Learn more about Pay Per Click Advertising, making use of Google Analytics and other Google Products.

This website is about signposting you to useful bits of information that will help educate you in some of the tasks a company staff member will have to undertake as a website content editor. We are teaching businesses how to implement best practice website management into their business through our 'ONLINEXCELLENCE' program.

This page will provide links to some video clips we have selected that learns you about some of the challanges and tasks you need to understand if you are to operate your website so that it achieves the objective of conversion.

In essence no business should be without Pay Per Click Advertising supporting their online marketing strategy. But there is lots of evidence that surrounds small businesses not having the time to learn how to master Google Adwords, but see the importance of having it support their online marketing. Bidding will be the biggest challenge the Adwords Campaigner will need to get to grips with and this next video made by Google touches upon this subject.