that works
|
|
6. Develop content that is Web enabled. People don't
read Web site content like they do offline media. Keep your
paragraphs short.
|
| |
|
7. Make your site permission-based marketing ready
this means building a long term-relationship with a customer
by asking permission to continue to market to that customer
and incorporating value/information
|
| |
|
8. Ensure your site is optimized
for search engines. Identify 8-12 keywords and keyword
Phrases that people will use to find your site. Incorporate
these keywords into your site content to drive relevancy with
search engine spiders and then manually submit your site to
the top ten search engines.
Contact an ICT Advisor
to learn more.
|
| |
|
9. Delve into your log server files to uncover who
has been through your Web site. Your log files are raw files
that show how and from where people accessed your Web site,
where they went on your site, how long they stayed. This will
indicate whether you have pages with 'Sticky Content' so they
don't run off to visit your competitors.
|
| |
|
10. Make sure you think global in your overall site
design. Remember companies abroad may have won a contract
in the UK. You might be the ideal supplier they need to support
their project. So it is essential to build a site that can
be accessed easily by people around the world.
|
|
|
|
 MPTS Business
Marketing Consultants, ICT Technology Advisors, Small Business
Internet Marketing Consultants operating in Lanarkshire, Fife,
Perthshire, Tayside, Grampian, Edinburgh, Glasgow, Borders all
across Scotland, Lincolnshire, Tyneside, Yorkshire
and the rest of the UK.
|
