IBMC constantly see lots of great articles hit our inbox that might not have winged into yours. So as we see interesting stuff coming through we will make every effort to share them with those small medium sized businesses seeking to improve their online marketing strategy to better support their website.
So below is an informative guide that was provided by Hubspot which is a valuable source for interesting tips and tidbits on things you could be doing to accelerate your business growth.
So lets take a topic from Hubspot that really is a talking point in 2010 and that is making more use of YOU TUBE and getting your video optimised and seen by your target market audience.
HOW TO CROWDSOURCE VIDEOS FOR YOUR COMPANY
Author: David Meerman Scott of Web Ink Now
Still not ready to jump into the exciting world of creating online video for marketing purposes? Why not ask your customers and fans to do it for you?
David’s post highlights a few examples of companies who have successfully crowdsourced their video needs using contests and prize money as motivation, which also promotes company/buyer interaction.
Marketing Takeaway: Brainstorm different ways for you to fit online video into your marketing mix.
Some people try to say SEO is dead, others are worried about their budget being swallowed up should they entertain Pay Per Click Advertising and it seems businessmen over 50 don’t think that Social Media Marketing is for them. Well maybe this next article might change your mind on all these topics.
WHAT’S THE BEST FORMULA FOR B2B SEARCH MARKETING SUCCESS?
Author: Barry Bowman of Search Engine Land
Barry’s article seeks to advise B2B marketers how and when to use what types of search marketing tools, including SEO, pay-per-click advertising and social media optimization (and all of them combined!) in their marketing programs.
He notes that there is a time to use each and a time to use all, but that it largely depends on the situation. His article discusses when to use what, as well as the need to define marketing goals before you get started.
Marketing Takeaway: Don’t attach search marketing with a “one-tool-fits-all” approach. Strategize based on your marketing goals.
These are just some of the worthwhile articles IBMC want to bring to your attention. We have tons more that pours into our inbox everyday. We weed through everything and if its worth a mention here we will pop it up and give the author of the article some page time!
Let us know if you have any concerns about setting up an online business, building a business website or wanting to know how to improve your online marketing strategy. Leave your comments here and we will see what we can do for you.
Thanks a lot for the post!
I do not believe I have seen this described that way before. You actually have cleared this up for me. Thanks!
Thanks man, got to share this ; )
Hi Travis
We hope that what we write here to help business owners put fit for purpose websites in place is not going to give them a ‘heart attack’. We have some guys right now building search engine friendly websites that we can’t fault, but glad to hear you like what we say here about internet marketing and web design.
Hi JonErik
I myself don’t claim to be a ‘rocking journalist’, my secret is I just take time to think what I am trying to say and sometimes there are resources I can use where what I am trying to get across about how to market your business online just jumps out at me, and then I make the text my own. Don’t put yourself down, you can do it.
This post was mentioned on Twitter by Richard Hawkesford.
this post its very usefull thx!
Your website is outstanding I will have to read it all, thank you for the diversion from my workload!
Nice to be stumbling up to your site again, it has been weeks for me. Well this is the article that i’ve been searching for so long. I can use this article to end my paper in the college, and it has same topic with your article. Thanks, fantastic share.
Awesome post…
Nice!
I just couldnt leave your website before telling you that we really enjoyed the quality information you offer to your visitors… Will be back soon to check up on new posts
thanks !! very helpful post!
There is obviously a lot to know about this. I think you made some good points in Features also.