Website Analysis to support online marketing

The website is built and it is live, but is it working?

How do you know it is doing what you had hoped for?

You must have an insight into your websites marketing effectiveness.

A regular task to support your website is monitor and optimise. Conducting competitive analysis and keyword research is part of the job on a daily basis if necessary, depending on how competitive a market your website is competing in.

The days of basic web stat software and hit counters has long gone.

Probably the most popular software available to conduct web analysis is Google Analytics. You might have this tracking code on your website right now. Check with your website developer who might have put it on all of your important web pages for you.

But is your Google Analytics configured properly?

Only one person in Scotland can answer that question properly and only 6 across the UK.

Accelerate your Business Growth through the use of the Internet

Get access to some of the most professional people working behind the scenes at IBMC to help your company put in place a professional website that will actually bring return on investment.

One of the people providing assistance to the IBMC team is Google Qualified Analytics Consultant Vicky Brock of Highland Business Research. Vicky is one of only 6 Google qualified professionals in the UK and the only one in Scotland. Vicky knows a lot about analytics, she is very knowledgeable on everything from how it should be set up to how it should be configured. Its amazing the amount of times she comes across a Google Account that is not properly configure to the advantage of the client but instead to the advantage of the website developer who has actually set up Google Analytics and configured it incorrectly.

Can you easily access this analytics tool through your Google Account?

Talk to us about your Google Account and the products you can use within it.

Are you getting all the important data you need to know about from your Google Analytics?

Most websites with Google Analytics installed is barely scratching the surface when it comes to having the tool produce the valuable data you need to make important marketing decisions upon. If your websites performance is to improve you need to know which data to focus on in order to get the very best out of your website.

Call us on 01592 745992