Optimisation Methods for Search Engines articles
have suggested that some of the major search engines ignore
meta-tags and place more importance on the visible body
text of your web site. Search Engine Optimisation Specialists are not wholly convinced this is so.
What is important when looking at Optimisation Methods
for Search Engines is the visible body text and the keyword Density
in Web Pages. So all that is really important point
when considering Search Engine Optimisation is your
keywords/phrases, these should appear more than just once
in your text. To make Optimisation work even better
place some of these important keywords/phrases into a H1
heading (very large Font Size) at the beginning of your
text, its a start, but at least you'll make friends with
the search engines.
Don't overdo the use of your keywords, as it can cause
you being penalized by the search engines.
How many sites are linking to yours?
Linking becomes dominant for search engines, especially
GOOGLE as it wants to determine how important your web site
is. If you don't have links pointing to your web site then
the chances of achieving good rankings with search engines.....need
we say more.
Don't just put links from other domains you have obtained
is it will not fulfill the demand for high quality sites
which should be linking to your site. This exercise has
to be two way you have to make sure that high quality sites
are linking to yours.
Optimisation for Search Engines is about Reciprocal
Links from good ranking sites should be considered when
the priority is about getting listed in the major search
engines - especially if you are not intent on paying their
submission fee: More importantly here try to get reciprocal
links from web sites that already have top 10 Search
Engine Positioning status. Achieving this could get
your site indexed by the engines spiders the next time they
update their index.
Having your web site Optimised for Search Engines is a key objective that should be built in at the beginning
of your website development project. Ensure it is focused
on your targeted visitors. Search Engine Optimisation is about relationships between each other are becoming
more complex hence you should ensure that your chosen web
developer is knowledgable in the art of Internet Marketing.
Your web developer needs to demonstrate what the search
engine submission policy is going to be for your website.
It is not just about submitting your site to one Search
Engine, you must also submit the site to many other key
Search Engines.
Search Engine Optimisation Tip
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Where to put your keywords:
Title TAG : Place your most important keywords here -
but don't mention your company name here unless you are
considering a major marketing campaign for people to remeber
it.
Description TAG : This should really remain close to the
Title TAG as together they are the complimentary TAGS to
support your BODY text.
Keyword TAG : Although no longer a TAG recognised by the
major search engines continue to include it.
Alt TAGS : Use keywords/phrases for the descriptive texts
of your JPEG and GIF pictures
CLICK http://inventory.overture.com/d/searchinventory/suggestion type in your main keywords, lots of suggestions
for those terms with similar or additional meanings are
then listed letting you know how many times during the previous
month those words were searched on.
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